Articles about Apple

Sarah Perez makes the point before I could (oh lazy me): "Apple announces too many iPads". That's the most sensible take on tablets launched last week, and over the weekend copycat stories started posting. Strange thing, there's nothing new about iPad configuration complexity. The number of base SKUs, while way too many, increases by just two.

I first harped on Apple's "too many problem", following iPad mini's introduction two years ago, observing: "It's a crowded lineup, with overlapping features and prices not seen from Apple since the early- to mid-1990s". Crowded is understatement. The mini jacked up the number of basic configurations from eight to 14. However, when looking at all available SKUs, including two colors and carrier-specific models, the number jumped to 54.

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This week, Apple unveiled a number of new and updated products. The latest additions to the iPad range were the crowd pleasers, while the iMac with Retina 5K Display was something of a headline-grabber. Yosemite was expected, but the Mac mini refresh came slightly out of the blue.

For anyone looking for a cheap way to get their hands on a Mac, it's a great starting point -- prices start at just $499. But you'd better make sure you select a model with enough RAM when you place your order -- Apple has taken steps that mean it is impossible for buyers to install more memory.

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So yesterday Apple announced the latest iteration of its hugely popular iPad. I own a fourth gen model, and as someone who likes to be on the cutting edge, I was all set to snap up the new device. Except, what I saw didn’t excite me or give me a killer reason to drop $600+.

Tablet sales are slowing, and a large chunk of the reason for that can be laid squarely at Apple’s door. While the iPad Air 2 will appeal to first time buyers, businesses, or people looking to upgrade from inferior tablets, it just doesn’t offer enough to get existing iPad owners like me to upgrade. But it’s thinner! It’s lighter! So what? I’m not a frail old lady, or cursed with a muscle wasting disease. My iPad 4 is hardly a major weight, and to be honest, I like my devices to have a bit of heft to them anyway.

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Today is a big day for both Apple and Samsung, as the two are launching their latest flagships in three of the largest smartphone markets: iPhone 6 and iPhone 6 Plus officially hit China, and Galaxy Note 4 arrives in US and UK. It's a "finally" moment in both cases, as the handsets were announced more than a month ago.

For Apple, having its new iPhones officially available for sale in China, the largest smartphone market, is a huge opportunity to boost sales in what could very well be its best quarter of the year. The pair had to launch later in China this year, due to regulatory hurdles. Among other things, the local government has forced Apple to beef up the security of iOS 8 to give the new iPhones its nod of approval.

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Apple has released the much-anticipated iPad Air 2, updating its beloved iPad Air with an all-new look and beefed-up specs. But how does the iPad Air 2 compare to Google's just-released Nexus 9 tablet?

Let's break down the specs and take a look.

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Apple has released the much-anticipated iPad Air 2, updating its beloved iPad Air with an all-new look and beefed-up specs.

But how does the iPad Air 2 compare against its insanely successful predecessor, the iPad Air? Let's break down the specs and take a look.

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Apple's OS X is a great operating system, but guess what? So is Windows. Yes, each are great in different ways, and it is OK to like both. Even if you prefer one over the other, it is silly to make fun of someone else's choice. In other words, don't be a fan-boy or bully.

Today is not about Windows however, as it is Apple's day to shine. The fruit-logo company has seen much success with OS X over the years; yes, success. Even though the operating system holds a very small percentage of the desktop market, it has impacted our overall culture and is instantly recognizable. Today however, Apple releases version 10.10 of OS X, dubbed Yosemite and it is quite possibly the most radical change to the Mac operating system. You see, much like iOS7, OS X is getting a "flat" overhaul.

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When I worked at CompUSA, we had a dedicated Apple section filled with beautiful computers. I regularly sold Macs, but with nowhere near the frequency of the Windows-based computers. This was because Apple's machines were far more expensive than their Windows counterparts. This was reflected in the type of person that purchased a Mac -- they had money. As a commission-based salesman, this was awesome, as they never got rejected when applying for a store credit card or got denied when paying at the register.

Sadly, even though I sold Macs, I could not afford one. This was fine, as I was a Windows fan anyway, but still, it hurts to be a salesperson or factory worker that produces a product that is out of reach. This changed in 2005, however, with one magical product -- the Mac mini. It was impossibly small, super cute and best of all, affordable. When my mom needed a computer, I quickly talked her into the mini, as I was tired of fixing her Windows machine. Today, after what feels like an eternity, Apple finally refreshes the Mac mini line with Haswell processors and OS X Yosemite, while also bringing the starting price down to a mouth-watering $499.

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In addition to the expected iPad Air 2 and iPad mini 3, Apple today announced the latest update to the iMac range. The iMac with Retina 5K display's killer feature is the screen which packs a breath-taking 14.7 million pixels into its 27 inches. With a resolution of 5120 x 2880, the new iMac has two thirds more pixels than a 4K display, and four times the number of pixels found on a regular 27 inch iMac. Despite the colossal number of pixels involved, Apple has switch to ultra-efficient LEDs to keep power consumption, and heat production, down.

The system comes with AMD Radeon R9 M290X graphics as standard, but this can be upgraded to AMD Radeon R9 M295X graphics. This is backed up by 8GB of RAM and a 1TB Fusion Drive, and there is the option of upgrading various components if you're happy to part with a little extra cash.

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As is the case with all Apple announcements these days, rumors, speculation and leaks were rife ahead of the official iPad event, and pretty much all of what we were expecting to be revealed today, was revealed.

We expected Apple to refresh its iPad Air and iPad mini tablets, and that’s what we got in the shape of the iPad Air 2, and the iPad mini 3.

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Apple always streams its major events live, but restricts them to existing users of Apple products.

If you want to watch today’s launch of the Apple iPad Air 2 and iPad mini 3, you need to be viewing on Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second or third-generation Apple TV with software version 6.2 or later. However, there is a way around this.

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Remember those predictions about tablets taking over the world and putting good-old PCs out to pasture? Well, scratch that, as it is not happening, at least not in the foreseeable future. Sales are slowing this year, dramatically. The slate market is estimated to only grow by 11 percent, year-over-year, in 2014, falling short of the 55 percent increase that was registered in 2013. So why is this happening?

Well, if you ask Kantar Worldpanel ComTech, it is because "tablets are not smartphones". Giving the US market as example, Kantar Worldpanel ComTech highlights the fundamental differences between the two categories, pointing to long replacement cycles, impersonal nature, resilience and low perceived value of tablets as the main reasons for the sales slowdown.

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It's not a watch. It's not a watch. It's not a watch. Despite appearances to contrary (it tells the time and is worn on the wrist for starters...), Black Eyed Peas' singer and tech fiend will.i.am is keen to assure us that his new wristband is most definitely not a watch. Unveiling the wearable, the smart cuff, the wristband -- call it what you will, as long as it's not a watch -- at Dreamforce in San Francisco, he showed off the fact that the Puls (pronounced Pulse, not Pulls) can be used to make calls without the need to be paired with a mobile phone.

It's a device that has been teased for quite some time now. Will.i.am has been seen on many occasions with the band on his wrist, but had resisted giving away too many details. Now we know it is a curved screen device complete with its own SIM card, 16GB of memory and 1GB of RAM, and a Siri/Cortana-bating voice recognition system called Aneeda (I need a...).

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Google (with a lot of help from Motorola) has released the much-anticipated Nexus 6, updating its beloved Nexus 5 with an all-new look and beefed-up specs. But how does the Nexus 6 compare to other smartphones on the market?

More specifically, how does it fare against Apple's iPhone 6 Plus? Let's break down the specs and take a look.

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From serving up free meals to providing on-site massages, companies are always looking for innovative ways to recruit and keep talented staff. But is paying for women to freeze their eggs a step too far?

Facebook and Apple, it was revealed this week, will help their female employees in the US pay for the cost of freezing and storing their eggs.

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