When disaster strikes, Safety Check lets people know you're OK... via Facebook
In times of natural disaster and chaos, people are increasingly turning to social media for news and updates. But while Facebook is a handy way to keep up to date with the latest news about Ebola, earthquakes, and other problems, it's also a valuable means of checking up on loved ones to make sure they're OK. Now the social network has a new tool that makes it easier than ever to let your friends and family know that you’re safe if you happen to be in or near a problem area.
It’s a simple idea. Facebook uses your statuses and check in details to determine where you are. If you happen to be in a disaster area, a message will pop up in your account or mobile app asking if you're OK. You can then indicate that all is well and your friends and family will be able to see that there is no cause for concern.
If you are with other people, you can also indicate that they are safe so not everyone in a party has to do so manually. Introducing the feature, Mark Zuckerberg said:
Safety Check is our way of helping our community during natural disasters and gives you an easy and simple way to say you're safe and check on all your friends and family in one place.
It's meaningful to be in Tokyo to announce this because the great earthquake and tsunami a few years ago inspired us to build the first version of this for Japan. Now we're glad to have this ready to serve everyone in the world.
There is, of course, a chance that Facebook will incorrectly decide that you're in a disaster area. Facebook explains that, "we'll determine your location by looking at the city you have listed in your profile, your last location if you've opted in to the Nearby Friends product, and the city where you are using the internet." Should your location be incorrectly detected, you can indicate that you are outside of the danger zone.
The feature is starting to roll out globally now.