Articles about ebook

Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why?

In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. Account-Based Marketing (ABM) has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.

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Microsoft Word, or MS Word, is a word processor developed by Microsoft. Although Word is one of the office productivity applications included in the Microsoft Office suite, it can also be purchased as a standalone product.

MS Word enables you to create, edit, and save professional documents, among other helpful features. Anyone who wants to get better at working with Word will be able to put their MS Word knowledge to use with this practical guide.

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Privacy, Regulations, and Cybersecurity: The Essential Business Guide is your guide to understanding what "privacy" really means in a corporate environment: how privacy is different from cybersecurity, why privacy is essential for your business, and how to build privacy protections into your overall cybersecurity plan.

First, author Chris Moschovitis walks you through our evolving definitions of privacy, from the ancient world all the way to the General Law on Data Protection (GDPR).  He then explains -- in friendly, accessible language -- how to orient your preexisting cybersecurity program toward privacy, and how to make sure your systems are compliant with current regulations.

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DevOps is a set of best practices enabling operations and development teams to work together to produce higher-quality work and, among other things, quicker releases.

DevOps Adoption Strategies: Principles, Processes, Tools, and Trends will help you to understand the fundamentals needed to get started with DevOps, and prepare you to start deploying technical tools confidently.

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Have you ever noticed that individuals of brilliance often fall short of their true potential? Great ideas, concepts and initiatives seldom break through the sea of business mediocrity. As a senior international leader with over 30 years corporate experience, Hamish Thomson has discovered that true transformation and breakthrough comes from personal insight -- derived not from intellect or technical mastery, but from experience and observation of real-life occurrences.

It’s Not Always Right to Be Right offers unique business and leadership insights, teachable models, and practical advice on what one needs to do differently to achieve desired results.

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Powerful and flexible, Python is one of the most popular programming languages in the world. It's got all the right stuff for the software driving the cutting-edge of the development world -- machine learning, robotics, artificial intelligence, data science, etc. The good news is that it’s also pretty straightforward to learn, with a simplified syntax, natural-language flow, and an amazingly supportive user community.

The latest edition of Python All-in-One For Dummies gives you an inside look at the exciting possibilities offered in the Python world and provides a springboard to launch yourself into wherever you want your coding career to take you.

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We hear it all the time -- "The Uber of this...", "The Salesforce of that...", "It's like Instagram, but for…"

There is no such thing as an original idea anymore -- right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories.

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Learn how you can tackle everyday leadership challenges regardless of your title, position, or authority with this insightful resource

A book about leadership for people who are not in formal or hierarchical leadership positions, Everyday People, Extraordinary Leadership provides readers with a comprehensive and practical approach to addressing leadership challenges, no matter the setting or circumstance.

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Linux is the world's most popular open source operating system. Linux System Programming Techniques will enable you to extend the Linux OS with your own system programs and communicate with other programs on the system.

The book begins by exploring the Linux filesystem, its basic commands, built-in manual pages, the GNU compiler collection (GCC), and Linux system calls. You'll then discover how to handle errors in your programs and will learn to catch errors and print relevant information about them.

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In Get Hired Now!, ZipRecruiter founder and CEO Ian Siegel tells you exactly how to find a new job fast. With an insider's view of how over a million employers really make hires, Ian pulls insights from the data to give you step-by-step instructions for writing a resume that works, finding the right jobs to apply to, acing a job interview, and negotiating a job offer.

Relevant for every stage of your career and for every industry, Get Hired Now! is a one-stop resource for job seekers looking to level up, stand out, and land the job.

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Information security and risk management best practices enable professionals to plan, implement, measure, and test their organization's systems and ensure that they're adequately protected against threats.

This book starts by helping you to understand the core principles of information security, why risk management is important, and how you can drive information security governance. You'll then explore methods for implementing security controls to achieve the organization's information security goals.

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The world needs more storytellers. Innovation and creativity are the defining words of this collective moment.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling.

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At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why -- as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. 

Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organization that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect -- and can tie hearts and minds to you for a lifetime -- comes from inside: our values, character, loyalty, and integrity.  

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Penetration testing enables you to evaluate the security or strength of a computer system, network, or web application that an attacker can exploit.

With Python Ethical Hacking from Scratch, you'll understand why Python is one of the fastest-growing programming languages for penetration testing. You'll find out how to harness the power of Python and pentesting to enhance your system security.

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Do you want to make your Microsoft 365 account a productivity behemoth? Do you want to squeeze every last bit of awesome from Word, Excel, and PowerPoint and learn a little more about Outlook, too? Microsoft 365 Portable Genius has you covered.

A seasoned tech expert and trainer, author Lisa A. Bucki shows you how to build Word documents, Excel workbooks, and PowerPoint presentations the right way, as well as how to use high-impact design techniques to make your documents pop.

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