The trend for tech companies in the past few days has been to, well, release lists of trends for the past year. Today Facebook joins Google, Twitter, Yahoo and others in releasing its list of the most talked about stories of 2012. Let's face it though, these lists rarely vary no matter if it's a search engine or a social media website. What people search for most tends to also be what they are talking about the most.

Still, Facebook is one of the biggest influencers on the web right now. Consequently the data the company releases carries some weight.

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Thanksgiving is now over for those of us in the United States and Black Friday is well under way. While we won't know retail sales figures for the number one shopping day of the year for a few days, we do now have a staggering figure from the holiday itself. Thanksgiving was a big day for photo-sharing service Instagram. In fact, it was the single biggest day in the service's history.

Instagram, which became popular with iPhone users and then expanded to Android before being purchased by Facebook, has grown steadily, but the recent holiday provided a huge boost to the service and I am proud to say that my daughter and I were both contributors to this monumental moment (my humble contribution to the record is posted above).

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We already know that Facebook is a pretty popular social network and Windows 8, if Steve Ballmer is to be believed, appears to be off to a good start, but what if you combined that cool new Start screen with the Facebook timeline? Then you would get the new Cover Creator just released by Microsoft.

The company posted the new app today accompanied by a very brief description -- "It’s a new Facebook app from the Windows team that connects to your social stream to create a new Cover Photo. It’s fast and easy and has a degree of customization so you can pick and choose which photos and apps appear in certain tiles."

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Microsoft publicly unveiled Windows Phone 8 yesterday. We know that. But it does not happen everyday for the company's CEO, Steve Ballmer, to star in an ad presenting the company's latest smartphone operating system.

Titled "Meet Steve. See his Windows Phone," the video ad takes the man behind one of the most important companies in tech through various Windows Phone 8 features. There is an emphasis on social networking towards the beginning, as is shown by Facebook tiles. It has to be noted that the latter can be integrated in one's Outlook account, which is a neat feature further presented through a continuously updating Messaging live tile. The Mail app also displays similar behavior when Ballmer mentions "So, so, so much advice." Then there's Bill Gates making a short appearance.

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Like Microsoft in the late late 1990s and early 2000s, antitrust scrutiny confronts Google on two continents. Among the core issues emerging from the preliminary investigations: privacy. Your data, who has access to it, how clear are the search giant's privacy policies and how carefully does the company adhere to them. But Google is by no means the only concern. Facebook is renown for making user interface and feature changes that can suddenly and unexpectedly expose personal data, and there are problems past about third-party applications accessing what they shouldn't.

As more established tech companies offer more services in the cloud, increasingly there is lingering question: Whom do you trust with your personal data? Last month, Apple expanded cloud services with iOS 6 and iPad mini and the fourth-generation 9.7-inch model go on sale November 2, supporting them. On Friday, Microsoft launched Windows 8 and Surface and does same with Windows Phone on October 29. To get the most from these products, users must have a Microsoft account, like Apple and Google require for their cloud services. Meanwhile, Office 365 extends online sync, storage and collaboration features.

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Popular cloud service Dropbox has a new ace up its sleeve -- file sharing in Facebook Groups.

Dropbox integration within Facebook Groups is addressed to users of both services that seek to distribute and share cloud-stored information with other group members, with the added benefit of having the shared files updated if they are edited on Dropbox. It's an interesting feature which might be of great interest to Facebook users wanting an easy way of sharing pictures, videos or documents uploaded to Dropbox.

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Call it life imitating art. One of my favorite pastimes is watching technology trends catch up with popular science fiction. Whether it's smartphones and tablets presaging Star Trek's ubiquitous communicators and PADDs or iRobots and Roombas hinting at our Star Wars maintenance droid-enabled future, I enjoy connecting the dots between various technology developments to see how they point the way towards a sci-fi inspired future.

Take this week, for example. Three seemingly unrelated stories -- Microsoft patenting "life streaming", Facebook tweaking the performance of its iOS app and the announcement of a Nokia-led alliance to promote more accurate indoor location services -- may together lay the foundation for myriad fantastical future applications.

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A new tech startup that produces facial recognition camera systems tied to Facebook tagged photos, plans to offer the technology to more traditional physical stores so they could offer you appropriate deals as you enter their business. That’s great for stores that want to have more targeted information about you, based on a bit of your history and likes. But what about privacy, what are the implications?

For now, you are not included in this scheme unless you opt in via Facebook to a third party service. The service would then present tailored deals to your mobile device when you enter an establishment using the technology (currently being tested in Tennessee). Facedeals, the provider, says this simply bolsters and leverages check-ins so that local businesses have more personal information, and by knowing and targeting the products they offer you based on your likes and preferences they can seem more relevant, like discounted or free drinks for using the service at a bar & grill.

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Long-running photography management site Photobucket on Thursday unveiled the beta version of its redesigned user experience, which gives the service more competitive footing against the Web's dominant --some would even say default-- photo-sharing site, Facebook.

How could it possibly compete with Facebook? Well, that's the thing. Photobucket obviously understands that it would be silly to even try to compete. So if you can't compete with Facebook, you hook your service into Facebook and add bonus features.

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Although online gambling is essentially illegal in most US states, in the UK it’s both very popular and well-regulated. Facebook has been in discussion with a number of UK-based operators about introducing real-money games to the social network since last summer, and the first of what will likely become a deluge of gambling apps has finally arrived on the site. The new game, from UK-based Gamesys, is called Bingo and Slots Friendzy and will allow British users aged 18 and over (and in possession of a credit card) to play for real cash prizes while chatting with friends. As is the case with most online gambling games in the UK, this one comes with a big cash incentive for new players. Deposit £10 to get £30 to wager.

Commenting on the launch, Facebook’s Head of EMEA Gaming Partnerships, Julien Codorniou, said, "People love playing new types of games with their friends on Facebook and real money gaming is a popular leisure activity in the UK. We’re delighted to be working with Gamesys to enable them to offer their games on Facebook so that people can enjoy playing more games with their friends."

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According to Google's recent earnings report, the Mountain View search company has $43 billion in cash reserves. I'm no business expert, but that number seems unreasonably high and I think Google should use some of that money. Some have said that Google has run out of ideas, so to alleviate the situation here are a few ideas:

Sprint Nextel Corporation, Cost: $13 Billion
Sprint isn't the smallest of the four main carriers in the U.S. but it would still be a great way for Google to get its foot in the door. Just imagine what Google could do with a carrier, Android phones could be subsidized into oblivion, phones would at last be updated, no more bloatware, full Google Voice integration, and if Google really wanted to do no evil then every phone they sold would be unlocked. There is also this to consider, Sprint carries the iPhone, so Google and Apple would be in an interesting situation, but Google could play this to their advantage, as they say “know thine enemy.”

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If you still have a MySpace you likely fit into one of three groups: You forgot to formally delete your account; you are trying to advertise your small-time band to a couple dozen hardcore leftover users; you log into MySpace right after you finish signing into AOL Desktop merely as a matter of old habit.

But I'm not interested in singling out those still using the service, as the droves of users who have dumped the website outright far outnumber the faithful by now. I'm outlining something I'd call the "MySpace Effect".

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Tucked away in Facebook’s company filings published this week, was an interesting snippet of information. Although the social network had 955 million Monthly Active Users (MAUs) as of June 30, 2012, an increase of 29 percent from this time last year, some 8.7 percent of that figure – around 83 million users - were identified by Facebook as likely to have come from fake sources.

The number of people actively using the service is calculated using internal company metrics based on the activity of user accounts, and Facebook has determined that roughly 4.8 percent of its MAUs may have originated from duplicate accounts, with a further 2.4 percent coming from user-misclassified accounts (that is personal profiles created instead of pages for businesses or "non-human entities," like pets), and 1.5 percent from undesirable accounts (those created by spammers, for example).

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Today, Microsoft unveiled the latest incarnation of its popular Hotmail service, and as well as a new look it’s been given a new name, although it’s one that everyone in the business world will be intimately familiar with -- Outlook.

This rebranding is a huge step for Microsoft and signals the death of Windows Live, which never really caught on in the way the company would have liked.

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One of the new features of Office 2010 (yep that’s 2010) was the Outlook Social Connector. This addon brought with it the ability to display social network information within Outlook itself. It took a little while for developers to get on board but last time I checked you could download "providers" to integrate Facebook, LinkedIn, Windows Live and Xing data.

Well, Office 2013 is now with us, and the social connector has been improved further. You no longer need to download a specific "provider" for Facebook or LinkedIn. Simply sign in with your existing credentials and Outlook 2013 will pull through the relevant data.

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