Snapchat gets 'On-Demand Geofilters'

As a dude in his 30's, I am a bit lost when it comes to Snapchat. Believe it or not, I have created a profile on the social network, and even managed to get a good number of folks to follow me. Unfortunately, I find the entire affair ponderous -- it is not particularly rewarding, nor fun for me. Snapchat is seemingly an unorganized mess. Maybe I just need to give it more time, but I digress.

One of the best features of the curious service, however, are the Geofilters. If you aren't familiar, by leveraging GPS, Snapchat can provide overlays for your images based on location. Today, the company is taking it a step further with really cool 'On-Demand Geofilters'.

"We initially designed Community Geofilters for public places -- but we kept hearing from Snapchatters who wanted a Geofilter for their business or private event, so today we're announcing something new: On-Demand Geofilters let you create and publish a Geofilter for your party, wedding, business, or any other place or event. It's a fun way to help your friends or customers decorate their Snaps, wherever they are", says Snapchat.

The company further shares, "you can buy On-Demand Geofilters for an event or even an entire block -- for an hour or up to thirty days! Pricing starts at $5, and depends on a few factors including, among others, the size of your geofence and the time period you’ve chosen. On-Demand Geofilters are available now in the US, UK, and Canada, with more locations coming soon".

Not sure how this will work? Snapchat shares the following steps.

• Design: Use your favorite image editor to create a filter. We’ve also provided some templates that are compatible with Photoshop and Illustrator to get you started :)
• Map: Pick a geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available.
• Buy: Submit your Geofilter. Our team will quickly review it and, assuming all is well, get it up and running.

Did you catch that last part? That Snapchat reviews the submissions? That makes me so happy to read. At first, I was nervous that pranksters, bullies, and other nasty people would use this to harass others. In other words, without a review process, evildoers could circle a victim's house or street, and submit a vulgar or threatening Geofilter. Thankfully, humans will need to review and approve the submissions -- hopefully nothing bad slips through the cracks.

If you want to see an example of how On-Demand Geofilters will work, check out the video below. If you want to add yours truly to Snapchat, you can do so using the above Snapcode.

What do you think of On-Demand Geofilters? Tell me in the comments.