Instagram goes after Vine, introduces video-sharing

Instagrammers can now rest easier knowing that, earlier today, the popular social network introduced the ability to share filtered videos. The feature, called Video on Instagram, is available through the new Android and iOS apps.

"Over the past two and a half years, Instagram has become a community where you can capture and share the world's moments simply and beautifully. Some moments, however, need more than a static image to come to life", says Instagram co-founder Kevin Systrom. "Today, we're thrilled to introduce Video on Instagram and bring you another way to share your stories".

Users can record short videos, of up to 15 seconds in length, by tapping the movie camera icon on the photo screen. As in Vine, you start recording by holding down the record button and stop by releasing it again. You can add filters to your clips -- Instagram added 13 new ones, specifically designed for videos -- and select a "favorite scene" to use as a cover image. Videos can then be shared in the usual ways.

Instagram is available to download from Apple App Store (on iOS) or Google Play (on Android).