Microsoft has been listing the top reasons why you should upgrade to Windows 10, with familiarity cited as one of the main selling points, Cortana’s inclusion is another.

Maybe it’s just me (but I expect it isn’t), but I don’t think those are really the best reasons why anyone should switch to the new OS. So I figured I would come up with a list of reasons that genuinely do make the case for upgrading to Windows 10.

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One of the more controversial features of Windows 10 is the automatic, mandatory installation of updates. With launch day now just hours away a problem with NVidia drivers has highlighted just why automatic updates have proved so controversial.

Microsoft has previously said that home users will have no choice but to let Windows 10 take care of updates for them. For those concerned about this, the company has a special tool that can be used to block specific updates to Windows and drivers.

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From the slew of videos flying out the Microsoft stables over the last week, it's clear that Windows 10 is trying to be all things to all people. The ads we've seen so far have promoted security, Windows Hello, Microsoft Edge, and yet another video has been released today that extols the virtues of the built-in apps.

What's different about this video is that it doesn't really focus on anything that's particularly new and exciting. Many of the Windows apps that are features are not new, so this is clearly a video aimed at those who skipped Windows 8 and stuck with Windows 7 or XP. But it's a good opportunity to take a look at the Photos, Maps, Mail and Calendar, Groove, and Movies & TV apps.

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In the last few days before Windows 10 is unleashed on a largely unsuspecting world, Microsoft has released a number of updates. These are just regular, everyday updates rather than new builds of the preview, but one of those released over the weekend has been causing problems.

Update KB3074681 was released yesterday (Saturday), and it has been causing issues that result in Explorer crashing. The way updates work in Windows 10 means that there is no way to get rid of the update, so until a patch is released there is little that can be done -- apart from avoiding the crash triggers, that is.

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One of the features that has been removed from Windows 10 -- at least for home users -- is the ability to pick and choose when updates are installed. Microsoft has taken Windows Update out of the hands of users so the process is, for the most part, completely automated.

In theory, this sounds great -- no more worrying about having the latest patches installed, no more concerns that a machine that hasn’t been updated will cause problems for others -- but an issue with NVidia drivers shows that there is potential for things to go wrong. Irate owners of NVidia graphics cards have taken to support forums to complain that automatically-installed drivers have broken their computers.

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Microsoft has talked about a lot of the new features of Windows 10, but something that has only really been mentioned in passing is Windows Hello. A couple of weeks ago we showed you a video of the security feature in action and now a new animated ad has been unearthed that shows the benefits the security feature brings.

Unlike the other videos we've shared in recent days, this video is not one that Microsoft has officially released -- not yet at least. If you're still in the dark about Windows Hello, check it out to find out more.

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If you haven't yet upgraded to build 10240 of Windows 10, now is the time to do so. Anyone sticking with an earlier build of the preview will no longer be able to use the Windows Store, and this in turn means they will not be able to update any of the apps they have installed.

Microsoft has been busy promoting Windows 10 this week, providing a number of reasons for people to upgrade from Windows 7 and Windows 8 after July 29, but even before this date the company is keen to move people away from older builds.

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If you're looking for a reason to upgrade to Windows 10 next week -- or whenever the upgrade appears for you -- how about the fact that it is the most secure version of Windows ever released? This is the angle Microsoft takes in its most recent video promoting the up-coming operating system.

We've already been treated to a series of videos showcasing some of the highlights of Windows 10. From gaming to multi-tasking, Microsoft has come out with all guns blazing as it prepares to push its latest baby out of the door. Will security enhancements swing it for you?

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Microsoft has started sending out emails to Windows users who have reserved their copy of Windows 10 in advance of the launch next week. As reported previously, you probably won’t get your copy on the big day -- Microsoft says "After July 29, when Windows 10 is ready for your device, it will download in the background. You’ll then get a notification to schedule your upgrade right away or at another time that’s convenient for you".

Before you do install it, you’ll want to make sure your PC or tablet is ready for the upgrade.

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This time next week many of us will have upgraded to Windows 10. Until that day, Microsoft continues to publish videos pushing the benefits that the latest incarnation has to offer. This time around we are treated to a guide to 'multi-doing'.

Microsoft explains that this is "all about removing the obstacles between you and 'Done'", and the video is essentially a showcase of all of the tools that help with productivity. From Snap Assist to virtual desktop, Microsoft uses its latest video to show just what Windows 10 can do for you.

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As shown by the Window Insider program and the development of Windows 10, Microsoft is now all ears. Under Satya Nadella, this is now a company that wants to listen to, and be guided by, its customers. Google may dominate the search arena, but Microsoft is keen for Bing to eat into its market share by giving people what they want.

This is precisely why the Bing Listens program was created, giving people an opportunity to make suggestions about changes and additions they'd like to see made. Today Microsoft not only thanks people for providing feedback, but also reveals some of the suggestions it has acted on. Have your idea been used?

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Over the last few days, Microsoft has released a series of videos highlighting the latest and greatest features of Windows 10. The latest instalment in the series shows off the gaming capabilities of the operating system. There's a strong focus on Windows 10's integration with Xbox, but there's plenty for PC gamers and those with a more casual interest in gaming.

We've already taken a look at Microsoft's screen recording tool and how it can be used to grab on-screen footage. In its most recent video Microsoft shows how it can be used to record gaming brilliance ready to share with others -- but there's more.

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Once Microsoft’s new OS launches on July 29 you’ll be able to upgrade an existing Windows 7 or 8.x install through Windows Update. If you haven’t reserved the OS yet, and the Get Windows 10 app isn’t showing in the system tray, follow the instructions here.

But what if you want to install the OS from scratch, or have an older version of Windows, such as XP? Although Microsoft hasn’t confirmed it as such, it’s expected the software giant will be releasing ISO files of Windows 10 for this very purpose, and the good news is it looks like you won’t need a product key to install and try out the OS.

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EaseUS has released System GoBack Free 1.0, a tool aimed squarely at those about to upgrade to Windows 10.

The stakes are high for Microsoft’s new OS -- it’s a free update to many, but those who have reserved their upgrade may be getting twitchy ahead of the big day. System GoBack Free aims to soothe their nerves by offering an easy fallback option.

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It's final countdown! Baba ba baaa, baba baba baaaaa! (</Europe mode>) The July 29 launch of Windows 10 draws ever closer, and Microsoft continues to release videos highlighting what's new in a bid to entice people in. The latest installments cover Cortana and Microsoft Edge.

We've already seen a couple of videos from the Microsoft stables, firstly pointing out that the operating system is familiar, and then indicating that it is a new breed for a new generation. Now the company is choosing to focus on what is new -- Windows 10's digital assistant, and the new web browser. Are these enough to convince you?

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