Facebook scores huge branding coup with 'Like'
The most successful brands share several attributes in common. One of the most important: Ownership of a single word that defines the brand. Last week, Facebook made the word "like" its own, in one of the biggest branding coups in decades.
"Like" is seemingly everywhere this week and associated with Facebook. The social network didn't just extend the mechanism beyond its territorial borders, but claimed ownership over the word, too. Backed by the social network's reach and popularity -- approaching 500 million subscribers -- and Open Graph protocol, the "Like" thumbs-up icon already appears on hundreds of thousands of Web pages outside Facebook. Perhaps then, Facebook's branding coup is double -- not just 'like' but the thumbs-up symbol, too.
RIM whets BlackBerry fans' appetites ahead of likely OS 6.0 news
For reasons still being debated in the press, Research In Motion was not the star of the last Mobile World Congress show in February. Evidently something wasn't ready yet. But ahead of a smaller wireless conference in Orlando this week, RIM has plans to own the show.
This morning, the company announced two new models -- not refurbished versions of existing models as some press sources have said, but new chasses with new components...just familiar brands. But spokespersons for the company tossed some bread crumbs that lead in the direction of more announcements, perhaps as soon as this afternoon. Word on the rumored BlackBerry OS 6.0 with a (real) Web browser, may be on the docket.
What if nobody wants Palm?
A process of elimination which has, apparently since February, cast aside a who's-who of possible suitors, has left Lenovo as the only prospective suitor for Palm, Inc. still standing, after everyone else told Reuters no. It could mean Lenovo is genuinely interested, though it could also mean the only ones giving Palm any positive value...are in the press.
The thing about Lenovo is, it already has a smartphone. In fact, it debuted in its home country of China just last Tuesday, and it's no slouch: It has a stupid name -- LePhone -- but it features the astounding 1 GHz Snapdragon processor that's at the heart of HTC's latest models, a widescreen AMOLED display, Wi-Fi, and an eye-catching QWERTY keyboard with the D-pad in the middle. It was running Android 1.6 at CES in January, though reviewers say it should be running Android 2.x today. Arguably, Lenovo already has a phone that could defeat a Palm Pre Plus in a comparison test in its home country. And though analysts have said Palm could give Lenovo an entry point into the US market...wouldn't it be more sensible to enter the market with the phone you're already making?
Is news subject to Apple's developers' agreement?
While bitterness continues over the implications of Sections 3.3.1 through 3.3.3 of Apple's recently modified Developers' Agreement (PDF available here, through the Electronic Frontier Foundation), there's lingering suspicion about the indeterminate boundaries pointed to by the long-standing Section 3.3.14, which now applies to iPad content as well as iPhone.
"Applications may be rejected if they contain content or materials of any kind (text, graphics, images, photographs, sounds, etc.) that in Apple's reasonable judgment may be found objectionable, for example, materials that may be considered obscene, pornographic, or defamatory," the section reads.
Apple closes the revenue, income gap with Microsoft to just $1 billion
What a difference 12 months and an accounting change make. As I briefly noted yesterday, only about $1 billion separated Apple from Microsoft results in the first calendar quarter. With so many blogs obsessed about when Apple's market capitalization might exceed Microsoft's, perhaps the focus should be on earnings.
Some people might not understand the significance. The comparisons here are real, because they're not fudgy market share or market capitalization comparisons. Apple has closed a huge revenue gap on Microsoft and lessened the lead in net income. This year promises the most visceral competition between Apple and Microsoft ever.
One very false positive: McAfee in full damage control mode
Many instances of malware on Windows-based systems masquerade themselves as system services -- the various independent processes that respond to requests from both the operating system and applications with functions that users typically need. Network connectivity and printing are among the more common Windows services; and if you've ever perused the processes list of Task Manager (or, better yet, Process Explorer), you'll find these processes are represented by the single .EXE file that hosts them, svchost.exe.
Any anti-virus database looking for a rogue system service will probably have to refer to svchost.exe as the process that launches it, even though that process is clearly part of Windows itself. On Wednesday, McAfee distributed a .DAT file to many of its enterprise customers that may have had a single faulty character. As a result, their anti-virus systems successfully quarantined not the service launched by svchost.exe, but svchost.exe itself.
Warning! 3D TV can kill you
If you're like me, and you're among the dozen or so who still watch the nightly half-hour of American commercial broadcast TV news, you've probably noticed that about a quarter of that time is devoted to ads. Two-thirds of those ads are devoted to drugs, and half of those drug ads are devoted to warnings about the many gruesome, horrid ways in which you might unexpectedly die. The unspoken reason why these ads appear there in the first place is because advertisers reason that if you're still watching the Evening News, you must be afraid to touch your computer or your smartphone to read the real news from TMZ, which makes you (wait for it...) old. (Meaning, above 29.)
Samsung's Australian unit doesn't want the drug companies to have all the fun. Barely a month after releasing its 3D television offerings on an unsuspecting world, the company has published a warning on its Web site down under that outlines a list of risks so serious that those network news drug spots seem tame by comparison.
Microsoft Q3 2010 by the numbers: Beats the Street, but Apple closes in
Recovering IT spending, robust worldwide PC shipments and strong Windows 7 adoption helped Microsoft to beat the Street. The software giant announced fiscal 2010 third quarter earnings, ended March 31, after the Bell, today.
Microsoft revenue rose 6 percent to $14.5 billion, up from $13.65 billion a year earlier. Operating income: $5.17 billion, up 17 percent. Net income: $4.01 billion, or 45 cents a share. Net income rose by 35 percent and earnings per share by 36 percent year over year. If not for a $305 million deferral related to Office 2010, Microsoft would have reported $14.81 billion revenue.
Canada will keep an eye on Facebook Platform expansion for privacy
Yesterday's introduction by Facebook CEO Mark Zuckerberg of a vastly expanded form of the Facebook Platform -- enabling Web sites to gather information on users' "likes," share them with Facebook, and get traffic as a result -- did not slip past the office of Canada's Privacy Commissioner, Jennifer Stoddart.
In a statement to Betanews this afternoon, Comm. Stoddart acknowledged this expansion will be of special concern to her office, especially in light of existing concerns raised by the service's latest round of privacy policy adjustments. Some say those adjustments actually exposed more information to potential data miners than it was exposing before, leading them to question the company's motives for attaining that data in the first place.
Docs.com: The surest sign yet of Microsoft's defeat
Facebook CEO Mark Zuckerberg made some amazing announcements yesterday, during the f8 conference. Docs.com wasn't one of them.
"You can discover, create, and share Microsoft Office documents with your Facebook friends," according to the service's Website. What Docs.com really does more is provide Microsoft a lifeline, as the company seeks to maintain the relevance of its Office-Windows-Windows Server applications stack before the rising mobile device-to-cloud applications/services stack. Docs.com is a futile, short-sighted enterprise that acknowledges Microsoft has already lost the new century's platform wars.
A broadband plan of sorts goes forth, with muted net neutrality
The strategy being employed by the Federal Communications Commission, as put forth yesterday, is to treat its loss to Comcast in DC Circuit Court two weeks ago not as a defeat of its ability to implement the entire Broadband Plan...and then hope that no one puts up any new roadblocks toward deploying at least most of it.
The priorities the FCC put forth during yesterday's open hearing are perhaps the ones that would generate the least friction from possible opponents. One of these priorities is reflected in a major rule change yesterday with respect to what regulators originally thought should be an oxymoron: home roaming.
Marvell unveils 1 GHz chips that consume just 1 watt of power
Chipmaker Marvell today debuted a new processor in its Armada family, designed for plug computing, for home, small business and industrial automation, and applications demanding ultra low power consumption.
The Armada 310 system-on-a-chip is built with an ARMv5 processor between 500 MHz and 1 GHz that consumes less than 1 watt of power. Fixed on a 15 x 15mm FCBGA (Flip Chip Ball Grid Array), the Armada 310 offers tons of I/O options, such as two Gigabit Ethernet MACs, two SATA 2.0 ports, two PCIe ports, USB 2.0, and DDR2/3.
With Microsoft's and Google's help, Facebook assembles, like, a platform
At its f8 developers' conference in San Francisco this morning, Facebook CEO Mark Zuckerberg presented his vision of a cross-site social platform whose developmental state may already be quite far along. Essentially, he sees a kind of online social sphere wherein anything one communicates that he likes, gets channeled to Facebook, where that like becomes a public fact.
"Today, the Web exists mostly as a series of unstructured links between pages. And this has been a powerful model, but it's really just the start," said Zuckerberg. "The Open Graph puts people at the center of the Web. It means that the Web can become a set of personally and semantically meaningful connections between people and things. I am friends with you. I am attending this event. I like this band. These connections aren't just happening on Facebook, they're happening all over the Web. And today, with the Open Graph, we're going to bring all of these together."
Latest ACTA draft finally released, ISP 'safe harbor' limitations considered
As promised, the world's trade negotiators have finally released a public and, to a limited extent, redacted version of the current draft document for the Anti-Counterfeiting Trade Agreement. Releasing a draft of a global trade agreement is actually unprecedented, say many diplomats.
Though the authors of certain passages under consideration -- many of them marked by [square brackets] -- have been redacted from public view, it's clear that new legal limitations on an Internet service provider's ability to claim "safe harbor," excusing it from secondary liability for copyright (or patent) infringement, are being considered. That option is believed to have been proposed by the United States delegation, as indicated by a leaked document from the European Union (PDF available here from Wired). However, another option that would not limit ISP safe harbor provisions, is listed in the draft document under equal consideration.
Will iPad cannibalize Mac sales?
Clearly Apple is preparing for such a circumstance, or that's my interpretation of last night's fiscal 2010 second quarter earnings call. The question isn't if iPad will cannibalize Mac sales but when. If the cannibals are coming, they'll first strike during back-to-school buying season.
Apple CFO Peter Oppenheimer tipped off the company's thinking early in the conference call: "We expect gross margins to be about 36 percent down from 41.7 percent in the March quarter and reflecting approximately $36 million related to stock based compensation expense. We expect about 25 percent of the sequential gross margin decline to be driven by the first quarter of iPad sales." Whoa, one-quarter?
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