Swatch Unveils MSN Powered Watch

Swatch has teamed up with Microsoft to launch a new watch dubbed Paparazzi that accesses MSN Direct to received personalized news, sports, weather, stock quotes, and more. Microsoft unveiled MSN Direct last year as the service for its Smart Personal Objects Technology initiative. But even with backing from Fossil and Suunto, SPOT-enabled watches have yet to catch on. Swatch hopes to change this by offering Paparazzi wearers information on hot bars, free events and even the chance to meet celebrities. Swatch Paparazzi will retail for $150 and is available now.

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