Joe Wilcox

Google's executive chairman began his testimony before the US Senate by citing, unnamed, Microsoft and its dominance in the PC industry and how trustbusters stepped in to correct a company that had lost its way. "We get it", Eric Schmidt said. "We get the lessons of our predecessor". Schmidt testified before the Senate's antitrust subcommittee.

Before Schmidt spoke, Sen. Mike Lee, R-UT, put forth that Google had become kind of a gatekeeper to the Internet, holding the fate of other companies by how they rank in searches. "The open Internet is the ultimate playing field", Schmidt answered during his opening remarks. "We don't trap our users".

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Let the iPhone 5 rumors begin in earnest now. All Things Digital, which has a pretty good track record reporting rumors right, says that Apple will hold a big media event on October 4, presumably to announce iPhone 5. Uh-oh, AT&T's unexpected and unexplained Samsung Galaxy S II delay could get ugly now.

Predicting what the event means, assuming it's happening as rumored, is trickier than you might think. Apple has been holding October media events for years, usually to announce new Macs. This year is different. Apple didn't announced new iPods in September or iPhone in June, as is typical. So this event could be much bigger than iPhone 5 -- or not, if Apple chooses to announce iMacs and iPods as is seasonally typical -- and iPhone 5 later. Then there is Tim Cook's role as new CEO. This will be a big day for him, and, therefore, big for Apple.

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The new math that analysts use to make predictions is sometimes amazing to comprehend. Gartner predicts that so-called cloud email and collaboration services (CECS) have reached a "tipping point" based on projected 10 percent enterprise adoption by 2014. So it's not even 10 percent yet, but, hey, that's okay, enterprises are rushing to the cloud. Or are they?

I'm a big proponent of cloud computing, and have predicted the big push to cloud-connected devices for years. But even I have to gape in wonder at the concept of 10 percent in three years being a "tipping point".

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It's two days before Facebook's developer conference and one before Google Chairman Eric Schmidt gives his testimony on Capitol Hill. So it's good timing for a big Google+ announcement before there's competing big news. Yes, there's the new Hangout features that my colleague Tim Conneally wrote about earlier today. But this is better: Now most anyone can join Google+. Well, damn, there goes the neighborhood. :)

Google+ has moved from field trial to public beta, whatever the hell that means. It's a big change for a social network just three months old and already 20-million-plus subscribers strong. The real test of Google's infrastructure comes now -- then there's the question about how the service will demographically change. Looking at my Circles, they're all geek to me. I don't know if there's a normal person on the service. Here they come!

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The true measure of any carry-around product category's mass-market success is when manufacturers put form before function -- when it becomes jewelry or other accoutrement. There's little other way to look at the new HTC Rhyme smartphone introduced today and going on sale September 29 from Verizon Wireless here in the United States.

From the Clearwater, Hourglass and Plum colors to the accessories -- my God, there's a light-emitting "Charm" to dangle from handbags -- Rhyme is as much about fashion as function. The fashion phone, with 3.7-inch display, 5-megapixel camera and running Android 2.3.4, will sell for $199. Form clearly exceeds function, as some specs are underwhelming for smartphones in the same price range -- for example, the 1GHz single-core Snapdragon processor, 4GB storage and 768 MB RAM.

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Digital certificate authorities everywhere be warned: Hackers can destroy you. Today parent company VASCO Data Security announced that DigiNotar has been declared bankrupt. The action comes after weeks of controversy, following an intrusion that allowed a hacker to distribute more than 500 rogue digital certificates. Browser makers like Google and Microsoft responded by blocking DigiNotar certificates, thus cutting off the company's lifeline. The question now: Who's next?

DigiNotar's problems started in late August, when the first rogue certificates appeared. After Google and Microsoft suspended -- that is "untrusted" -- DigiNotar, the CA suspended issuing certificates. Two weeks ago, a hacker using the handle COMODOHACKER took responsibility for the security breach, claiming to have distributed 531 rogue certificates and to have breached five other certificate authorities. Now that he (or she) has essentially destroyed DigiNotar, will COMODOHACKER move on to the others? Or perhaps other CAs have tightened security since the DigiNotar breach.

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I've got to ask: Has Reed Hastings exhausted his magic? Because suddenly Netflix's CEO can't seem to do anything right. For the fourth time since mid July, investors brutally punished the stock; meanwhile customers rage about major changes to how they either rent or stream movies. Netflix shares closed down 7.34 percent today, at $143.75. The same week in July that Netflix announced a 60 percent price increase for most customers, shares traded for $298.73.

Customers are tumbling, too. On Thursday, Netflix lowered subscriber projections by 1 million for the quarter. Wall Street received the news badly. Shares closed 8.31 percent on Friday, recovering from an early-trading decline of nearly 19 percent. Customer reaction is largely negative to plans announced overnight to split up Netflix into separate streaming and DVD companies -- the latter named Qwikster. For many customers, Qwikster is one Netflix too many.

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Like lots of people, I was ready to buy Samsung Galaxy S II from AT&T yesterday. Based on information released during the launch announcement late last month, the hot smartphone was scheduled to release on September 18. The day has passed with no sale, and AT&T customers are livid. So now, the wireless carrier has given people yet another reason to complain. Can you say screw up?

Somebody wants this phone. As I write, 2,763 people have responded to our poll: "Will you buy Galaxy S II?" Hot damn, 75.43 percent plan to do so within 3 months. Only 8.72 percent responded: "No, I'm getting iPhone". In the interests of communicating when the phone will be available and to let AT&T know just how angry people are, I'm posting this followup to yesterday's "Say, AT&T, where's Samsung Galaxy S II?". I don't have the when yet, but I expect an answer from AT&T, which I asked before starting to write.

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Netflix's woes took a strange twist on Sunday night, in an 11:59 p.m. EDT blog post by CEO Reed Hastings. "I messed up", he begins. Yeah, based on subscriber losses and punishing shareholders, Hasting puts it mildly.

The gist is this: After jacking up the price of combined DVD rentals and streaming by an astonishing 60 percent, Hastings presents an unexpected solution: Netflix is splitting its streaming and DVD rental business into two operations. The DVD biz will be called Qwikster. It's totally unimaginative nomenclature and doesn't the least bit describe the DVD business. Shouldn't Reed be fixing problems, rather than be creating more of them?

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Sprint launched its version, the Epic 4G, on September 16 and AT&T's Galaxy S II was supposed to be available today. Have you seen it? Where is it hiding? What is AT&T doing with it? And if iPhone 5's launch is so close, why wait even one more day?

These are the perplexing questions AT&T is unlikely to answer on a Sunday. So I called my local AT&T store, and a few others, to ask if they're selling the S2 as announced. Nope. One store rep checked AT&T's internal website, where the phone listed as "coming soon". That person expected but couldn't confirm price of "probably one-ninety-nine". Rep at a different store had been briefed on the S2 last week, but not given a selling price. The launch could come in a couple weeks, the rep said. Sprint's S2 is a sweet $199.99 with two-year contract -- and it's available now.

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Apple has been doing a good job covering it up.

As I've so often asserted: In business, perception is everything. Successful companies often create positive perceptions about their brands, products and business practices. But there also is the tactic of misdirection, of controlling perceptions by getting people to look somewhere else so that they miss flaws with the company's products or business strategies. Apple uses "magical" to describe some of its products. Magicians are all about getting people to look over there so they don't see the secret behind the trick over here. Apple's patent assault on Samsung, and even HTC, is very much misdirection, so that eyes turned away from iPhone 5 problems.

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In child psychology there's a concept called the middle child syndrome, where the kid in-between feels unloved by the parents or jealous of attention given the older and younger siblings. Samsung Galaxy Tab 8.9 might just be that middle child. I'm not loving it.

Best Buy has started taking preorders for the tablet nestled between Tab 7/7.7 and 10.1 and for surprising price: $469.99 for the 16GB model, or just $30 less than the 10.1. From a price perspective, Best Buy isn't giving buyers much reason to choose Tab 8.9 over 10.1, other than smaller size. But is it really small enough for the price?

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Oh, why did I sell my Nokia N900 smartphone last year? The N900 can now perform real-time brain scans right in the comfort of my home -- or yours. Seriously, it doesn't get much more geek than this. Watch the video, and you'll see.

I loved the N900. It truly was a pocket computer and shows just how much innovation Nokia can produce -- or did before CEO Stephen Elop killed off what he called the "burning platform". A team from Technical University of Denmark has created what they call the Smartphone Brain Scanner, built around the N900 and wireless 14-channel EEG headset. Arkadiusz Stopczynski, Carsten Stahlhut, Michael Kai Petersen, Jakob Eg Larsen and Lars Kai Hansen developed the scanner, which they promote with clever tagline: "Holding your brain in the palm of your hand".

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As if Research in Motion's co-CEOs haven't done enough, shareholders inflicted serious pain overnight and early today. RIM shares plummeted, following yesterday's dire earnings report -- by about 22 percent in after-hours trading.

RIM opened at $22.89 this morning, off yesterday's close of $29.54. The stock is fairing better in mid-morning trading, well if down nearly 19 percent could be called better. Shares are down 66 percent from their February 52-week high.

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Microsoft CEO Steve Ballmer hit me with a club yesterday -- okay, figuratively, but it didn't feel that way. He boomed onto the BUILD developer conference Day 2 keynote stage with an unexpected message: Microsoft is re-imaging -- that is reinventing -- around Windows. Now that's talk I haven't heard from the big boss in about 10 years.

"Our point of view is Windows is at the center", Ballmer told financial analysts a few hours later. The proclamation is stunning because of timing and what Microsoft is doing with Windows 8. In mid May, US trustbusters finally ended oversight of Microsoft; the company plans to integrate into Windows 8 the kind of stuff it hasn't since, well, XP launched a decade ago next month.

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