Articles about Cookies

Third-party cookies are on their way out. Google plans to disable third-party cookie support in Chrome for all users later this year. Mozilla and Apple announced plans to drop support for third-party cookies in their browsers, Firefox and Safari, as well.

Microsoft announced its plans for a third-party cookie-less future this week. Third-party cookie support is eliminated in Microsoft Edge in the near future.

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This year marks a pivotal moment in digital marketing. With Google Chrome recently initiating the phase-out of third-party cookies, impacting 1 percent of its users to start, a major shift is underway.

This change is particularly significant given that three-quarters of marketers currently use third-party cookies to design and implement their marketing campaigns. This begs the question: how will companies navigate this transition effectively? Fortunately, there are promising solutions to redefine marketing in this new era. Businesses don’t have to suffer a death by a thousand cuts in terms of the slow but steady decline in the utility of cookies. But to avoid it, there are a few steps that IT teams should take to help their organizations prepare.

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It’s no secret the depreciation of third-party cookies has been a popular topic of conversation in the industry. Now, however, Google is making changes that will eventually lead to the demise of third-party cookies. The tech giant is rolling out its Privacy Sandbox initiative in the latest version of Chrome and for Android. With any big privacy change, there is a ton of controversy and impending regulations that may mean the Privacy Sandbox is not the futureproof solution brands hope it is.

So, what can IT teams do to help marketers take back control of their data collection strategies and ethically reach customers during this time of change?

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New research to coincide with Cybersecurity Awareness Month finds that 34 percent of Brits admit that they have given up following cybersecurity best practice because it feels like an impossible task.

The study from Thales surveyed over 2,000 UK citizens and finds an alarming level of consumer apathy when it comes to keeping themselves safe online.

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Third-party tracking using cookies is coming to an end. While the death of cookies has been delayed several times already, there is no doubt that cookies won’t play a role anymore in the future when it comes to advertising.

Google, being an advertising company, needs to get it right though, as most of the organization’s revenue depends on advertising. Good news for Google is that it owns Chrome, which more or less determines through an update when cookies are no longer usable.

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Despite the hype during the past year, the demise of third-party cookies has not arrived. It is, however, on the horizon and unquestionably inevitable. Therefore, marketers are showing concern over what will replace those cookies or what can replace them.

It’s okay to feel uneasy about these massive changes. But it’s more productive to act on proven marketing instruments that reliably fill their void. By dissecting marketing attribution and knowing what’s working with existing customers, marketers can forgo broad approaches to reaching segments of prospective customers and, instead, refocus energies and resources to put powerful first-party data to use.

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Website pop-ups asking you to consent to cookies have become a regular -- if irritating -- feature for European internet users since the introduction of GDPR in 2018.

As part of a post Brexit shake up of data law the UK government has announced that its Data Reform Bill will cut down on the number of times these 'user consent' boxes will be shown.

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If all goes according to plan, Google will phase out third-party cookies by the end of 2023.

These cookies, which brands use to track consumers’ browsing habits across the web, have long been controversial. Recently, the developers of major browsers have begun to block them entirely, preventing websites from saving third-party cookies on users’ systems. The end of these cookies may have big implications for privacy on the web.

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After being hit with a fairly hefty €150 million fine by regulators earlier in the year, Google has added a new Reject All button to the cookie consent banners that have become ubiquitous on websites in Europe.

Google says that the change is in response to the fact that, "regulators who interpret European laws requiring these banners [...] have updated their guidance for compliance". So what exactly does the change mean, and is it likely to extend outside of Europe?

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Third-party cookies are already blocked by Firefox and Safari and will also be blocked by Google Chrome by the end of 2023. But new research from Twilio shows 81 percent of companies still rely on them, while 85 percent of consumers want brands to use only first-party data.

The change is likely to bring more issues for brands that rely on such cookies to identify and track visitors to their websites. More than half (55 percent) of companies say they are not fully prepared for a cookieless world, and 42 percent predict that the impending changes will lead to lower returns on their marketing spend.

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Although it’s had a number of problems in the past, most following Piriform’s takeover by Avast in 2017, CCleaner remains a great program for removing junk from your computer.

Except that’s not true of the latest version of the program which users report is unable to clear cookies from Chrome and other browsers.

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Apple recently changed how the company handles consumer data and this singular move will transform how we market products in the future. Apple gave each user greater control over who tracks their data, how it can be shared, and where that information is used. Similarly, consumer data privacy legislation changes are happening all over the world.

Data collection has been synonymous with the modern consumer experience and the way brands interact with their customers. But new privacy initiatives are bringing about a new age of digital marketing strategy. Further protection of consumer data will make it more difficult for companies to understand the desires of their customer base, at least in comparison to the third-party data collection practices that are so common today. But this could actually be a good thing.

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