I tell BetaNews writers that when assessing anything ask: Who benefits? Then: Who benefits first? Both questions are top of mind as I absorb yesterday's stunning YouTube changes: Integration with Google+ comments.

Commenting is an ongoing debate in our newsroom. I have long advocated that we eliminate anonymous responses to stories. I'm identified. Why shouldn't commenters claiming I "pull ideas out of a monkey's ass" also be identified? I stand naked in the light, while they cower in darkness. But in wake of whistleblower Edward Snowden's stunning disclosures about NSA spying and corporate giants seeking more information about us -- yes, I wash both hands after peeing, thank you very much -- my views about anonymity are changing. I can't control the NSA but can exercise limited restraint with Google. I begin by asking about YouTube identified commenting: Who benefits first?

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If you had to put money on what type of app Google would release next, you probably wouldn't have wagered much on this. Forget searching, maps, and cloud storage, Google Opinion Rewards is an app that you can use to earn credit that can be spent at Google Play. Sounds good? Well, you have to be willing to do a little work. What's the catch? The clue's in the name of the app: you'll have to spend time completing surveys.

The free Android app is available in the US only (for the moment, at least) and once you have created a basic profile you will be notified whenever a new survey is ready to be completed. Unlike other paid surveys, it looks as though there is going to be a limit on how many are announced. The frequency is described as being "about once a week".

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It's becoming a familiar story. A big name company decides to reveal figures about the number of requests for data that have been received from the government, apologizing straight away for the lack of detail it can provide. Microsoft has already done it, as has LinkedIn and Google. The latest figures come from Apple, and they make for interesting reading.

The report starts off by stating that Apple is revealing as much information as it is legally allowed to, and then immediately goes on the defensive:

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Google is going to start displaying Google+ Photos as caller ID images from early 2014. The new feature will be enabled by default for anyone who has a verified phone number associated with their Google account.

This means that should you get a call from someone you have circled on Google+, but have not added to your phone's address book, you will still be able to see who they are -- or at least be able to see whatever their most recent Google+ profile image is.

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Microsoft, while not innovating at Mozilla-Google rate, has been stepping up development of Internet Explorer -- thankfully moving on from the dim, dark days of IE6. Windows 8.1 comes with the shiny new Internet Explorer 11, and with that release Google implements plans to begin phasing out version 9 of the browser.

Don't panic yet -- this move is for Google Apps, a service used more in the business realm than the home. It really should not come as a surprise, as the search giant holds firm to a policy of support for current and previous browser versions -- in other words IE 10 and 11 now.

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Microsoft is no stranger to trying to stick the knife into the competition, and the company's latest campaign, Keep Your Email Private, is no different. This is not just an ad campaign, but rather an entire microsite that has been set up to demonstrate how much better Outlook.com is than Gmail. The reason? There is only really one put forward for consideration -- Google's scanning of emails.

This in itself is nothing new. We have known for a long time that Google scans the content of emails with a view to delivering targeted ads. It’s not something that everyone is happy with, but we know all about it, and if you don’t like it, you're free to move away from Gmail. But Microsoft is now exploiting this fact in a bid to attract people to Outlook.com.

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Four months ago, I embarked on a grand adventure. I boarded train Google+ and departed from station RSS. I left behind Feedly and my list of carefully curated subscriptions. Google Reader's demise set this new travel plan into motion. The search and information giant's social network would be my major -- really only -- source of news. Hey, other people rely on Twitter! I put Plus first.

I live the Google lifestyle, as many of us do everyday, but more than most people, by using Androids and Chromebook Pixel as my computing devices. But strange thing happened during my travels. Rather than find a broad, eclectic group of people, I increasingly encountered Google fanboys, which I am not. Rather than expand my horizons, Google+ shrinks them.

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Samsung and Google jointly released the Galaxy Nexus just over two years ago, in October 2011. The handset is no longer shiny and new, but that doesn't mean there aren't still customers using the device -- it's still for sale at retail locations like Amazon. And Nexus owners could be considered the hardcore Android fans or, in other words, the very ones who know about, and want, version 4.4 of the mobile operating system.

However, Google sticks to a rigid 18-month lifespan for devices, and this means the Galaxy Nexus will not be updated to Android 4.4. Despite the perception that the search giant isn't known for changing its mind, a sampling of the handset's owners are attempting to petition the company to do exactly that.

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As promised back in August, Google launches Helpouts, an online video help service based on the idea of Hangouts. Or as Google puts it, "real help from real people in real time". There are numerous online help repositories -- Yahoo Answers et al -- but the thinking behind Helpouts is to make things live and instantaneous.

If you have a sudden yearning to make a soufflé, forget hunting through score of recipes sites for the best method, get someone to show you step by step.

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When I was a young man, I hated school. While sitting in the dreary classroom, I would often stare out the window and daydream about the huge world out there. However, there were times when I loved school -- on field trip days. On these days, we would board a big yellow school bus and travel to a magical place such as the Zoo or a Broadway show.

While the destination was important, the trip itself was too. You see, the entire thing was an experience; one that cannot be matched by a video or photograph. Sure, kids can watch a DVD about giraffes, but to see the animals in person and potentially feed them is something different entirely. Today, Google announces Google+ Connected Classrooms -- a way for children to go on virtual field trips with Google+. While this sounds like a great way to leverage technology, it can be argued that it is the beginning of the end for real field trips.

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The latest Edward Snowden bombshell that the National Security Agency has been hacking foreign Google and Yahoo data centers is particularly disturbing. Plenty has been written about it so I normally wouldn’t comment except that the general press has, I think, too shallow an understanding of the technology involved. The hack is even more insidious than they know.

The superficial story is in the NSA slide (above) that you’ve probably seen already. The major point being that somehow the NSA -- probably through the GCHQ in Britain -- is grabbing virtually all Google non-spider web traffic from the Google Front End Servers, because that’s where the SSL encryption is decoded.

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Android has long been blamed for its fragmentation issues, with many pundits pointing out to the low adoption levels of the latest distributions as the main culprit. While this problem has yet to be resolved due to the nature of the operating system, it is much improved today as the Jelly Bean branch is now powering most Android smartphones and tablets.

Based on the number of devices accessing Google Play in the seven days ending November 1, Jelly Bean's market share in the Android realm is now at a dominating 52.1 percent. Combined, its three iterations have a higher distribution level than Ice Cream Sandwich and Gingerbread put together, which is a first for the green droid landscape.

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This week Google put an end to all the speculation and finally launched not only the Nexus 5 but also the new version of Android -- KitKat. There were no great surprises as there had been so many leaks prior to launch that we knew pretty much everything there was to know, but it was good have the rumors confirmed. Expect a full review in the very near future. The Nexus 5 comes with KitKat preinstalled, but it will also be available as an upgrade for a number of other handsets. As it this wasn't quite enough for Google, the company also donated 17,000 Nexus 7s to communities affected by Hurricane Sandy.

After the recent announcement, the iPad Air went on sale, and Logitech was ready with a series of cases.

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It may no longer be All Hallows Eve, but the Day of the Dead is still firmly on our calendars and, perhaps in some twisted way, Google purposely chose this time to off one more service. Today iGoogle, the once popular homepage service, walks the Green Mile to meet its end on this most fitting of holidays.

The service will pass to the afterworld, joining a number of siblings already residing within the Google graveyard. The personalized homepage debuted back in 2005, but has since faded to an obsolescent technology thanks to the web moving forward and operating systems becoming better equipped to handle the same tasks.

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Just in time for Hallowe'en, Google takes us all out of our misery and officially launches Android 4.4 -- or KitKat as it is rather sweetly known. As with the Nexus 5, we have known pretty much what to expect from KitKat for a little while now. Google's blog post heralding the arrival of the latest version of the OS is a little understated and doesn't give much away.

One thing is particularly interesting. Rather than blowing its own trumpet and boasting about rafts of new features -- although this will probably follow -- Google has chosen to highlight the fact that Android 4.4 can run comfortably on devices with as little as 512MB RAM. The blog post points out that it is not just the operating system that has been put on a diet (ironic when you consider the origins of the name) but all Google services such as YouTube and Chrome.

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