Articles about Surface Pro 3

Surface Pro 3 marketing is spot on target

I understand that it's the dog days of summer, when news is light, readers vacation, and writers struggle to produce current content. So I'll forgive colleague Mihaita Bamburic, for his misguided attack against Surface Pro 3. He asserts that Microsoft markets the computer to the "wrong crowd". If that would be tech writers, he gets a nod. Otherwise, I shake my head and point a finger.

I've read this misguided diatribe before, from tech reviewers switching to the Microsoft PC from an Apple, but never expected it from him. As someone who has bought and paid for MacBook Air and Surface Pro 3, I say that Microsoft's marketing is spot on target. The problem isn't the potential consumer buyer but geek writers, particularly those already using Macs.

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Microsoft pitches Surface Pro 3 to the wrong crowd

Microsoft will have a hard time convincing consumers who wish to buy Apple's MacBook Air to get Surface Pro 3 instead. That is not because the former is the better purchase, but because these devices aim to please two different crowds. You're either a Mac or a PC, as the old Apple commercials would say today.

I believe that Microsoft does not realize that it is pitching Surface Pro 3 to the wrong crowd. Swaying would-be MacBook Air owners in the hybrid's direction is not a simple matter of touting feature benefits, as in Surface Pro 3 can be more and do more than MacBook Air. People have to be convinced that those features are things they want; just because they are offered does not automatically mean that they will immediately gravitate towards the device that has them. Yes, some do not want more just because they can get more. And, would-be MacBook Air users do not want more. It's more likely that would-be Surface Pro 3 users do.

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Microsoft Surface Pro 3 coming to 25 new markets

Surface Pro 3 with red Type Cover keyboard

For some strange reason, Microsoft is repeating the same mistake over and over again -- whenever a new Surface tablet is launched, its availability is limited to a low number of markets. No surprise then that the lineup is a sales flop. Consumers may like what they're seeing, but if they cannot buy Surface they will get something else. I know I've been there. Fortunately, not long after launch, Microsoft fixes this problem.

Less than two months after it went on sale, Surface Pro 3 is finally heading to 25 new markets, announces Microsoft's Brian Hall. Prospective buyers will be able to get all variants of the slate (starting with the entry-level Intel Core i3 model and the Intel Core i7 flagship), from the end of this month.

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The Core i3 and i7 Surface Pro 3 models went on sale today -- did you buy one?

Very rarely in the technology world, do we get to experience a truly game-changing product. Sure enough though, the world was treated to just that in 2014 with the Surface Pro 3. Don't get me wrong, the previous iterations of the Surface Pro were good and fundamentally the same, but the 3rd finally achieved the original vision. You see, the iPad was revolutionary, but forced the user to think of devices as home computing vs. mobile. In other words, the user had to compromise and give up productivity for portability and convenience. The Surface Pro 3 literally rewires one's brain to no longer think of computing as dichotomy -- you can have your cake (tablet) and eat it too (laptop).

Recently, I wanted to achieve root access on an Android tablet. Of course, the process required Windows. So what did I do? I connected the Android tablet to the Surface Pro 3 with USB and accomplished my goal. I came away from that experience feeling like the Android tablet was a toy. To use a car analogy, with the USB cable between them, it was like the Surface Pro 3 was a Ford F150 and it was jump starting a Fiat. Well today, the F150 -- I mean, Surface Pro 3, gains two more models in addition to the existing Core i5. Yes, the less expensive i3 and more powerful i7 have arrived!

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Surface Pro 3 users -- Microsoft will fix your Wi-Fi woes tomorrow (maybe)

The Surface Pro 3 is quite possibly my favorite computer of all time. This is quite the amazing declaration, as I have used many. Besides its usability and high-end power, it is an awe-inspiring example of engineering. The fact that Microsoft has crammed all of that high-end tech into such a svelte chassis is nothing short of amazing.

As great as the hardware is, all is not roses. Unfortunately, there has been a plague of Wi-Fi bugs to impact users. Bugs can be commonplace on new hardware, so this is not a massive scandal by any means. However, it is disappointing to the Microsoft-faithful who invested big money to get their hands on the unique hybrid computer. Problems with an internet connection is one of the most maddening, hair-pulling issues that there is. Luckily, the disappointment will be short lived -- the company will be fixing it tomorrow -- for some users at least.

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Microsoft empowers man to overcome disability with Surface Pro and Xbox One

Right now, it is summer in New York. The temperature keeps creeping up and the humidity is causing crankiness. There is no better place to witness the crankiness than the parking lot of a big store like Best Buy or Walmart. People will camp out for a close parking spot with their car's blinker on and fight with each other. Why? They do not want to walk far in the heat. Me? I gladly park far away from the store, because I am thankful that I can walk. No, I am not being judgmental -- only observing perfectly healthy people taking their blessings for granted.

For someone who cannot walk or move their arms, life must be a frustrating, maddening struggle. Luckily, in 2014, we have technologies that can assist people in overcoming their disabilities. Prosthetic technologies are getting better every day and medicines keep improving. A Seattle man named Tyler Schrenk is leveraging technology to live a full life despite being paralyzed, but you may be surprised by what he is using -- a Surface Pro and Xbox 360.

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Want a free Surface Pro 3? Win one by using Skype!

Surface generated almost $1 billion revenue for Microsoft last quarter

The Surface Pro 3 is an amazing computer -- one that I highly recommend. It can be your full-time laptop, tablet and desktop too. Yes, there are less expensive computers, but if you can afford it, don't you deserve it? Unfortunately, in these tough economic times, not everyone can afford a new computer. Between utility bills and the rising cost of gasoline for your car, there is not as much money to go around. College students in particular are aware of these woes, struggling to afford the high costs of education, while eating ramen soup.

Luckily, it seems Microsoft understands these issues and wants you to have a Surface Pro 3 anyway. No, the company isn't just giving them away -- the tech giant is having a sweepstakes in conjunction with Skype and you can possibly win one. Interested? Read on.

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Microsoft really, really, really wants MacBook Air users to buy Surface Pro 3

It is no secret Microsoft is marketing its new Surface Pro 3 Windows 8.1 hybrid as a direct rival to Apple's venerable MacBook Air ultrabook. As someone who owns the latter of the two I can see why. Both are premium devices that are similarly priced (Surface Pro 3 is more expensive, however, when purchased with Type Cover) and offered in near-identical configurations, power-wise, which yield comparable battery life (MacBook Air is better in this regard, even if only by mere hours). However, as I wrote in a past article, Surface Pro 3 offers extra features, like a touchscreen and tablet credentials, which can, arguably, make it more appealing.

As I said before, Microsoft's best chance of persuading MacBook Air users to switch to Surface Pro 3 is come upgrade time, as, right now at least, this upgrade, as appealing as it may be for those willing to dump OS X for Windows, is not worth the cost penalty. Microsoft appears to be aware of this, as it launched a new trade-in offer for MacBook Air owners. And, unexpectedly I might add, the Surface Pro 3 maker offers quite a bit in return.

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Intel Core i3, i7 Surface Pro 3 to ship sooner, Docking Station gets official date

Surface generated almost $1 billion revenue for Microsoft last quarter

Today is finally the day that the Surface Pro 3 becomes available to consumers; well, the Core i5 variants anyway. Sadly, if you are interested in the less expensive i3 model or more powerful i7 model, you will have to wait. For the past few weeks, Microsoft had been communicating an August 31 release, which is like an eternity in internet years. Consumers were faced with a dilemma -- buy the i5 now or wait for the other variants at the end of August.

Today however, Microsoft eases the wait for the i3 and i7 variants, as it actually pushes up the release date to August 1. This is amazing news and quite unique too -- the technology world usually sees release dates pushed back. Will this change your decision as to which Surface Pro 3 to buy?

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On the eve of the Surface Pro 3 release, Microsoft releases firmware update

Dear BetaNews readers, a poem from yours truly. Ehem. Twas the night before Surface Pro 3 release and all over the net, people were anticipating having their computing needs met. If you preordered the tablet you should be fine, but if you didn't reserve it, get up early and start waiting in line. Thank you.

Yes, tonight is the eve of the official Surface Pro 3 release. If you are buying it tomorrow, you will be very happy. However, once you turn it on, before you do anything, you should check for updates. Why, you ask? Well, earlier today, Microsoft released an important firmware update and you might as well get it out of the way. As per a Microsoft representative, here's how to get it manually:

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Microsoft's Surface Pro 3 is better than Apple's MacBook Air -- here's 5 reasons why

Nowadays, if you buy a brand new laptop, it is hard to buy an absolute lemon. Unless you scrape the bottom of the barrel at Best Buy and get some god-awful $200 underpowered computer, you should be fine. Hell, even that inexpensive computer may meet some people's needs. However, some of us spend many hours of each day on a computer, so it makes sense to invest in something great. If you are reading BetaNews, I'm sure you fall into that category. If you ask me which computer to buy, I would recommend many (depending on budget), but two stand out among the rest.

The Microsoft Surface Pro 3 and Apple MacBook Air are great balances between portability, power and cost. Yes, there are more powerful computers, but they are often very heavy and have terrible battery life. Portability cannot be underestimated when it comes to a laptop's value and both of these machines are super thin and light. Last month, my colleague Mihaita pondered the question of which was better based on specs alone. However, as someone who has used both, hands-on, for long periods of time, I am ready to definitively tell you that the Surface Pro 3 is better. Do you agree?

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Buying the Surface Pro 3? Here are the apps, games, programs and accessories you need

As someone blessed with the opportunity to try the Surface Pro 3 early, I can say it is truly a game changer. It is very light, has great battery life and a big beautiful display. The tablet/laptop hybrid is far beyond offerings by competitors, including Apple. If you even consider buying a Macbook Air over this, you are arguably making a huge mistake.

With that said, the Surface Pro 3 will begin hitting stores this Friday, June 20th. While the computer is great out of the box, it is not complete until you install useful apps and programs. But wait, aren't apps and programs the same thing? Yes and no. They are both pieces of software, but apps run in the Modern UI, and programs run in the classic UI. While Windows RT variants of Surface cannot install extra programs, the Pro 3 can, since it has an x86_64 Haswell processor. Below is a list of my suggested programs, apps, games and hardware accessories.

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Xbox One controller on Surface Pro 3 and Windows desktop [Review]

From the moment the Xbox One went on sale, I've been silently waiting for drivers for the controller to be released for Windows. While I am sure the actual console is awesome, I simply don't game enough to buy it. However, I do casually game on my PC, so I want to own the best controller.

Earlier today, my waiting ended, as Microsoft released the drivers I desire. I ran down to my local Walmart to buy the limited-edition Titanfall controller. Why did I buy that one? It looks cool and only cost $5.00 more. As soon as I got home, I ripped-open the box, inserted the batteries and plugged it in. After installing the drivers, I was off to the races. But how well does it work on Windows?

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Surface Pro 3 is the tablet that can replace your laptop -- if you ignore the small print

There’s no question that Surface Pro 3 is a nice piece of kit. My colleague Brian Fagioli loves his, and says it at last puts Microsoft ahead of the competition. It’s expensive though, and a lot of people will struggle to justify the cost.

With previous iterations, Microsoft pitched its slate against the iPad, but with this latest version the tech giant has decided to take a different tack -- positioning it instead as a laptop replacement.

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Surface Pro 3: niche product, not a savior

This week, Microsoft unveiled the Surface Pro 3 with a larger, 12 inch display and surprised some by holding off on a "Surface Mini". While Microsoft continued to harp on their "best of both worlds" mantra, it was very clear that this device was focused on productivity use cases and enterprise users. Does this signal a new era in tablet computing or is this simply a niche product?

I recently downgraded my tablet sales estimate because tablets haven't encroached upon productivity use cases as quickly as "phablets" have encroached on consumption use cases. So wouldn't the Surface Pro 3 fit with my definition of upmarket movement? Not quite. The challenge for tablets is to move upmarket into productivity use cases without compromising on their advantages over PCs -- 1) ease of use, and 2) lower price points. With the Windows 8 operating system and a price tag starting at $930 (incl. the keyboard cover), the Surface Pro 3 misses on both points.

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