Outside Apple Store, people excitedly line up to buy iPhone 6. The crowd is remarkably eclectic. Tattoos here. Mohawk there. Someone wearing a prim business suit chats with a burly biker wearing sleeveless T-Shirt. Everyone's clothes beam bright, vibrant colors. Loud laughter and uproarious chatter is everywhere. This is one happy group of buyers.

The store's doors exit onto a green pasture of sheep. Each wears a chain around its neck, with iPhone 6 attached. Cow bells appear on the screens, and clanging sounds against the chirping of birds. One animal looks up: "Baaaaaaa!" Then another, and another. An announcer asks: "Do you really want to be an iSheep?" Then the Android logo and robot flash across the screen.

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For the deaf and hard-of-hearing, subtitles are essential. Blu-rays, DVDs and TV shows usually feature subtitling as an option, and it's also something that crops up on streaming media such as YouTube videos. The Google-owned video site attempts to automatically add subtitles to videos, but the feature leaves a great deal to be desired.

You may have noticed this for yourself but if not, vlogger Rikki Poynter would like to bring it to your attention. Rikki, who is hard-of-hearing, complains that YouTube's subtitling is often "completely nonsensical". YouTube acknowledges that it has a long way to go.

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If you want to steer clear of malware on Android, just stick to Google Play. I am sure you have heard this line before. And it makes sense, if you think about it, as Google subjects apps to security checks prior to approving them. So, it makes sense to hand out that piece of advice whenever new Android malware is discovered in the wild. But what if the malicious bits are found in Google Play itself? A change of tune is in order.

Security firm Avast details how three popular, seemingly harmless Android apps -- but, riddled with adware -- have been tricking users into visiting unwanted sites, installing other apps, to fix different non-existent issues, like fake malware infections, porn-filled storage (though, I have to say, it is far from an unlikely scenario, in some cases) and so on.

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The latest figures published by Kantar Worldpanel show that US sales of iOS devices are outpacing those of Android handsets. Just. Buoyed by the launch of the iPhone 6 and iPhone 6 Plus, Apple saw sales figures rising across Europe, the US and in China, with the smaller of its two smartphones proving to be the best-selling handset in the US.

Overall, iOS devices accounted for 47.7 percent of smartphone sales, just managing to edge ahead of Android which dropped slightly to a 47.6 percent market share. The holiday period was key to this switch in popularity, as the iPhone 6 proved the most popular gift in 2014. But it's not just in the US that Android is losing its grip on the market.

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In yet another major push into the Indian technology sector, Google has kick-started its Launchpad startup mentorship program in the country. The company has announced plans to offer three-month mentoring to 20 shortlisted startups. The move signals the search giant’s growing interest towards Indian startups.

Launchpad -- which was started two-and-a half years ago -- is run by Google’s developer team. They examined more than 1,450 ventures and shortlisted 20 startups from it. Half of the startups in the curated list are in the B2B space while rest of them cater to businesses. A few of them focus on education and healthcare verticals.

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Ads are pretty much universally hated; in the list of lovable things in the world, ads rank pretty far down. On TV, in movie theaters, in magazines and online, ads are forced upon us and are impossible to avoid. Except that's not true online. Ad-blocking software can be used to filter out the stuff you don’t want to see, making for a happier web browsing experience.

However, it turns out that installing an ad-blocking tool like, ooh... I dunno... AdBlock Plus... is not enough to prevent the appearance of unwanted advertisements. Some time ago we learned about the whitelist operated by AdBlock Plus and now the Financial Times reports that big companies like Google, Microsoft and Amazon have paid to be included on the list so their ads are no longer blocked.

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It is common practice for companies to take steps to reduce their tax bills. One common technique is to channel money through overseas branches, taking advantage of countries that require payment of little or no taxes. If the President's plans to pull in taxes from multinational companies' overseas earning, the likes of Amazon, Apple, Google and Microsoft could be facing hefty bills.

While the proposed 14 percent tax rate is far lower than the usual 35 percent, it could still top up US coffers by up to $238 billion. In addition to a one off tax payment on money currently held overseas, Obama is looking to slap a 19 percent corporation tax on earnings moving forward.

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Google has long been devising new ways to boost engagement on its services. In its latest move, the Mountain View-based technology giant updates Google Now, its contextual search trump card, to add support for third-party apps.

In a blog post, the company notes that it has partnered with more than 40 popular apps including Ebay, Pandora, Runtastic, Ford, ICICI Bank, Shazam, and others to feed information from them on to the Google Now dashboard. You can check the full-list of apps and services here.

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There is an old adage that a fool and his money are easily parted. This is a motto that I follow in my life. I don't mind paying for quality, but I won't open my wallet for nonsense.

With that said, you should always be wary when something is free; another adage is that there is no such thing as a free lunch. That's not to say that free things can't exist, but there may be strings attached. Today, Google Earth Pro becomes free -- are there strings attached?

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Getting the latest Nexus smartphone from Google in the first few months of availability can prove to be a real adventure. You know how it goes, as the same thing has happened before with its predecessor. You have to be either extremely lucky to get one early on or extremely committed to the brand to put up with the perennially insufficient stock by waiting your turn at finally getting one. It's insane.

Because of these issues, I have long given up on the thought of buying the latest Nexus smartphone while it's hot -- including the Nexus 6 phablet, as much as I would love to grab one. The fault lies consistently with Google. The search giant is terrible at selling smartphones. Even worse, it comes up with a crappy excuse to justify it.

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Perhaps you have seen such statement somewhere on the InterWebs sometime during the last couple of months and increasingly the past few weeks. It's a meme slowly growing -- and for good reasons. While others innovate, Apple iterates and succeeds unblushingly well. The company is mountains more successful today innovating less and taking fewer risks.

Apple is the new Microsoft, where maximizing margins matters more than innovation. Look how much more successful Apple is by being boring and following where innovators lead. Consider today's Strategy Analytics report that puts Apple and Samsung tied for calendar fourth-quarter smartphone shipments. Such scenario was all but unfathomable two quarters earlier. Yet the foundation laid long before Apple cofounder Steve Job's death, when logistics genius and now CEO Tim Cook managed day-to-day operations. Risk-to-innovation defined Jobs' management style. Cook is more tactical.

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Too much content is uploaded to YouTube for Google to be able to effectively police users' videos. This is what the search giant said in response to calls for more to be done to counter terrorism-related content on the video network.

Online censorship versus the right to freedom of speech is a battle that has waged online for some time now. Some parts of the world are more prone to censorship than others, and it's an argument that bubbles up from time to time. The debate usually centers around the moral rights and wrongs of censoring content, but the issue of practicality occasionally rears its head as well.

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Everyone wants access to high-speed internet, as it seems to feel like a human right these days. Sadly the US lags behind other nations in this department, but things are slowly improving, thanks in large part to Google introducing its own broadband in the form of Google Fiber.

That offering is now expanding to new markets, with Google announcing four locations set to have their internet speeds increased dramatically. Thus far, the service has existed in Kansas City, Provo, and Austin.

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I have been having difficulty staying in touch with friends and family lately. The problem? Everybody is using different services! Apple fans are on iMessage and Facetime. Google users are on Hangouts. Other people embrace Facebook Messager or SMS. Quite frankly, it is maddening. Lately, I have been considering embracing Skype, as it works on Windows, Linux, OS X, iOS, Android and Windows Phone. In other words, I don't have to worry about the platform the other person is on. I can have my friends and family use Skype to get in contact with me.

Luckily, Windows 10 will have Skype installed by default, meaning every user of that operating system can easily access it. I will not have to instruct people how to download and install it -- this is huge. Not only is it installed, but tightly integrated into the OS. Plus, with Lync being transformed into Skype for Business, Microsoft's communication solution may be poised to dominate.

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In the world of searches, there's one name that rules supreme -- Google. But new figures show that while the search giant is still the most popular way to track down content online, it is starting to lose ground to Microsoft and Yahoo. The latest statistics from comScore are in broad agreement with those published by StatCounter a couple of weeks ago.

Both sets of numbers agree that Microsoft and Yahoo are eating into Google's lead when we look at US searches conducted in December and compare them to November. While Big G will not be happy to see that its grip on the search crown is loosening slightly, the company has little to fear just yet.

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