Meta expands its advertising options across its social platforms, including video ads on Threads
For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention.
The company has announced it is testing video ads on Threads as it explores expanding its portfolio of ad formats. There are also new ad options for creators and brands on Facebook and Instagram, as well as the slightly unusual sounding “trending ads” feature.
Meta is taking steps to reduce ‘spammy content on Facebook’ by hitting those responsible in the wallet
Facebook is so far removed from the platform it first started as, it is hardly the same product. Many users would say it is not even the same platform it was a couple of years ago, and one of the biggest changes -- and irritants -- is the sheer volume of worthless content.
By this, we mean spam-like rubbish rather than stuff you’re just not interested in, and Meta has announced that it is finally taking action that it hopes will effectively reduce and discourage “spammy content”.
Meta finally updates Messenger to allow sharing larger files
Despite the popularity of WhatsApp and other messaging apps, Meta’s Messenger (or Facebook Messenger) maintains an incredibly healthy userbase. Millions of people continue to use this stalwart of social messaging even though it has various limitations when compared to its rivals.
But Meta has just addressed an issue that has irked users for a long time: the size of file attachments. For far too long, a file size limit of 10MB has been in place -- a limit that is way out of line with modern file sizes (although it was higher for some users). Now it has been increased.
Meta brings teen accounts to Facebook and Messenger, and bolsters Instagram restrictions
Teen use of social media platforms is something that is concerning for many parents and has become the subject of political and legal debates. Having introduced Instagram Teen Accounts, last year, Meta has now done the same for both Facebook and Messenger.
Just as with Instagram, Teen Accounts on the social and messaging platforms have built-in protections and restrictions. At the same time, the company is also introducing additional controls and restrictions for teenage users on Instagram.
Meta has officially stopped using third-party fact checkers, relying instead on Community Notes
Back at the beginning of the year, Meta announced that third-party fact checking would become a thing of the past on its platforms. The company revealed plans to go down a similar route to X and use Community Notes to allows for crowd-sourced fact-checking instead.
After a short period of testing -- less than a month, in fact -- Community Notes are now starting to appear on Facebook, Instagram and Threads. Meta has also confirmed that, with immediate effect, there will be no new fact check labels on content in many parts of the world.
Facebook is ditching its recommendation algorithm with a huge Friends tab update
Life online, particularly on social media platforms, is driven by algorithms that make constant recommendations to users in an attempt to keep them engaged for longer. While algorithms have their place, there has been a massive backlash against their incessant use on the likes of Facebook, partly because they gobble up personal data, but also because the recommendations are often rubbish.
This is something that apparently even Facebook is aware of. The social media giant has just announced that it is going back to its roots with a massive update to the Friends tab. Here, users are promised that they will be shown only content from their friends and no recommended content at all.
Meta announces that Facebook Live videos will no longer be saved forever
Meta has made a surprise announcement about Facebook Live video. The company has updated its video storage policy, and this means that live streams will no longer be stored indefinitely.
This is a significant change from the social media giant. Meta says that it is aligning its storage policies with industry standards, and the impact will be noticed by many. Videos that were once stored forever will now be automatically deleted after just 30 days -- so you need to act now.
Meta will continue to use fact checkers -- for now, at least, and only outside of the US
When Mark Zuckerberg announced recently that Meta was ditching fact checking on Facebook and Instagram in favor of X-style community notes, the response was very mixed. While hardly a clean line between the two camps, those with conservative political leanings tended to see this as a good thing, while those of a more liberal bent voiced concerns about the potential for misinformation.
The recent announcement about moving away from fact checking was widely seen as Zuckerberg trying to curry favor with Donald Trump, now installed as the 47th president of the USA. Now a new pronouncement from the company makes it hard to shake the notion that stepping away from fact checking was a politically motivated move.
Australia passes social media ban for under 16s
After a period of intense public and political debate, Australia has approved laws that will ban anyone under the age of 16 from using social media.
While the laws were passed yesterday, it may well be a year until they come into effect -- and they will be the strictest in the world. Once in force, tech companies such as Meta could be hit with fines of up to AUS$50 million (US $32.5 million) for failing to comply.
All social media platforms can learn from Instagram’s option to reset content recommendations
A huge proportion of what you encounter on social media platforms is selected by algorithms (this should be news to very few people), and algorithms are problematic.
The content that is pushed to you is supposed to be based on your past interactions, the people you are connected to, the things you like, and so on, but it is easily polluted and corrupted. And this is why Instagram’s current test that gives users a way to reset their recommendations and start afresh is so welcome.
WhatsApp now offers voice message transcripts
There are times when it makes sense to type a message in WhatsApp, and others when it is better to send a voice message. As the recipient of a voice message, it may not be convenient or possible to listen straight way.
Now WhatsApp has finally added the solutions users have been asking for -- transcripts. This long-awaited feature provides a text version of an audio message so you can read it instead of listening to it.
Meta bans RT and other Russian state media from Facebook and Instagram
Citing "foreign interference activity", Meta has introduced a global ban on Russian state media outlets on its social media platforms. The move is fueled in part by concern about attempts by Russia to influence the 2024 US presidential election.
The ban, which is coming into force over the next few days, means that the likes of RT (formerly Russia Today) and Rossiya Segodnya will no longer have access to Facebook, Instagram, WhatsApp and Threads.
Meta is training its AI using an entire nation’s data… with no opt-out
The question of how to train and improve AI tools is one that triggers fierce debate, and this is something that has come into sharp focus as It becomes clear just how Meta is teaching its own artificial intelligence.
The social media giant is -- perhaps unsurprisingly to many -- using data scrapped from Facebook and Instagram posts, but only in Australia. Why Australia? Unlike Europe where General Data Protection Regulation (GDPR) necessitated Meta to give users a way to opt out of having their data used in this way, Australia has not been afforded this same opportunity. What does this mean?
Meta reveals more details of WhatsApp and Messenger's interoperability with third-party messaging services that's coming to Europe soon
There are many frustrations to complain about in relation to messaging apps, but one of the biggest has to be the fact that the vast majority of platforms do not talk to each other. Facebook Messenger can only be used to talk to other Facebook Messenger users, WhatsApp can only be used to communicate with other WhatsApp users, and so on. But this is about to change.
At least it will change for people in Europe. In response to the Digital Markets Act (DMA), Meta is working towards making it possible for WhatsApp and Messenger users to enjoy cross-platform interoperability by enabling third-party chats. This has been in the pipeline for a while, but the changes are now imminent and more details of how it will all work have been revealed.
Meta adds HD photo support, 100MB files and collaborative shared photo albums to Messenger
Meta has announced a quartet of new features for Messenger all aimed at improving the file sharing experience. Kicking things off is the ability to send high-definition photos to ensure that quality is retained.
This is a change that will please many users, but the other additions are arguably more interesting. There is not only support for the sending of significantly larger files than has been possible thus far, but also a new shared album feature that enables chat participants to collaborate on a photo album. There is also the new option to add people to your Messenger contacts using QR codes.
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