Articles about Facebook vs. Google

This weekend, I came across an interesting post by Benedict Evans on "unfair but relevant" comparisons. While I agreed with everything he said, his focus was entirely on the hardware side of the equation. It may be just as relevant to compare today's hot mobile services to online service start-ups from the PC era.

The chart above compares the growth of Facebook's user base, since inception, to that of KakaoTalk and LINE. One disadvantage here is that we can only compare registered users for messaging apps to active users for Facebook. According to one estimate, 61 percent of LINE's registered users are active. If this proves roughly accurate for major messaging apps, KakaoTalk and LINE would still overshadow Facebook's user growth by a considerable margin. This is because PC-era start-ups like Facebook and Google operated in a much smaller playground as compared to today's mobile start-ups. But the "scale of mobile" has already been beaten to death. Does that necessarily mean that these companies also make more money?

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How important is Facebook really? The answer may come soon after April 12, when the social network releases Home to Google Play. The Android add-on usurps the homescreen, putting interactions/people first and pushes apps to the background. This, ah, Home invasion means potential trouble for Apple and Google, but in vastly different ways. Apps anchor both their platforms, curated content and the digital lifestyles users adopt. Facebook bets that between the choice of both ways, human relationships matter more.

For either the fruit-logo company or search and information giant, another question is perhaps more significant: Is Facebook's mobile experience already good enough? Related: Do most users want to be enmeshed in a constant stream of social updates and interactions most of the time? Affirmative answer to either, or both, spells trouble for the platform developers but most worrisome for Apple, for which Facebook Home affronts and condemns the entire business model.

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Google on Monday announced it had expanded its almost four-year old Gmail Video Chat service to include Hangouts, the popular new Google+ group video chat service. Beginning today, users will be able to connect to Google+ Hangouts directly from their Gmail interface.

In 2008, Google's Gmail team rolled Google Talk with video chat into Gmail via a relatively small browser plug-in. That plug-in was actually a peer-to-peer client which enabled users to connect to their list of contacts via their respective messaging clients.

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“Bigger is always better” is an expression we’ve become accustomed to over the years and while counter-intuitive it best describes everything that’s wrong with Facebook. The most popular social networking website is the best example of size losing over quality. Are we really satisfied with our Internet alter-ego living in the largest environment or the better one?

The American Customer Satisfaction Index has revealed rather interesting user satisfaction results on Facebook and Google+. Satisfaction is the word of the day and Facebook users don’t really get it, which is curious because there are more than 900 million of them. The satisfaction index rating decreased from 66 in 2011 to 61 in 2012. That's out of 100 points. Surely CEO Mark Zuckerberg should be concerned. Why? The sun shines brighter on Google+, which ranks 78 its first time on the index, equal to Wikipedia.

People don’t like Facebook, They like their Friends

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Ahead of Facebook's Friday IPO, NPD released usage data for Android smartphones. Unsurprisingly, user reach is quite high. In looking over the data, I honed in on Google+, which makes a surprising showing for a social network not even a year old. But behind early adoption is a lesson for Google and Android developers about the app vs browser.

First, the data NPD highlights: Nearly 75 percent of Android users accessed Facebook, via app or browser, in March. But, separately for both, reach declined from February to March. However, the overall trend for the app is up. By comparison, Twitter: 23 percent web, 16 percent app. Google+ reach is 16 percent web, with the app swinging between 10 percent and 15 percent. For all three social networks, web reach exceeds the app.

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What do you get when Google+ and YouTube reproduce? Hangouts on Air, which today is available globally -- well, if that's how you view 20 countries (or so it looks from the list I see). My question: What does this mean for the future of services like USTREAM? Given Google's reach with search and video services, and the growing social network, coupled with Google Plus Your World, my answer is "uh-oh".

Google+ debuted nearly 11 months ago in beta, with the Hangouts video-sharing service being one of its stand-out, and stand-apart-from-Facebook, features. Hangouts lets Google+ users video chat with up to 10 people. In September 2011, Google+ opened to the public, with big upgrades to Hangouts: "On Air", which allows watching beyond the 10 participants; mobile broadcasting for Android 2.3 and above; and collaboration, which reached beyond YouTube to shared screens, sketchpads and Docs. Today's broadened availability is all about enabling millions of self-broadcasters to reach wide audiences at low cost.

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Website traffic analysis firm Experian Hitwise said Tuesday that traffic to Google+ grew some 1,269 percent from the week ending September 17 to the week ending September 24. This was good enough to catapult the site from the 54th most visited site in the Social Networking and Forums category to 8th in just one week.

Research director Heather Dougherty said Hitwise's analysis indicated Google+ had nearly 15 million total US visits in the last week alone, its first since opening up to the public. She also said the company's analysis indicates that a large portion of the services users still remain early adopters.

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All that talk of Google+ becoming a "ghost town" seems premature. Paul Allen, founder of Ancestry.com and self-titled "Google+ unofficial statistician," said his model which attempts to estimate the number of Google+ users by counting unusual surnames shows that the social network grew some 30 percent just in the two days following its opening to the public.

It gets even better than that: Allen estimates that as of Monday ("plus or minus a few days"), the site had reached some 50 million users. Google+ would have achieved this feat in just 88 days. Compare this explosive growth to other services: MySpace took 1,046 days to reach that level; Twitter 1,096 days; Facebook 1,325 days; and LinkedIn 2,354 days. It's clear that Google's social networking service has captured the interest of consumers and continues to grow quickly.

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On the same day that Google+ opened itself up to the masses, Facebook launched its latest redesign. The change seems almost ironic considering the opposite trajectories these two social networks are on: Google+ on the way up, Facebook on the way down.

Forget the hit piece that journalism professor Dan Reimold wrote earlier this week for PBS calling Google+ a "ghost town." Even if Reimold's premise was even remotely correct (he needs to remember that up until now, Google was invite-only so of course usage is sparse), that's about to be blown out of the water.

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Popular social network Facebook today unveiled a new feature to help the seven and a half year old site stay competitive as newer sites redefine the norms of social sharing.

Facebook's new feature is simply called "the subscribe button," and it lets users receive only the updates of users they have subscribed to, just like microblogging service Twitter and its progenies.

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Want evidence that Facebook is feeling the heat of Google+’s success? The company is announcing changes that give users more control over how content is shared. Facebook’s efforts seem to be a response to the most popular features of Google’s social network, praised for its tighter privacy controls.

Tagging has become a popular feature on Facebook, but many of us find ourselves tagged in posts, checkins, or photos that we’d rather not have been. The site now will give users the option to approve all tags before they appear on a user’s profile.

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