Articles about Marketing

Cybersecurity researchers at Malwarebytes say they have uncovered a phishing campaign in which scammers pose as Netflix recruiters to target jobseekers, particularly marketing professionals.

The goal is to trick victims into handing over their Facebook credentials, potentially compromising both personal and business accounts.

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Scammers are already using AI-powered automation to manipulate marketing channels. We don't want to hand out a playbook for bad actors, but it's important to recognize the growing number of scams that have been enhanced by AI and automation tools. Most scams are still about money, either directly or by collecting personal data that can be used to access financial information. If there is no money, there is typically little motive.

In a space like eCommerce, for example, we've seen scammers clone legitimate websites to trick customers into handing over their payment information. These spoof sites look identical to the real thing. 

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We've probably all shouted at an advert on TV or muttered darkly at one that pops up when surfing the web, but how would you feel about ads you can actually converse with?

Communications company GMS has developed Generative Response Ads, a technology that enables consumers to engage in real-time conversations directly within ad spaces using AI.

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As the year draws to a close, it is of great value to reflect upon the last 12 months, particularly in assessing what has proven effective in light of newly introduced tools like generative AI-powered solutions. Gen AI has been a prominent theme this year, and organizations across industries are actively exploring its potential. Numerous companies are not only using popular gen AI tools, but also many are creating their own custom gen AI tools. In fact, the latest reports suggest that the gen AI market is poised for remarkable growth, with projections indicating it could reach an astounding $1.3 trillion by 2032.

McKinsey's findings reveal that commercial leaders are allocating more than 20 percent of digital budgets to gen AI, underscoring their pioneering role in pushing for adoption as a tool for company-wide implementation. This push can be good news for marketing teams. Marketers in particular find themselves at the threshold of transformative possibilities with AI tools for content creation. These AI-powered solutions offer the promise of streamlining content creation, making it faster and more precise. Marketers can harness the capabilities of AI to generate compelling visuals, craft persuasive messaging, and tailor content to specific audiences with unprecedented precision. Let’s dive into specific areas where gen AI has benefited the role of marketers and creatives.

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In Marketing 5.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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A new study of go-to-market (GTM) leaders finds they expect investments in AI to pay off, with 85 percent of respondents believing the fusion of AI and GTM strategy will lead to revenue growth for their organization.

The report from Seismic shows that among this group leaders predict an average of 23 percent growth will be directly attributed to AI utilization over the next five years.

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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) -- twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here -- whether we use them or not.

This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power.

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Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximize their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer.

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No person can ignore social media these days -- and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram -- and brands are increasingly interwoven with our online identities.

Even for the 90 percent of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble -- in the way you want it to be.

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European consumers want the personal touch in marketing communications, but are reluctant about sharing the data that enables it.

A new report, from customer engagement platform Twilo, shows 51 percent of European consumers say they will become repeat buyers after a good personalized experience, while 49 percent will tell a friend or family member, and 33 percent will become a member of the brand's loyalty program for deals and rewards.

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The online world means that there is more information available about individuals than ever before. At the same time, however, there's growing concern around tracking and privacy.

A new SaaS platform launched this week by Qudo uses 'zero-party' data shared by consumers in anonymous online surveys, rather than rely on first- and third-party data collected via cookies.

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Data science involves analyzing and interpreting large, complex amounts of data and turning it into valuable insight to achieve business goals. Though not exactly a breakthrough field now, it has changed many aspects of how markets conduct business.

In a conversation with Jerry Johnson, founder and president of Marketing Data Science Associates and director of Cascade Strategies, we talk about data science, its applications in marketing, and its future with the emergence of AI.

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We’re all witnessing how the second wave of digital transformation (DT) or the so-called "digital transformation v2.0" is gaining steam. How does it differ from the primary version and what should you expect from it? How can it impact your digital strategy and what top priorities should you focus on?

91 percent of organizations have already implemented at least some digital initiatives, while the global spending on DT has passed a 1.5 trillion threshold and is predicted to reach 2.8 trillion by 2025. Sooner or later, every business that wants to survive the competition will face this next wave of digital transformation inevitably. What is it like and how to prepare for it to get transformed painlessly? Let’s get your ducks in a row so that you’re ready for the next step in your DT journey.

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A new survey of over 600 IT and business decision-makers from Foundry shows that 96 percent are interested in receiving custom tailored content when they contact a tech vendor.

The most desired customizations being by industry (54 percent), technology platform(s) they already have installed at their organization (49 percent), company size (31 percent) and job responsibilities (28 percent).

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The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 

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