Articles about iPhone 5s

Starting today, the iPhone 5s and iPhone 5c are officially available to buy from Apple's online and brick and mortar stores in select markets. Depending on your location, the two smartphones can be purchased, directly from Apple, alongside a mobile operator contract -- you can expect heavily subsidized pricing -- and/or unlocked -- prepare for a hefty bill.

In the US, early adopters have to pay $199 for a 16 GB iPhone 5s, with a two-year contract ($649 unlocked). For those who have higher storage requirements, the 32 GB and 64 GB models are also available, for $100 and $200 more, respectively, on top of the aforementioned base prices.

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The first new iPhone reviews are in, and there is increasing buzz about how 5s supplies will be greatly limited, as in "severely constrained". Something everyone should keep in mind about iPhone 5s availability. There is huge, as in humongous gigantic, benefit to Apple.

In business perception is everything, and supply shortages generate blogs and news stories and the appearance that the product is super hot-in-demand. No preorders and buzz about coming supply shortages should get people to stores, standing in line -- a phenom not really seen since iPhone 4. Waiting lines -- longer the better -- create perception a product is wanted and result in more blogs, news stories and social network shares.

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The release of the latest Apple iPhones has financial experts questioning whether or not Apple's reputation is at stake due to the offering of a lower-end product. Contrary to previous years, Apple will be offering two different types of phones this month: the 5s and the 5c, which both go on sale September 20.

The iPhone 5c comes at a smaller price tag of just $99, ideal for those who are on a budget, as opposed to the 5s which is priced at $199 as the starting point. Some investors initially warned against the idea, saying that it may weaken margins and potentially tarnish a brand that has been linked to premium quality since 2007. However, a lower-end iPhone could prove to be a smart move for Apple.

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Preordering has just started on the colorful iPhone 5c, but anyone interested in getting their hands (and fingertips) on the "forward thinking" flagship iPhone 5s will have to wait until Friday, September 20, when ordering officially begins.

The iPhone 5s is available in three colors -- space gray, silver and gold -- and three capacities -- 16GB, 32GB and 64GB. It also boasts a new A7 processor which is currently the world's only 64-bit chip in a smartphone.

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Big news came from Apple and Microsoft this week. Microsoft seemingly had a change of heart; having previously said that Windows 8.1 RTM would not be made available before its official launch date, the company announced that it would be released to people with TechNet and MSDN subscriptions.

The same group of people also gained access to the pre-release version of Skype. Microsoft was clearly in a very giving mood this week as the company also announced that it was giving free copies of Office 365 to non-profit organizations.

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Shortly after Apple unveiled its iPhone 5S and iPhone 5C, the company's online store displayed the on-contract pricing for the two smartphones at three US mobile operators: AT&T, Sprint and Verizon. The cost when opting for T-Mobile, which is one the four largest carriers in the country, was yet to be revealed.

Today, T-Mobile decided to shed some light on the matter and announced that it will officially offer the new iPhone 5S and iPhone 5C under its "Un-carrier" financing deals, with sales to kick off on September 20 (same day as at other local mobile operators).

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Apple is trying to boost its smartphone market share in Japan by teaming up with the largest local mobile operator, NTT Docomo. Through this agreement, the latter will officially offer the new iPhone 5S and iPhone 5C, that were unveiled during a special event yesterday, in the land of the rising sun.

"NTT Docomo has built an impressive network, the largest in the nation with over 60 million customers", says Apple CEO Tim Cook. The large userbase should allow the Cupertino, Calif.-based corporation to grab a bigger slice of the Japanese smartphone market, which is heavily dominated by Android handsets. "We've enjoyed tremendous success with iPhone in Japan, in fact it's the top selling smartphone in the country, and we look forward to delivering iPhone into even more customers' hands through NTT Docomo", adds Cook.

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Apple changed the smartphone market dramatically with the original iPhone, which launched in mid-2007. The company took the world by surprise as it reenvisioned the basic smartphone concept by forgoing the (typical) unintuitive user interfaces and adopting a simpler, hardware and software, design instead. The iPhone had turned Apple into the top smartphone vendor, a title which the Cupertino, Calif.-based corporation can no longer claim today. Why?

The short answer is "Android". The long one is a bit more complicated. Apple began changing the smartphone market in 2007, but the smartphone market changed as well since then. The iPhone was and still is a flagship product, a high-end handset with the price to reflect it. Consumers, however, have been slowly moving away from that price range and type of device to cheaper, mid-range and low-end products. According to an IDC report from June, the smartphone average selling price (ASP) dropped from $443 in 2011 to $372 in the first half of 2013, and is expected to drop even further, to $309 by 2017. That is a price-bracket that Apple could not tap into, as it had no product to fight with. The iPhone 5C, that the company just unveiled during a special event, is designed to change that.

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