Microsoft Store is EVERYWHERE
There is no appropriate way to express how aggressive will be Microsoft's retail blitz to support the launches of Surface, Windows 8 and Windows RT (on October 26) and Windows Phone 8 (on October 29). In 18 days, the software giant will have retail shops open in 27 states and three Canadian provinces. Many of the locations will be what Microsoft calls "holiday stores", which are more kiosks than shops but retail presence nevertheless. The company announced the pop-up shops about a month ago, but as important product launches approach the sudden retail blitz takes on looming significance.
The stores' importance cannot be understated, and their value is much bigger than selling new products. The shops will create big brand presence during the holidays and give many shoppers reasons to buy something with a Microsoft logo rather than the bitten fruit. (Say, if there's a bite out of the Apple, shouldn't that make it forbidden fruit in the classical biblical/literature sense or used goods from a purely commerce perspective. I certainly wouldn't pick a bitten apple from the grocery store. Funny that Apple's partially eaten logo doesn't put off more people.)
Microsoft's $99 Xbox 360 bundle: what a rip-off!
Last week, we heard rumors that Microsoft would be releasing a Xbox 360 console with Kinect for $99, subsidized by a two-year Gold subscription commitment to the Xbox Live service, in a fashion similar to mobile phone subsidies.
Monday, the offer went live on the Microsoft Store site, and the plan, which got us excited here in the BetaNews news room, turns out to be no deal at all.
Microsoft expands epic retail war with Apple
It's grand opening weekend for Microsoft's 14th retail store, and first on the East Coast, at Tysons Corner Center in McLean, Va. The company pulled back the curtain yesterday at 9:30 am ET, just down the way from Apple's first-ever retail shop.
I was there when Apple Store opened in May 2001 and regret missing Microsoft Store's debut there. I lived in the Washington, DC area for 23 years before moving to San Diego in October 2007. Tysons Corner is my favorite of the Beltway malls.