Articles about ebook

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results has been revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.

In today’s digital age, the traditional sales funnel -- marketing at the top, sales in the middle, customer service at the bottom -- is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. They Ask, You Answer is a straightforward guide filled with practical tactics and insights to put your buyers first and transform your marketing strategy.

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Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. 

Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time -- messages your readers will understand and act on.

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Tribe of Hackers: Cybersecurity Advice from the Best Hackers in the World is your guide to joining the ranks of hundreds of thousands of cybersecurity professionals around the world.

Whether you’re just joining the industry, climbing the corporate ladder, or considering consulting, Tribe of Hackers offers the practical know-how, industry perspectives, and technical insight you need to succeed in the rapidly growing information security market.

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Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver.

The key to unlocking the true value of marketing is data -- from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create a competitive advantage in the Age of Analytics.

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The quest for the work and a career that's right for you -- that's fulfilling and that you enjoy -- is a process of discovery. It involves learning about yourself and finding out about the wide range of work and careers available. And it involves finding out how best to access the work or career you're interested in.

Whether you have no idea what work or career you want to do or there's too many options and you can't decide, Career Finder: Where to go from here for a Successful Future will help you discover what's right for you and how to go about achieving it.

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Linux Security Fundamentals provides basic foundational concepts of securing a Linux environment.

The focus of this book is the digital self-defense of an individual user. This includes a general understanding of major threats against individual computing systems, networks, services and identity as well as approaches to prevent and mitigate them.

This book is useful for anyone considering a career as a Linux administrator or for those administrators who need to learn more about Linux security issues. Topics include:

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The Leadership Habit provides the framework for patterns of behavior that will transform the way you lead. By articulating a clear, well-defined standard of what it means to be a leader, this book condenses volumes of advice and opinion into 10 key areas and teaches leaders how they can create daily habits surrounding these centers of excellence.

Leaders who can commit to creating change will develop more productive teams and will build long-term growth for their organization.

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Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands.

Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

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Deep learning is rapidly becoming the most preferred way of solving data problems. This is thanks, in part, to its huge variety of mathematical algorithms and their ability to find patterns that are otherwise invisible to us.

Deep Learning from the Basics begins with a fast-paced introduction to deep learning with Python, its definition, characteristics, and applications. You’ll learn how to use the Python interpreter and the script files in your applications, and utilize NumPy and Matplotlib in your deep learning models.

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Excel Portable Genius covers the key features of Microsoft Excel in a concise, fast-paced, portable format that provides the perfect quick and easy-to-follow reference for novices and experienced users alike.

Written by seasoned tech expert and trainer Lisa A. Bucki, it answers the nine key questions Excel users are most likely to face in their work and adds some hot tips and advice on this incredibly useful -- but sometimes difficult-to-learn -- program's lesser-known features.

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If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to secure the job you love? Because there are three reasons you actually get the job -- none of which are your qualifications -- and, unfortunately, you can only control one of them.

Interview Intervention creates awareness of these undetected reasons that pose difficulty for the job-seeker and permeate to the interviewer, handicapping the employer's ability to secure the best talent. It teaches interview participants to use effective interpersonal communication techniques aimed at overcoming these obstacles.

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The Tribe of Hackers series continues, sharing what CISSPs, CISOs, and other security leaders need to know to build solid cybersecurity teams and keep organizations secure. Dozens of experts and influential security specialists reveal their best strategies for building, leading, and managing information security within organizations.

Tribe of Hackers Security Leaders: Tribal Knowledge from the Best in Cybersecurity Leadership follows the same bestselling format as the original Tribe of Hackers, but with a detailed focus on how information security leaders impact organizational security.

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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks.

As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level up your defenses against cyber attacks and cyber threats.

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Nine previous editions of this popular benchmark guide can’t be wrong! Whether you’re new to Linux and need a step-by-step guide or are a pro who wants to catch up with recent distributions, Linux For Dummies, 10th Edition has your back. 

Covering everything from installation to automation, this updated edition focuses on openSUSE and Ubuntu and includes new and refreshed material -- as well as chapters on building a web server and creating simple shell scripts. 

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All great coaches know how to ask good open-ended questions and how to give effective feedback. They keep a balanced and honest perspective that separates the person from the problem or issue; coaching to leverage their unique strengths and helping them improve weaknesses with a mindset focused on continuous improvement.

This ongoing coaching and development can be a "game changer" for all people and teams with access to it.  But what about the teams and players that aren’t empowered -- or even allowed -- to expand their roles? Or the team members whose careers don’t inspire or play to their natural gifts, talents, and strengths?

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