Social Media

When Facebook announced its first quarter results this week, it also announced that it created a new class of stock. The non-voting Class C stock proposed would enable Mark Zuckerberg and his wife Priscilla Chan to more easily fund their philanthropic ventures, whilst keeping Zuckerberg himself firmly in control of Facebook.

In response to this, a lawsuit has been raised that says the proposed deal is unfair. The shareholders raising the class action lawsuit said the deal would grant Zuckerberg even more control and that the board committee didn’t do enough "to obtain anything of meaningful value" in return. The lawsuit accuses him of wanting "to retain this power, while selling off large amounts of his stockholdings, and reaping billions of dollars in proceeds".

In recent days you probably heard about the demise, and subsequent resurrection, of the Twitter client Fenix. Earlier this week, the app became a victim of its own success, succumbing to what it described as "the infamous Twitter tokens limitation". It's now back in the Google Play Store having carved out some sort of deal with Twitter, but the debacle highlights an important issue.

If you want to create a Twitter client -- and why wouldn’t you? -- you'll need access to the Twitter API. This is not something Twitter wants, or permits, to just be a free-for-all, and it limits developers' use of the API through a token system. Simply put, one token equals one user, and Twitter decides how many tokens each developer has, in turn dictating the maximum number of users any rival Twitter client may have. Anyone spot a problem?

Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent as it might want.

For the first time the social network is able to report about the number of data requests that have a non-disclosure order attached to them. More than half of the requests -- 60 percent, in fact -- have gagging orders that prevent Facebook from notifying users about requests for their data.

There has been a lot of interest in online abuse in recent months, and social networks are taking steps to weed out the trolls and abusers. Twitter has already introduced a number of measures to help tackle trolls, and today announces the availability of a new reporting tool for users.

Now rather than having to report a number of abusive tweets individually, it is possible to report up to five tweets simultaneously. As well as reducing the workload for someone who feels the need to report content, the new tool also makes things easier for Twitter as it allows for additional information to be gathered.

The use of bounty programs to track down security vulnerabilities in websites and software is increasingly common these days, and it's a tactic employed by Facebook. One bounty hunter -- or penetration tester -- hacked his (or her… they are anonymous) way into the social network and made the shocking discovery that someone had already installed a backdoor.

Orange Tsai managed to compromise a Linux-based staff server and found there was already a piece of malware in place syphoning off usernames and passwords. These account details were being transmitted to a remote computer, and after revealing this to Facebook, Tsia pocketed $10,000 as a reward.

Spending on social media advertising has increased by 86 percent in the first quarter of this year compared with the same period in 2015. It's also up eight percent when compared to last year's final holiday shopping quarter.

These findings come from agile marketing specialist Kenshoo based on data managed by its platform for over 3,000 advertiser and agency accounts. It attributes the growth to the appeal of new ad types like Facebook Dynamic Product Ads and increased inventory through Instagram.

Facebook has been going a little crazy with News Feed updates of late, making constant changes in a bid to ensure that people see content they actually want to read. The real motivation may be ad revenue, but it's always pushed as surfacing (ouch... sorry... I slipped into buzzword mode...) more relevant content. The new changes are no different.

The most recent update to the feed algorithm will take into account not only which news articles people click on, but how long they spend reading them. This will help Facebook to not only determine what sort of article interest users but also help the social network to identify clickbait that doesn't deliver what it promises.

WhatsApp may have a billion users, but Facebook Messenger isn't far behind: Mark Zuckerberg says "900 million people now use Messenger every month". Nowadays, Facebook is about much more than people sharing pictures of breakfast and bitching about their friends, it's also a valuable tool for businesses.

With this in mind, Facebook is adding a number of features to Facebook Messenger that it says will make it easier for businesses to connect and converse with their customers. Usernames will make it easier for people to identify businesses, while Messenger Links and Messenger Codes (just think QR codes with a fresh lick of paint) are being rolled out to make it quicker and easier to start conversations.

Facebook Live may have started life as a celebrity-only feature, but it soon spread to all users, giving them the opportunity to share their own live video streams. Today the social network unveils a number of new features with the aim of making it easier to find and share live broadcasts, as well as personalizing and interacting with video.

Live video is all about bringing together a community of people to share an experience, so it's little surprise that the first of today's announcements sees the arrival of Facebook Live to Facebook Groups and Facebook Events. Building on the Reactions feature that rolled out recently, live video now also benefits from Live Reactions. But the laundry list of new features doesn't end there.

Facebook's Memories feature can be a nice way to start the day. Fire up your phone first thing in the morning, and you can wax nostalgic as you look at your status updates and photo uploads from years gone by. But the On This Day look-back is not always warm and fluffy; Facebook isn't just about the fun aspects of your life.

In response to feedback from users who were unhappy to be cheerily reminded of the death of a loved one or some other tragic event which they might prefer to put to the back of their minds, Facebook has introduced On This Day preferences making it possible to filter out content involving certain people, or from a particular date range.

Any time a social network makes a change, it upsets a lot of people. Facebook has done it countless times -- just look at the vocal outpourings that followed the launch of reactions, for instance -- and Twitter recently irked many users with a new algorithm timeline, albeit one that can be disabled. Now it's the turn of Instagram.

The image- and video-based social network is currently testing an algorithm-driven timeline, much like Twitter and Facebook. Instagrammers are not happy. Not one bit (hence the appearance of the #boycottinstagram hashtag). The primary concern among users -- the narcissistic blighters! -- is that their posts will not be seen and will instead be buried in the noise of their followers' timelines. But all is not lost.

Over the Easter weekend a suicide bomber blew himself up in Lahore, Pakistan. The explosion killed dozens of people and Facebook enabled its Safety Check feature to make it easier for those in the area to let loved ones know they were OK.

But as well as asking people in Pakistan whether they were safe, Facebook also activated the feature and sent messages to people in other unaffected parts of the world. Facebook users in New York, Hong Kong, Cairo and numerous other places received messages asking "Have you been affected by the explosion?" with no reference made to Pakistan or Lahore. Facebook has issued an apology for any unnecessary worry this may have caused.

A new report on the global state of social media confirms what everyone’s been talking about lately -- Twitter is struggling and Instagram is taking full advantage of it.

The report, entitled simply "Social", is the product of GlobalWebIndex, and it is a compilation of the latest trends in social networking.

Sometimes sharing a plain old image just isn't enough. Sometimes you might feel the need to adorn an otherwise dull image with clipart-style graphics. Sound like you? If so you're going to love the sound of a new image tool Twitter is testing... if not, brace yourself for an influx of irritation in you timeline.

Currently being referred to as Stickers (sound familiar?) -- although names including Stamptags, Taptags or Stickits are also in the running -- the tool is undergoing testing with a select group of tweeters. It allows users to add graphic overlays to photos and also introduces some extra social features in a bid to stand out from other tools available elsewhere. Meme creator, anyone?

Facebook is the number one channel for people looking to get answers from retailers’ customer service in the UK, a new study shows.

According to the Eptica Multichannel Customer Experience study, Facebook is the channel through which retail customer service answers most frequently and most accurately, followed by email. Twitter came in third, with pretty poor results.