Articles about Apple

It's not a watch. It's not a watch. It's not a watch. Despite appearances to contrary (it tells the time and is worn on the wrist for starters...), Black Eyed Peas' singer and tech fiend will.i.am is keen to assure us that his new wristband is most definitely not a watch. Unveiling the wearable, the smart cuff, the wristband -- call it what you will, as long as it's not a watch -- at Dreamforce in San Francisco, he showed off the fact that the Puls (pronounced Pulse, not Pulls) can be used to make calls without the need to be paired with a mobile phone.

It's a device that has been teased for quite some time now. Will.i.am has been seen on many occasions with the band on his wrist, but had resisted giving away too many details. Now we know it is a curved screen device complete with its own SIM card, 16GB of memory and 1GB of RAM, and a Siri/Cortana-bating voice recognition system called Aneeda (I need a...).

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Google (with a lot of help from Motorola) has released the much-anticipated Nexus 6, updating its beloved Nexus 5 with an all-new look and beefed-up specs. But how does the Nexus 6 compare to other smartphones on the market?

More specifically, how does it fare against Apple's iPhone 6 Plus? Let's break down the specs and take a look.

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From serving up free meals to providing on-site massages, companies are always looking for innovative ways to recruit and keep talented staff. But is paying for women to freeze their eggs a step too far?

Facebook and Apple, it was revealed this week, will help their female employees in the US pay for the cost of freezing and storing their eggs.

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The Irish government is phasing out the so-called 'Double Irish' finance scheme that currently enables companies such as Google and Apple to slash millions (or even billions) of dollars from their tax bills. The scheme works by companies, regardless of where they may be operating in the world, collecting their profits through an Irish office (where tax is already low), and then funneling the money through a subsidiary company located in another tax haven by means of royalty payments.

Companies, like individuals, are understandably keen to keep their tax bills down as much as possible, and will jump through lots of hoops to reduce the amount of tax they have to pay. Offshore bank accounts, subsidiary companies and the like might sound like the makings of something illegal -- which it can be -- but it's a legitimate way to reduce costs. But the fact that something is legitimate doesn't mean that it's popular. At least it's not something that is popular with governments.

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Over the years, Apple has become well known for its tight control of the message in new product launches. Increasingly, one word or concept has become a signature that is carefully woven throughout the keynote, press and marketing material.

Here is a look at some of the language used for each iPhone launch since 2007 and how we can learn from what Apple is really good at; controlling the message.

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Most people who own expensive smartphones have the latest Apple iPhone, Samsung Galaxy S or Galaxy Note device, which, at launch, costs at least $650 off-contract. Even though they are unattainable to the average buyer, tens of millions of consumers can still afford to get them. And that creates a problem for the elitist one percenters of the world, who are faced with an unusual dilemma: own a smartphone that even their chauffeurs may afford or turn to a proper luxury device.

For those who can pay €12,500 for a smartphone and just so happen to be Bentley owners or enthusiasts, renowned luxury smartphone manufacturer Vertu has unveiled Vertu for Bentley. It is the first device to come out of the new five-year partnership with the high-end British car maker. Luckily, for that much money, it certainly is special.

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Here it is, then, the iPhone 6 Plus. Apple's biggest handset to date, and a competitor for all those phablets that some people swear are the perfect device for them. It's big, it's bold, it's beautifully made. Does it do enough to justify its exorbitant price? My review sample came from Three in the UK, from whom you can get the iPhone 6 Plus in any of its three colors -- gold, silver or gray -- in its 16GB variant starting from £44 a month. At that price there's a £99 up-front price for the handset.

Other operators also sell it, of course, and if you want to go SIM free you are looking at £619/$749 for the 16GB version, £699/$849 for the 64GB and £789/$949 for the 128GB. That's a lot of money, and there are plenty of other large-screened handsets that will cost you much less.

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Apple is boasting that it is conducting its fastest ever rollout of a smartphone, with the iPhone 6 and 6 Plus set to arrive in 36 more countries during October.

That will mean the devices are available in a total of 69 countries come the end of October -- though consumers are still having a tough time getting hold of the phablet version, with the maximum three to four week wait listed at Apple's UK online store currently.

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Apple may still be the number one brand in the world, but it's no longer head, shoulders and torso above the competition.

The likes of HTC and Sony have caught up with (and arguably surpassed) the firm in the smartphone market, while Lenovo and Microsoft are absolutely hounding the iPad and MacBook with their terrific Yoga and Surface products.

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Continuing its run at the top of the charts, Apple is revealed as the most valuable brand in the world. With a massive 21 percent increase over the last 12 months, Apple is now valued at just under $119 billion -- almost double that of Microsoft which finds itself in fifth place with a value of just over $61 billion.

The top 100 rankings have been published by Interbrand, and a number of familiar names from the world of tech are to be found in the top 20. Google's value jumped by 15 percent from last year to $107 billion, and the search giant remains in second position.

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The PC market is not what it once used to be. Both shipments and sales are in the proverbial toilet. Old devices are still adequate years down the road, and more than capable of running newer versions of Windows, if users wish to upgrade -- many don't. Other types of devices, like tablets, can do the basic tasks just as well, if not better than the PC, and, for many in emerging markets, smartphones are what they buy these days to connect them to the Internet.

There are other changes afoot as well. Thanks to the increasing popularity of its Macs, Apple, once known as a niche vendor with a limited appeal, now ranks as the fifth-largest PC maker worldwide, according to a new report from research firm IDC. How did it get here? Well, blame the lower prices, among other things.

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Apple is now the most-phished brand according to the latest report from the Anti-Phishing Work Group (APWG).

Based on data from the first half of 2014, 17.7 percent of all phishing attacks were aimed at the Cupertino-based firm, with PayPal in second and Chinese shopping site Taobao claiming third place.

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Apple has had more than its fair share of problems with the new iPhones (and its fresh operating system, iOS 8) but it seems that one "gate" type scandal isn't enough for Cupertino this time around.

Following "bendgate" -- the allegation that the iPhone 6 can be bent too easily by, for example, sitting down for long periods while it's in a tight pocket -- we now have "hairgate".

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The world's largest smartphone manufacturer is troubled. Overnight, Samsung warned that its third-quarter operating profit could fall as much as 61.8 percent because of weakness in its largest division, mobile, from which phones account for about 60 percent of company profits. Smartphone shipments are up slightly, but the money they generate is down substantially.

For Google, the news is a mixed blessing. In April 2012, I warned that "Google has lost control of Android" -- Samsung's dominance with customized versions of the mobile operating system being major reason. Big G effectively responded by separating core apps and services from Android, spreading them out across versions, and better unifying the user experience. Still, Samsung's TouchWiz UI is the main way tens of millions of people experience Android every day. The South Korean company's problems could eventually be good for Google, but will they benefit Android or pull it down?

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Whenever I am going out for a day trip, like walking through Manhattan, the inevitable usually happens -- my smartphone battery dies. This seems to be quite the common problem, as Starbucks and similar places are overrun with people desperate for electricity. Yes, I can carry a USB energy bank for charging, but it is bulky and not ideal. Quite frankly, you may get weird looks with a giant bulge in your front pocket -- it is more of a backpack accessory.

What is really cool, however, is protective cases that double as a battery extenders. Sure, they can add bulk, but that is to be expected. Today, Logitech announces the Logitech protection [+] power case, designed for the Apple iPhone 5, iPhone 5s and Samsung Galaxy S5.

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