Articles about Facebook

Ahead of Facebook's Friday IPO, NPD released usage data for Android smartphones. Unsurprisingly, user reach is quite high. In looking over the data, I honed in on Google+, which makes a surprising showing for a social network not even a year old. But behind early adoption is a lesson for Google and Android developers about the app vs browser.

First, the data NPD highlights: Nearly 75 percent of Android users accessed Facebook, via app or browser, in March. But, separately for both, reach declined from February to March. However, the overall trend for the app is up. By comparison, Twitter: 23 percent web, 16 percent app. Google+ reach is 16 percent web, with the app swinging between 10 percent and 15 percent. For all three social networks, web reach exceeds the app.

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Today is Facebook Day, the day when the most-successful-social-network-so-far opened up to public investment and outshone all other American IPOs up to this point.

With shares initially priced at $38, Facebook (FB) opened at $42.99 on the Nasdaq at 11:30am EST on Friday. After a brief delay in trading on Friday, a reported 82 million shares (of 421.2 million) were traded in the first 30 seconds of availability, totaling $116 billion.

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Apple execs all follow the same party line: They don't talk about forthcoming products. But somebody often does, perhaps coordinated with public relations folks or even careful disclosure from someone on Apple's board. Whom isn't so much important as someone does. As I've observed for years, leaks' timings are fairly consistent -- either to lift the share price or steal some other company's thunderous announcement. I can't help but see both in several seemingly strategic leaks, starting with today's disclosure about iOS 6 features.

The Wall Street Journal reports that iCloud will get new photo- and video-sharing capabilities, which include comments and availability outside Photo Stream -- meaning people don't have to own a fruit-logo product to view them. Apple reportedly is extending photo capabilities, while adding video-sharing as feature set. Today's leak follows another -- this one from 9to5 Mac, claiming Apple will dump Google Maps for its own service in iOS 6. Both leaks communicate that Apple is serious about social cloud services and search, and I don't believe they're coincidentally timed, given Facebook's imminent IPO.

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In the three months ending on March 31, 2012, there were more than 300 million photos uploaded to Facebook every single day. Not only is it a staggering amount of content to organize, but it is also a huge stockpile of graphical data that can actually be put to use.

A new iPhone camera application was released on Thursday to take advantage of this mass of data.

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About 13 million Facebook users in the United States either do not use or do not know about the social network's privacy controls, sharing private information they would not have otherwise. This amounts to one out of every 10 users in the country.

Consumer Reports' study of what we are posting on Facebook should give pause to chronic oversharers. For example, 4.8 million posted publicly where they were going for a day, possibly tipping off a burglar to an empty house; 4.7 million liked a page on a specific health condition or treatment for a disease, which may pique the interest of a prying health insurer.

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Popular social network Facebook has partnered with security vendors Symantec, McAfee, Microsoft, Sophos, and Trend Micro in a program to simultaneously improve Facebook's security and broaden the availability of the antivirus software from each of the partners.

Since 2008, Facebook has kept a URL blacklist, and any time a Facebook user posts a link to one of the blacklisted URL, Facebook pops up an interstitial warning page before the browser actually connects off to the suspicious destination. Facebook's parters in this effort included McAfee, Google, Web of Trust, and Websense.

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Yesterday, Facebook announced that it acquired Instagram for $1 Billion. The company is less than two years old, has no revenue, and about a dozen employees. Remember, acquisitions are about what the acquirer can do with the company in the future, not some multiple of revenues or profits today. Why is Instagram worth $1 billion?

Facebook acquired Instagram for about $30 per user, or $1B. ($30/user X 33M users = $1 billion) Facebook is valued at about $100 per user or $80 billion ($100/user X 800M users = $80 billion). Other popular social apps are valued around $20 to $50 per user. The monetization models need to work out about the same to justify the valuations.

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Just days after making its big arrival on the Android platform, popular photo-filtering social network Instagram will be acquired by leading social network Facebook.

The acquisition will give San Francisco-based Instagram approximately $1 billion in cash and shares of Facebook. The deal will close later this quarter.

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It's a serious question, following today's stunning privacy post from Facebook. Has an employer or prospective one asked you for your Facebook password, or that of another social media site; could be Google+, Tumblr or Twitter, among others?

The request might have come as condition of continued employment, and there threat of reprisal might seem, or even be, real given the current job market. Or perhaps a prospective employer said that you couldn't be considered for a new position without first giving up your password. Please answer in comments. This is one of those rare occasions I don't mind, and even recommend, anonymous commenting if answer is "Yes". There also is a poll. Please answer, and you can choose multiple responses.

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Reports of prospective employers asking for Facebook passwords during the hiring process or as terms of employment has the social networking site upset. Facebook says asking for your password is a violation of privacy, and very well could set up the employer for legal action.

Criticism of the practice came to a head earlier this week following an Associated Press story detailing several individuals who had been subjected to disclosing their passwords to either obtain or to keep a job. Employers' attempts to peer into your social life has the attention of lawmakers too: in both Maryland and Illinois legislation is being considered to make the practice illegal.

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The popularity of Facebook shows no signs of abating, and after annoying a large percentage of its users with the forced introduction of the timeline, the social network has released a Windows app to help irate visitors fall back in love with the site.

Facebook Messenger for Windows is a standalone app that provides access to your online friends ready for chatting and keeps you up to date with everything that is happening with your Facebook account without the need to visit the site itself.

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In a major update to its privacy policy and the addition of "Search Plus Your World", Google has managed to attain the consensus from the tech-enthused world that it is way beyond the innocent baby days of "don’t be evil". Matt Honan of Gizmodo signalled the privacy shift as the end of Google’s "don’t be evil" promise, which the company built its business on, and Sarah Lacy of Pando Daily shared similar sentiments, though hers was related to the Search Plus Your World outcry.

In a nutshell, one of the biggest sore points that people are having with Google’s new privacy policy is the fact that it permits the search giant to utilize your basic profile information and extend it across your identities when using your other Google services. These changes aren't so much evil, but adaptation to our merging online and offline identities.

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Are you ready to pay for Facebook? You just may. Analyst Foad Fadaghi of Telsyte, an Australian technology research firm, tells news.com.au that premium accounts are an option to increase revenues.

As I argued on Wednesday, Facebook now must answer to shareholders. Being a public company is a completely different world from life as a private company. Fadaghi also expects Facebook to make advertising more invasive, as investors demand better performance. Ain't that grand?

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That's a question many people will ask today following Facebook's IPO filing. In March 2007, less than a year after opening to the public, the social network had 30 million users. The number is more than 800 million today. But neither number truly reveals Facebook's global impact.

Last summer, Pew Internet found that 92 percent of social network users are on Facebook -- just 17 percent on Twitter. Today, comScore released data on Facebook penetration across the globe, as measured as percentage of total Internet audience.

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So Facebook is set to go public today. It's the most anticipated initial public offering since Google in 2004, and may net the Menlo Park, Calif. social network between $5 billion and $10 billion, according to estimates. That said, I am still lost as to how Facebook's going to be able to wow Wall Street from quarter to quarter, and we all know that's what investors (and the tech press) are looking for.

The IPO will cause pandemonium on the floor of the New York Stock Exchange, as investors attempt to cash in on one of the most successful Web companies in history. This type of market hysteria is prone to pitfalls: fellow social networking site LinkedIn saw its shares skyrocket to nearly $95 in the first day of trading from an IPO of $45, but it has since given back about half of those gains.

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