Apple launches iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition to raise money for HIV/AIDS
Apple has announced the iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition which will be available to order from tomorrow, April 10.
Like last year's iPhone 7 and iPhone 7 Plus (PRODUCT)RED, the new handsets feature a red finish and proceeds from sales will help to raise money for Global Fund HIV/AIDS grants. In addition to the phone, Apple has also announced a new $99 (PRODUCT)RED iPhone X Leather Folio case.
- Apple says the redesigned Mac Pro is coming in 2019
- Apple could drop Intel and start making its own chips for Macs
- Apple releases iOS 11.3 with a massive focus on privacy
Since teaming up with RED more than a decade ago, Apple has donated more than $160 million. This figure is set to rise as the company explains: "A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies."
Thanks to Apple customers around the world for helping raise more than $160 million for @RED, fighting the spread of HIV in Africa and bringing us closer to an AIDS-free generation. https://t.co/uUolpv5Kv6
— Tim Cook (@tim_cook) April 9, 2018
Speaking about the new handsets, Greg Joswiak, Apple's vice president of Product Marketing, said:
This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.
iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models, and pricing starts at $699. Online ordering opens tomorrow, and from April 13, they will be available to purchase in store in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, the UK and the US.