Articles about online advertising

A new report from BlueVoyant looks at the new risks organisations face from outside the traditional IT perimeters.

In particular, cybercriminals are using AI to create more effective phishing campaigns, and employing online adverts to lure victims to malicious websites.

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A staggering 81 percent of advertisers depend on third-party data to reach customers and understand prospects’ buying habits. Their reliance on this data, however, comes with a problem. Exponential cookie decay, government legislation, and increasing consumer demand for data privacy make accessing this data more difficult.

Many brands are turning to data clean rooms (DCR) as a solution. DCRs help companies leverage second-party data to hone their marketing and advertising. In fact, 80 percent of advertisers with media buying budgets over $1 billion will use DCRs by the end of 2023. So, what makes DCRs so popular? This article will show how DCRs can be an incredibly powerful MarTech tool that fosters collaboration among brands, enabling them to gain insights, form ‘lookalike’ audiences, and advertise directly to their user base.

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Google says its new generative AI feature will start a "new era of search" by "unlocking new types of questions" and "transforming the way information is organized." But a closer look at Google’s own promotional materials reveals a downside: you may have to face a barrage of ads every time you use it. But how many ads is too many? For Google, it seems, there is no limit.

Google offered a sneak peek at ad placements in its brand new Search Generative Experience (SGE) at an event for advertisers on May 23. There, Google revealed that ads would not only appear before and after the AI-powered snapshot, as originally announced, but would also infiltrate the AI-generated responses. And if the example Google gave is anything to go by, it's not a pretty sight.

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Online advertising is big business and it inevitably follows that where there's money to be made the fraudsters and cybercriminals won't be far behind.

We spoke to Jacob Loveless, CEO of eCommerce specialist Edgemesh, to find out more about why ad fraud has become such an issue and what businesses can do to combat it.

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Ever since Google first announced Federated Learning of Cohorts (FLoC), it was controversial. So hated was FLoC that the likes of WordPress said the ad-targeting technology should be seen as a security concern, and DuckDuckGo took steps to block it.

Now Google has announced that FLoC is dead. On top of this, the company has a replacement waiting in the wings -- Topics API for Privacy Sandbox. The feedback from the trials of FLoC have proved instrumental in the development of Topics and its delivery of interest-based ads.

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