Articles about Marketing

Cloud business system company Zoho is launching two new platforms. Commerce Plus uses Zoho's customer experience, finance, analytics, and intelligence software to provide businesses an interconnected, first-of-its-kind commerce experience platform.

The Zoho Marketing Platform can support over 20 different marketing channels, including websites, social, events, text, email, ads, offline, and more.

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There's strong interest in and high expectations of AI from B2B marketing and sales professionals, with 84 percent of participants in a new study currently planning, evaluating, implementing or using it.

Account-based marketing company Demandbase has revealed the results of the survey conducted in conjunction with Salesforce Pardot and global research firm, Demand Metric.

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It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical.

AI-based technologies bolster marketing automation efforts through personalized interactions. Your business can benefit on a multitude of fronts by embracing these game-changing advancements. 

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Data has become an increasingly popular resource for marketers, new research from marketing platform YouAppi reveals that 98 percent of respondents say they have increased their organizational investment in data.

What's more that investment is paying off, 97 percent say they have seen improvement, with more than half of those calling the improvements ‘significant.’

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Thanks to increased ability to collect data in real time, and the use of AI to process and interpret that data, marketers have more opportunity than ever to personalize their offerings to customers.

But what does this mean for enterprises when it comes to spending their marketing budgets and establishing a digital strategy? We spoke to the CEO of DMA | Digital Marketing Agency, Solomon Thimothy to find out how digital marketing can be used to drive business growth.

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Mobile marketing and analytics specialist Flurry is launching a new push notification tool to help companies engage and retain users across Android and iOS platforms.

Flurry Push is a free offering within the new Flurry Marketing Suite that lets app developers send out targeted messages to grow business and build revenue.

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If you work in marketing, you'll no doubt know that there are a dozen tools for every task you might conceivably want to undertake.

However, this article contains the most essential, efficient, and useful tools that are going to help you with all your marketing activities. If you’re looking to start up and get it right, these tools will be of help in developing a successful marketing strategy.

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Marketing and HR have the highest number of cloud services per organization, at 121 and 139 respectively.

This is among the findings of the latest Netskope Cloud Report which also highlights that because many of these apps are user-led they are flying below the radar of the IT department and could be in breach of policies and controls.

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Despite digital disruption and the emergence of newer technologies, email is still the preferred channel for marketers according to a new report.

Email marketing brand Campaigner has released the results of its Digital Marketing Industry Report which shows that past year, 59 percent of marketers reported their top challenge as increasing open rates, up eight percentage points from last year.

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The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing.

The company analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted in over the last year.

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Advertising via platforms like Google and Facebook is popular, but any insights gained from using these services are difficult to apply elsewhere.

Identity management company Drawbridge is launching a new Self Service Graph dashboard that gives marketers transparency into their cross-device data by letting them tap into the service, without requiring any engineering on the client side.

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Artificial intelligence and machine learning are expanding their reach into many areas of business, and marketing is no exception.

B2B marketing specialist Engagio has produced an infographic looking at how marketers can incorporate the latest technology into their own account based marketing strategies.

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While it's easier than ever to collect information about customers, businesses often struggle to extract meaningful information from it in order to drive sales.

The latest tool from customer data platform Segment lets enterprises build a record of their entire relationship with a customer, and use it to create personalized experiences everywhere they interact with their users.

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Marketers are keen to take advantage of the latest social channels to boost their profiles, but it can be a bit of a lottery for brands to know which have the most influence on customers.

A new study by marketing platform Snaplytics has analyzed over 800 influencers in depth over the last quarter, to identify how many updates contain brand mentions, which brands are being mentioned and who mentions them on what platform.

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Email marketing has always been something of a hit and miss affair, you're sending messages off knowing that many of them will simply disappear into the black hole of the internet.

A new study by marketing platform GetResponse looks to shed some light on the most effective strategies to get your emails read by analyzing almost two billion messages.

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