My colleague Wayne Williams calls Microsoft Scroogled gear "pathetic" and a "new low". I agree that the anti-Google hat, hoodie, mug and Tees are more crass than class but they tap fanboy sentiments. The Scroogled product line is brilliant marketing, I say.

Look at the amount of attention generated across blogs, news sites and social networks today. Scroogled is everywhere. Microsoft rarely gets such viral uptake, and any advertising consultant will tell you that all news is good news. Controversy is sweet marketing, and here pointed. Scroogled isn't just anti-Google, it's pro-discussion -- as fanboys from both sides and everyone between them argue about one company against the other. Microsoft marketers want flaming debate about Google search.

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I like a joke as much as the next person -- maybe more, seeing as I’ve had a couple of humor books published in the UK -- but I prefer my jokes to be funny, rather than pathetic, which is why I’m not laughing at the news that Microsoft is now selling anti-Google clothing and other merchandise.

If it was April 1, and the Scroogled product line -- comprising of a mug, hat, T-shirts, and a hoodie -- had appeared on the web, I would have smiled at the silliness of it. Maybe even applauded the gag. But the fact that it’s a real thing, just makes me shrug in an unsurprised fashion at the new low to which the software giant has sunk.

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Orcs, trolls, balrogs, ring wraiths, dark lords -- it's a dangerous world out there, especially if you are a hobbit. Despite these dangers, Google has elected to brave Middle Earth, taking its cross-platform browser along for protection. The company does so in the name of improving the web experience, specifically for mobile devices.

Chrome for Android now supports technologies ranging from WebGL and WebRT to Web Audio, and Google is anxious to show this off. It's doing so through a new interactive experience, based on the timeless J.R.R. Tolkien books and award-winning Peter Jackson movies -- The Lord of the Rings and The Hobbit.

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Google's Android platform is on fire these days, with a new operating system, a latest and greatest smartphone, in the form of the Nexus 5 and rumors of an updated 10-inch tablet coming soon. However, the company is also known for killing off products, which makes today's announcement of a newsreader for Android all the more interesting.

Newsstand, according to the search giant, "puts the news you care about most front and center and presents stories that interest you based on your tastes". However, before you jump the gun and think this is Reader reincarnated, know that the service is a bit different.

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After launching Android 4.4 KitKat alongside the Nexus 5, Google released the latest version of the mobile OS for the Nexus 4, Nexus 7 and Nexus 10. The roll-out of the OTA upgrade kicked off on November 13 and the factory images arrived a couple of days later. Since I have already explained how to use the OTA files to get KitKat up and running, in this article I will show you how to do the same by leveraging the factory images.

Aside from allowing users to install Android 4.4, the KitKat factory images also come in handy for those who wish to upgrade, return their Nexus device to stock before selling it, and install various bits (the radios, the bootloader, etc.) to use with custom Android distributions. As you can tell, the factory images have a broader scope and, therefore, I will also cover the other most important ways you can benefit.

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To help fight the problem of child pornography online, Google and Microsoft are joining forces to block access to illegal content in the UK and then globally. Writing in the Daily Mail, Google's Eric Scmidt explains how new search filtering techniques now prevent more than 100,000 search terms relating to child pornography from returning any results. The filtering is starting in English speaking countries, but will soon roll out to more than 150 languages.

He explains that Google and Microsoft have worked with law enforcement agencies for many years and are proactively involved in the removal of illegal images. More than 200 extra employees have been assigned the tasks of developing new technologies over the last three months. This is very much a joint venture between the two companies, and Schmidt recognizes the input of Microsoft, saying that the company "deserves a lot of credit for developing and sharing its picture detection technology".

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Fancy getting your hands on a Nexus 7 without having to part with any cash? If you've been on the lookout for a 7-inch Android tablet, Google has a contest that may well be of interest. Providing you live in the US, you can take part in a photo competition to bag yourself either a free Nexus 7 or a $50 Google Play gift card. Sound tempting? All you need to do is take a photo of an arrangement of things that matter to you -- that's all there is to it!

The competition is not actually new as three draws have already taken place -- but there are only a couple of days left to try your luck with the final one. A reminder was issued on Google+ and while the introduction on the main competition page suggests that photos need to include an Android device, read on a little and you will discover that this is not actually a requirement for entry -- but make sure you don’t include a rival product in the shot though, as "non-Nexus or Android devices (phones/tablets) may not be shown in entry".

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It would be a strange week if Google didn’t steal a few headlines, and this week saw the introduction of new quick actions to Gmail as well as the launch of a series of online tools to help with the aftermath of the Philippines typhoon. Changes were also made to attachments in Gmail so it is now possible to download files directly to Google Drive. After the launch of the Nexus 5 -- which Brian was not blown away by -- Google also started to roll out Android 4.4 to Nexus tablets -- Mihaita was on hand with a guide to manually upgrading for anyone who did not want to wait for the OTA update to arrive. The news wasn't so good for the Chromebook 11 which was taken off sale after problems with overheating chargers. Google won a court battle after a judge ruled that the scanning of books is not illegal.

This week it was revealed that while BitTorrent still accounts for a large proportion of web traffic, and usage has actually increased in Europe, in the States there has been a drop in traffic. Anyone who seeks entertainment through other channels will be pleased by the fact that Roku streaming boxes can now be used to access Disney and ESPN channels. The Netflix channel was also updated with a new look.

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Mr. Cook,

Apple has a big problem. The news media and technorati treat your company like Microsoft. Can you say "has-been?" For nearly 15 years, the company that Bill Gates built could do no right. Every seeming innovation met fierce criticism. Today, tongues wag about how Apple has lost its way under your leadership and how the days of innovation are over.

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When it comes to new and affordable Chromebooks, there are two standouts -- the Acer C720-2800 and the HP Chromebook 11. Even before the HP model was plagued with a defective charger and pulled from the market, I preferred the Acer for its better processor and increased RAM. Not to mention, the Acer is $249, which is $30 less than the under-powered HP.

Today, Acer announces that it is expanding its offering of inexpensive Chromebooks with the C720-2848. This laptop is nearly identical to the existing C720 model except for two things -- it has half the RAM (2GB instead of 4GB) and is $50 cheaper. The question becomes, is the cost saving worth the reduced performance?

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Nexus users love to fiddle with their smartphones and tablets by tearing off the stock software and experimenting with custom Android distributions, kernels, recoveries and whatever else is different from what is offered out-of-the-box. More often than not this all works fine, but it is not uncommon for something to break beyond easy repair. And, that is when Nexus modders turn to Google's factory images for help to return their devices to stock software.

After kicking off the roll-out of the KitKat upgrade, Google released the Android 4.4 factory images for the Nexus 4 and Nexus 7. The Nexus 5 received this treatment right after launch while the Nexus 10 is still waiting for the search giant's stamp of approval.

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There's nothing stopping tablet owners from making use of mobile websites, but apps are where it is at. Gmail has a perfectly serviceable website, but the app does make many tasks easier to perform. Today, Google takes the lid off a completely redesigned version of its iPad app which has been designed to make it easier to do more, whether you choose to work in landscape or portrait mode.

Despite the fact that this release is, based on version number at least, a small move forward -- this is version 2.7182 -- there are a lot of changes, some cosmetic, some functional. Landscape mode benefits from the addition of a new navigation bar that can be used to switch between accounts and categories. This is essentially an iPad friendly version of the tabbed inbox that has been introduced online.

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Google continues to push forward its mapping program, earlier today unveiling its Street View team's trip around the city of Venice, Italy. While that may be fun and display pretty scenery, the latest update the company announces takes a more serious note. Cataloging the systematic destruction of our planet's forests.

"In a collaboration led by Dr. Matthew Hansen at the University of Maryland, we’ve built the first detailed maps of the world’s forests, from 2000-2012, documenting and quantifying forest landscape changes such as fires, tornadoes, disease and logging", says Rebecca Moore and Matt Hancher, of the Google Earth Engine team.

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There is nothing wrong with Google scanning millions of book and making that text available as snippets in search results. This is the ruling made today by a judge in New York, bringing to an end an eight year legal battle between Google and The Authors Guild in conjunction with several specific authors. Starting back in 2004, Google has scanned more than twenty million books -- and permission was not obtained from the copyright holder in many cases.

A class action lawsuit was launched against Google back in 2005, but in New York, U.S. Circuit Judge Denny Chin has ruled that there is no copyright infringement and that Google's book scanning qualifies as fair use. Among the named writers were former New York Yankees pitcher Jim Bouton, The Trouble with Thirteen author Betty Miles, and legal author Joseph Goulden.

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While the subject of global warming is divisive and controversial, it is hard to argue with treating the Earth nicely. Everyone should recycle when they can and make sure not to litter. Unfortunately, in today's world of constant device upgrades, the tech-community is filling landfills with obsolete hardware faster than ever.

Today, Google announces that it is helping the environment by investing in solar energy. Hopefully, these solar panels are not at risk of overheating like the HP Chromebook 11 power adapters.

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