'300' Sets Hi-Def Disc Sales Records

Warner Home Video said Tuesday that sales of "300" have reached 250,000, making it the fastest and highest-selling high-definition disc ever. All told, the studio has six of the 10 highest selling discs, and the highest grossing title in the BBC's "Planet Earth" series. The company also talked up the benefits at this juncture of supporting both HD formats, as opposed to the single format strategy that many studios have settled on.

30 percent of HD discs sold are from Warner, more than any other studio. However, the studio seemed to push both Blu-ray and HD DVD to keep lowering prices if they wish to continue expanding the market. "This phenomenal response to '300' is the latest proof that our approach makes the most sense in today's market and has enabled Warner Home Video to continue to lead the market in high definition sales," Warner Home Video president Ron Sanders said.