Ouch! The latest report from market research company Gartner crushes Microsoft's dreams of Windows Phone breaking away from the smartphone operating system bottom pack. In Q1 2013, with a low market share of just 2.9 percent, Windows Phone battled with BlackBerry for the consolation spot of third most popular platform (and lost), far away from either Android or iOS. The green droid is still the dominant leader, followed from afar by Apple's OS.

"There are two clear leaders in the OS market and Android’s dominance in the OS market is unshakable", says Gartner's Anshul Gupta. "With new OSs coming to market such as Tizen, Firefox and Jolla we expect some market share to be eroded but not enough to question Android’s volume leadership". What he doesn't says is that the future is bleak for both Windows Phone and BlackBerry, which have to showcase their strength to survive the future string of contenders. Let's take a look at the numbers.

Just yesterday, I suggested that Gmail for iOS, which new version links to Google apps rather than Safari, might be a bigger deal. Sure enough, is it ever. The search and information giant is hellbent on co-opting Apple's mobile platform by offering superior apps tightly tied to web services. But the strategy depends on Chrome.

Contrary to popular tech convention, Android isn't the future of Google platforms, neither is Chrome OS, nor is an amalgamation of the two. The browser is the go-forward platform of choice. Android and Chrome stand apart, competing with operating systems like iOS and Windows. Chrome can co-opt them and others. The browser is more natural fit for Google services and anchors them anywhere. This is the lesson from March's corporate shake-up that put Android under Sundar Pichai, who leads Chrome and Apps.

Instagram boasts 100 million users and it gets media attention, but the photo sharing service is far from being the only camera app available for mobile customers. In fact, while I use the service, I cannot say it is my favorite. That title belongs to Camera360, a photo app that brings all sorts of functionality to your smartphone.

Camera360 recently upgraded to version 4.0, bringing along new shooting modes, scenes, cloud integration and more. The upgrade is a hit  and today the company announces that, like Instagram, it now has 100 million customers.

Yesterday (yeah, yeah, I'm late), Google released a stunning new version of Gmail for iPad and iPhone. I tried to write this story several times on May 6, but the newsroom was short-staffed, keeping me extra busy. Vacations, bank holiday in United Kingdom and Orthodox Easter Monday just about emptied BetaNews. So, please, pardon this belated story about the great Google escape.

What a wild one, too. Control-freak Apple uses Safari to keep developers like Google in check. Especially such a rival that invades iOS with a remarkably rich set of apps tightly tied to myriad web services. So Gmail's sudden liberation is quite surprising. Links now go to installed Google apps -- gasp, Chrome, Maps and YouTube -- rather than opening Safari. Chrome linkage really is a shocker, and all the more so with Google kissing WebKit to the wind in favor of its own browsing engine. Expect it in the Chrome stable channel soon.

Apple's supremacy as tablet market leader may be even shorter lived than previous analyst forecasts suggest. Already, Android topples iOS share, and there is simple catalyst: White-box slates accounted for one-third of shipments last year -- a level NPD DisplaySearch predicts will continue in 2013 and beyond.

Android is the big beneficiary of the trend. In third quarter 2012, shipments exceeded iOS models, according to IDC. During first quarter this year, green-robot slates took 56.5 percent market share. At this pace, contrary to analyst predictions just a year ago, Android does to iOS in tablets what it did in smartphones -- take early leadership away from Apple.

Android may rule the roost when it comes to the mobile market these days, but Apple is certainly not faring poorly with its iPhone offering. Whenever its App Store hits a new milestone the company always makes a big production of it, for both celebration, as well as publicity.

In January of 2011 the Store hit 10 billion app downloads, a milestone that took nearly three years to achieve. However, adoption increased and, in little more than a year (March of 2012), 25 billion apps downloaded was the new cause for celebration. Now, again in just over a year, that number has been doubled.

Twitter has released Twitter for iOS 5.6 and Twitter for Android 4.0.2, minor updates to its official apps for iPhone/iPad and Android mobile users. Both apps extend support for trend filtering by location to the mobile platform, the feature is already present in the web-based app.

Other changes to the iOS build include improved playback of Vine video, and the addition of an option to invite other people to join Twitter from within the app. Android users also gain enhancements to the menu button.

So much for Apple's tablet reign that analysts stoutly stood by even just months ago. Android kicks ass, crushing iOS shipments during first quarter, according to IDC. Among the top four, the fruit-logo company posted the lowest year-over-year growth (65.3 percent), and considerably less than the overall market (142.4 percent). Meanwhile, the company's market share fell by 18.5 points to 39.6 percent.

Among tablet manufacturers, Apple is market leader, with the question being for how much longer. Samsung share rose 282.6 percent -- ASUS even more (350 percent). Strong Nexus 7 shipments pushed ASUS past Amazon to take third place. ASUS' challenge and opportunity could be Google I/O, where the tablet launched last year and new model is rumored for the event starting May 15. Challenge is maintaining shipments during product transition; opportunity is capitalizing on new sales.

Amazon is not one to miss out on any revenue market and today proves this by making its free Kindle apps more appealing to customers who are either blind or visually impaired. The upgrades are not available on all platforms yet, but are certainly a move in the right direction.

New features will allow customers to access the read aloud feature for the more than 1.8 million titles available in the Kindle Store and seamlessly navigate within their library or within a book, including consistent title, menu and button names.

Today's set-top boxes do not all come from the cable or satellite provider and they frequently contain much more functionality than those that do come from the big providers. One is Roku, a company that has been innovating and upgrading at a rather quick pace recently, having only just released the Roku 3 with added functionality.

Now the company rolls out version 2.2 of its mobile apps for both the Android and iOS platforms. Roku promises that this latest update addresses feedback received from users.

"Windows strength appears to be the ability to attract first time smartphone buyers, upgrading from a feature phone", Mary-Ann Parlato, Kantar Worldpanel ComTech analyst, says about the U.S. handset market for the three months ended in February. "Of those who changed their phone over the last year to a Windows smartphone, 52 percent had previously owned a feature phone".

End of story, or could be, if not for something else. Fifty-five percent of iOS buyers, and 51 percent for Android, are repeat smartphone purchasers. The two more popular platforms, while growing because of their larger bases, sell more to existing customers, which make up a more finite market. "With over half of the U.S. market still owning a feature phone, it’s likely that many will upgrade over the coming year, which will ultimately contribute to more growth for the Windows brand", Parlato emphasizes.

During the 1980s and 90s, Microsoft embarked on what the U.S. Justice Department refers to as an "embrace, extend and extinguish" strategy. Google revises the approach for the new century, but out of necessity. Many of its products or services entered categories where others dominated, such as email, operating systems, productivity suites and web browsers. The company's business is long about co-opting other platforms, everything from desktop search app for Windows to Google Frame for Internet Explorer, and more.

But there's nothing quite like Google's recent invasion of iOS, where many of the apps are even better than Apple's. Today, a new search app brings one of Android's best features, Google Now, to iPad and iPhone. There's irony here, too. On Android, the feature is only available on Jelly Bean, which makes up about 25 percent of the install base. The majority of Apple mobile device users are on iOS 6, and the app supports version 5, too. In short order then, depending on installations, a greater percentage of iPads and iPhones than Androids may have Google Now.

Back in December, I explained: "Surface RT sales are quite good, you just don't know about it". The Internet Idiocracy called the tablet a failure, while based on sales per store I saw success. Surface Pro shipped the following month. Now there are real numbers, and they're quite good -- for all Windows tablets -- validating touch-focused Modern UI.

During first quarter, Windows captured 7.5 percent global branded tablet market share, according to Strategy Analytics. That's up from zero a year earlier. Unit shipments: 3 million. Right now, Microsoft is the major seller of branded Windows tablets. Granted there are others, like Acer, ASUS, Dell, HP and Samsung.

Gmail shows little sign of becoming any less popular, but any iOS user will find that dealing with a Gmail account on an Apple device is not the most pleasant experience. Mailbox was released to help address this fact and proved so popular that newcomers were greeted by a lengthy waiting list before they could get started. The app has now been updated in a number of key areas and, perhaps most importantly, anyone is free to jump right in and get started without the need to wait on a reservation list.

This is obviously great news for people who have been waiting to try out the app, but there is also plenty for existing users to take advantage of. One of the major standout features of the app from its inception was the way in which emails could be dealt with using little more than a swipe; swipe one way to delete or mark as read, and the other way to snooze.

Marissa Meyer is bringing big changes to Yahoo and one of them is apparently getting the old search site back into the public focus with new mobile apps. That process begins today in the world of both Apple and meteorology -- fitting since tornado and thunderstorm season is getting underway and hurricanes are on the horizon.

Today the company announces a sleek new weather app that is compatible with iPhone, iPad and iPod touch -- uninspiringly named "Yahoo! Weather App". Marco Wirasinghe claims the new app will "bring together beautiful images from our Flickr community to show you current local conditions, with all the details you want to know about the forecast".