Security leaders struggle to guard against data loss
A new study from risk protection platform SafeGuard Cyber shows cybersecurity leaders understand what is needed for successful digital risk protection, but they are still struggling to provide it.
Lack of visibility (39 percent) is the biggest challenge for security leaders who aim to maintain security and compliance across all business communications.
Compliance in your marketing? It's more necessary than you think
Recently, a report conducted by PFL and Demand Metric -- which surveyed nearly 600 marketing professionals across a variety of different industries -- revealed data accuracy, understanding audience needs, and branding as the three most important factors to multichannel marketing campaign success.
Data is critical for marketers conducting multichannel marketing campaigns because it’s used to personalized messages and reaching prospects at the right moment in their customer journey. When marketers rely on and analyze data within multichannel marketing initiatives and campaigns, they can measure and improve strategies in real-time, allowing for better, more segmented outreach. Without data to inform campaigns, marketers might as well write a message on a paper airplane and throw it out the window.