Meta is changing Facebook’s algorithms to improve the surfacing of Reels
Meta has announced an update to Facebook algorithms which may achieve something quite rare – actually surfacing content that people genuinely want to see. The change affects Reels specifically, and users are being given far greater control over what they see in their feeds.
As well as making it easier to indicate a preference for a particular type of video – or, indeed, express a dislike for others – the update makes it possible to prioritize displaying new content. This is not the end of the story; there are also new “friend bubbles” which Meta hopes will encourage users to engage in conversations about content on the platform.
Get ready to see more targeted ads on Facebook
Advertising is how Meta makes money, hence Facebook users being bombarded with ads and “recommended content”. Starting today you may receive a notification that things are about to change. Unsurprisingly, they are not changing for the better.
Meta says that it is going to “start personalizing content and ad recommendations on our platforms based on people’s interactions with our generative AI features”. What does this mean? Targeted ads, essentially.
Meta could be forced to make massive changes to timelines in its social media apps
A ruling by a Dutch court could ultimately force Meta to make sweeping changes to timeline appearance in the likes of Facebook and Instagram. While it is possible to switch form an algorithm-controlled timeline to a chronological one, the court says that this should be made more accessible.
What could this mean? Right now, it is difficult to say for sure, but it could be the case that – in some jurisdictions, at least – Meta could be required to make a chronological timeline the default.
Meta reminds the world about Facebook Dating by launching new features
Facebook is primarily about staying in touch with people, but Facebook Dating is about starting relationships. It seems unlikely that Facebook is the first place people think of when it comes to finding partners, and Meta has just decided to add new features to Facebook Dating and use it as a reason to remind the world of its existence.
Despite the rather older demographic that Facebook generally attracts, Meta says that “hundreds of thousands of young adults in the US and Canada create Facebook Dating profiles every month”. It is for these people that a dating assistant and Meet Cute feature are being added.
Facebook Pokes are back – and your guess is as good as ours
Anyone who was a Facebook user in the early days of the social platform (at least when it was a global platform, not just one limited to students) will remember Facebook Pokes. Poking someone on Facebook (oh, do grow up!) was a wordless – slightly creepy – way of interacting with another person.
A Soke did not really serve any purpose beyond reminding someone of your existence in a somewhat passive-aggressive way. Having experimented with reviving the Poke, Facebook is having another go at making the idea relevant in 2025. This is more than just the return of the Poke; this is the Poke on steroids.
Researchers uncover fake Netflix recruiter scheme targeting Facebook accounts
Cybersecurity researchers at Malwarebytes say they have uncovered a phishing campaign in which scammers pose as Netflix recruiters to target jobseekers, particularly marketing professionals.
The goal is to trick victims into handing over their Facebook credentials, potentially compromising both personal and business accounts.
Facebook introduces the biggest change to text posts in years
Facebook posts take many forms – images, videos, links, reels, and text. The company has tweaked and added to the posting options over the years and has now just announced a neat new option for text-based posts.
Just as is possible on other social media platforms, Facebook users are being given the chance to embellish their text posts with background music. Working in a similar way to adding background music toa video post, there is a limit library of tracks to choose from.
16 Billion Passwords Exposed: Major Leak Hits Apple, Facebook and Google Users
The largest password leaks are now recorded. 16 billion login credentials, including usernames and passwords, have been exposed online. The leak impacts Apple, Facebook, Google accounts, and some other platforms that people use daily.
The breach, uncovered by researchers at Cybernews, is believed to be the work of multiple infostealer malware groups operating globally. Their investigation, ongoing since early this year, identified 30 separate datasets, each containing millions of stolen records. Many of these datasets were previously unknown, adding to the severity of this discovery.
X uses ‘robustness update’ to improve its flawed Community Notes system
Under a great deal of political pressure to do so, many social media platforms have opted to move away from using fact checking services. X and Facebook are among those to have adopted a “community notes” system that relies on crowd sourcing rather than third party companies.
Such systems have faced criticism because of the potential for manipulation, but these risks have been downplayed by social media firms. But now X has decided to take steps to improve its own Community Notes system to help detect suspicious activity that could be indicative of manipulation attempts.
Social media platforms are not safe places for queer users according to GLAAD’s latest Social Media Safety Index
GLAAD has published the 2025 edition of its Social Media Safety Index, and it shows that the six biggest social media platforms are doing nowhere near enough to keep LGBTQIA+ users safe.
The report looks at the policies and protections of TikTok, Facebook, Instagram, Threads, YouTube, and X, ranking them with a score out of 100. X comes in last place with a score of just 30, and with the highest score being a mere 56 out of 100, it’s clear there is a lot of work to do.
Meta expands its advertising options across its social platforms, including video ads on Threads
For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention.
The company has announced it is testing video ads on Threads as it explores expanding its portfolio of ad formats. There are also new ad options for creators and brands on Facebook and Instagram, as well as the slightly unusual sounding “trending ads” feature.
Meta is taking steps to reduce ‘spammy content on Facebook’ by hitting those responsible in the wallet
Facebook is so far removed from the platform it first started as, it is hardly the same product. Many users would say it is not even the same platform it was a couple of years ago, and one of the biggest changes -- and irritants -- is the sheer volume of worthless content.
By this, we mean spam-like rubbish rather than stuff you’re just not interested in, and Meta has announced that it is finally taking action that it hopes will effectively reduce and discourage “spammy content”.
Meta finally updates Messenger to allow sharing larger files
Despite the popularity of WhatsApp and other messaging apps, Meta’s Messenger (or Facebook Messenger) maintains an incredibly healthy userbase. Millions of people continue to use this stalwart of social messaging even though it has various limitations when compared to its rivals.
But Meta has just addressed an issue that has irked users for a long time: the size of file attachments. For far too long, a file size limit of 10MB has been in place -- a limit that is way out of line with modern file sizes (although it was higher for some users). Now it has been increased.
Meta brings teen accounts to Facebook and Messenger, and bolsters Instagram restrictions
Teen use of social media platforms is something that is concerning for many parents and has become the subject of political and legal debates. Having introduced Instagram Teen Accounts, last year, Meta has now done the same for both Facebook and Messenger.
Just as with Instagram, Teen Accounts on the social and messaging platforms have built-in protections and restrictions. At the same time, the company is also introducing additional controls and restrictions for teenage users on Instagram.
Meta has officially stopped using third-party fact checkers, relying instead on Community Notes
Back at the beginning of the year, Meta announced that third-party fact checking would become a thing of the past on its platforms. The company revealed plans to go down a similar route to X and use Community Notes to allows for crowd-sourced fact-checking instead.
After a short period of testing -- less than a month, in fact -- Community Notes are now starting to appear on Facebook, Instagram and Threads. Meta has also confirmed that, with immediate effect, there will be no new fact check labels on content in many parts of the world.
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