Articles about Wiley

LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. 

LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.  

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What doesn't kill you makes you stronger! Activate your natural ability to thrive with Resilience For Dummies

Stress, anxiety, and exhaustion are all-too-common features of our crazy-paced, curveball-throwing contemporary existence, and it's sometimes hard to see how we can make it from one week to the next intact. But there's a solution to the struggle: resilience! In Resilience For Dummies, Dr. Eva Selhub -- former Harvard Medical School instructor and director of the Benson Henry Institute for Mind Body Medicine at the Massachusetts General Hospital for six years -- outlines the proven steps we can all take toward optimal resilience to build healthier, more purposeful, and increasingly joyful lives.

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Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why?

In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. Account-Based Marketing (ABM) has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.

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Privacy, Regulations, and Cybersecurity: The Essential Business Guide is your guide to understanding what "privacy" really means in a corporate environment: how privacy is different from cybersecurity, why privacy is essential for your business, and how to build privacy protections into your overall cybersecurity plan.

First, author Chris Moschovitis walks you through our evolving definitions of privacy, from the ancient world all the way to the General Law on Data Protection (GDPR).  He then explains -- in friendly, accessible language -- how to orient your preexisting cybersecurity program toward privacy, and how to make sure your systems are compliant with current regulations.

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Have you ever noticed that individuals of brilliance often fall short of their true potential? Great ideas, concepts and initiatives seldom break through the sea of business mediocrity. As a senior international leader with over 30 years corporate experience, Hamish Thomson has discovered that true transformation and breakthrough comes from personal insight -- derived not from intellect or technical mastery, but from experience and observation of real-life occurrences.

It’s Not Always Right to Be Right offers unique business and leadership insights, teachable models, and practical advice on what one needs to do differently to achieve desired results.

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Powerful and flexible, Python is one of the most popular programming languages in the world. It's got all the right stuff for the software driving the cutting-edge of the development world -- machine learning, robotics, artificial intelligence, data science, etc. The good news is that it’s also pretty straightforward to learn, with a simplified syntax, natural-language flow, and an amazingly supportive user community.

The latest edition of Python All-in-One For Dummies gives you an inside look at the exciting possibilities offered in the Python world and provides a springboard to launch yourself into wherever you want your coding career to take you.

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We hear it all the time -- "The Uber of this...", "The Salesforce of that...", "It's like Instagram, but for…"

There is no such thing as an original idea anymore -- right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories.

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Learn how you can tackle everyday leadership challenges regardless of your title, position, or authority with this insightful resource

A book about leadership for people who are not in formal or hierarchical leadership positions, Everyday People, Extraordinary Leadership provides readers with a comprehensive and practical approach to addressing leadership challenges, no matter the setting or circumstance.

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In Get Hired Now!, ZipRecruiter founder and CEO Ian Siegel tells you exactly how to find a new job fast. With an insider's view of how over a million employers really make hires, Ian pulls insights from the data to give you step-by-step instructions for writing a resume that works, finding the right jobs to apply to, acing a job interview, and negotiating a job offer.

Relevant for every stage of your career and for every industry, Get Hired Now! is a one-stop resource for job seekers looking to level up, stand out, and land the job.

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The world needs more storytellers. Innovation and creativity are the defining words of this collective moment.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling.

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At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why -- as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. 

Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organization that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect -- and can tie hearts and minds to you for a lifetime -- comes from inside: our values, character, loyalty, and integrity.  

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Do you want to make your Microsoft 365 account a productivity behemoth? Do you want to squeeze every last bit of awesome from Word, Excel, and PowerPoint and learn a little more about Outlook, too? Microsoft 365 Portable Genius has you covered.

A seasoned tech expert and trainer, author Lisa A. Bucki shows you how to build Word documents, Excel workbooks, and PowerPoint presentations the right way, as well as how to use high-impact design techniques to make your documents pop.

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While machine learning expertise doesn’t quite mean you can create your own Turing Test-proof android -- as in the movie Ex Machina -- it is a form of artificial intelligence and one of the most exciting technological means of identifying opportunities and solving problems fast and on a large scale.

Anyone who masters the principles of machine learning is mastering a big part of our tech future and opening up incredible new directions in careers that include fraud detection, optimizing search results, serving real-time ads, credit-scoring, building accurate and sophisticated pricing models -- and way, way more.

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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results has been revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.

In today’s digital age, the traditional sales funnel -- marketing at the top, sales in the middle, customer service at the bottom -- is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. They Ask, You Answer is a straightforward guide filled with practical tactics and insights to put your buyers first and transform your marketing strategy.

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Do you wish you could write better? In today’s business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you’ve never met. No wonder strong writers win the jobs, promotions and contracts. 

Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time -- messages your readers will understand and act on.

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