YouTube

YouTube announced its first-ever subscription service last week, YouTube Red, with the usual set of (uninteresting) "premium" features -- ad-free videos and offline/background playback. The only interesting tidbit was that YouTube Red would also house "original" movies and TV shows starring well-known YouTube personalities. While it may seem mundane, this move has the potential to present a true disruption to the TV industry.

For years, industry observers have talked about the looming threat of cord-cutting -- consumers were expected to drop expensive cable subscriptions in favor of on-demand streaming services like Netflix. But while Netflix has seen exceptional growth, we are yet to see a tipping point in cord-cutting behavior.

Wow, and weird, is my reaction to YouTube Red, which is live starting today. The experience is so different from the regular service, I am stunned. Fast-loading is the first thing, so be careful what you click—or turn off autoplay. Videos on Facebook feel like a moped racing a Lamborghini compared to YT Red.

Using this 2012 MissFender video as example: Pressing the stopwatch on my Nexus 6P at the same time I click to enter the URL, 9 seconds passes before I can start watching the vid. The time includes the auto-loading ad, how long it plays before YouTube permits me to skip, and lag caused by my own responsiveness dismissing the advert.

Cord-cutters -- people that cancel their cable or satellite TV service -- often talk of the alternatives. Netflix and Hulu are two popular streaming video services, but don't forget about YouTube. If you are open-minded, you can actually discover a lot of great content on Google's video site . PewDiePie, for example, is brilliant; give him a chance, y'all.

Of course, the cool thing about YouTube is that it is free. Well, it does not cost money at least. You see, you pay by viewing the advertisements before, during, and after the content. The problem? Ad-blocking is rampant, so many viewers never even see these ads. Unfortunately, Google is launching a paid option called "YouTube Red" (ugh, terrible name). I know what you are thinking -- why is it unfortunate to have choice? Well, it is a slippery slope. If it proves popular (I don't think it will be), the search-giant could start charging for more services -- maybe as the only option. Google historically offers free services through advertising. This moves makes me wonder if the search-giant's "free" business model is realistically sustainable.

While it isn't always reciprocated, Microsoft does its best to support other platforms, putting its apps on rival mobile operating systems and releasing its videos via Google's YouTube. Now the software giant is planning a big release celebration for the much-anticipated Xbox title Halo 5: Guardians, and will be bringing the festivities directly into the homes of fans.

Today Xbox Live chief Larry Hryb, AKA Major Nelson, announces that Microsoft will utilize YouTube to show "Halo 5: Live,” a six-hour live broadcast featuring exclusive gameplay reveals, celebrity appearances, live interviews with the 343 Industries development team and much more.

Facebook has become much more than just a social network; indeed, networking is fairly low down on the list of priorities for many users. The site is increasingly used for gaming, news gathering, and video consumption. Today Facebook announces a batch of new video features in recognition of the fact that videos are what people are looking for.

A small-scale test with iPhone users to try out a video suggestion feature is set to extend worldwide, ultimately spreading to the web and Android. Facebook is also borrowing some ideas from the likes of YouTube, including the ability to build up video playlists.

Google is so ubiquitous that it has become much more than just a company. It is a verb, an ecosystem, a way of life. But just as with anything that you experience every day, it's easy to take it for granted or overlook what's under your nose.

With your Android smartphone in your hand (or an iPhone for that matter), the Google app is a portal to a wealth of information; all you need to do is speak to your phone. It's easy to forget just how helpful the app is -- but Google is here to remind you that it is more than capable of taking on Siri and Cortana. The company has released a trio of videos highlighting what the app can do for you. And you know what? They're actually pretty decent.

YouTube can be a great resource for young children, but there’s also a vast amount of adult content that you probably won’t want them to see.

The regular YouTube app and even the website can place some limits on what you access (Manage Subscriptions > Restricted Mode > On), but if that’s not enough then you might like to try Google’s official YouTube Kids app for Android.

Google has rolled out YouTube for iOS 10.38 for iPhone and iPad. Despite the minor version number revision, the new app sports a major facelift, plus new in-app editing controls.

The new look sports a minimalist interface with just three major navigation buttons: Home, Subscriptions, and Account. Users can tap or swipe to move between the various sections.

YouTube has announced it’s adding new capabilities to the advertising on the site. Yay, more ads on our YouTube videos, who wouldn’t be happy?

Anyway, long story short -- marketers will be able to buy ads which will be displayed during product-focused videos, such as game reviews, unboxings, product reviews and how-to videos.

The likes of Adam Ant and Billy Bragg are among the names backing the Free At What Cost? project. Launched by British composer Hélène Muddiman, the idea behind the campaign is to ensure that artists and content creators get a fair deal by charging for online views and listens.

The basic idea is to protect content against free viewing in an extension of the idea of simple DRM. While the logistics are still to be fully detailed, one of the proposals is to use a Bitcoin-like payment system to enables people to pay artists directly for access to their content.

Anything computer-related can be made social and shareable, and gaming is no different. Amazon's game live streaming service Twitch has proved immensely popular and now Google is ready to put up some competition with YouTube Gaming.

Starting tomorrow (26 August), head over to YouTube Gaming and you can start a stream of your own or watch other gamers play. Of course there will also be an app, and Google is aiming to create "the biggest community of gamers on the web".

Under a new program designed to protect children from seeing adult content, YouTube and VEVO have announced new age ratings for music videos in the UK.

It is the first initiative of its kind, which will block videos that show inappropriate content. Musicians like Miley Cyrus, Rihanna and Robin Thicke have irked parents with the lack of clothing and rather provocative music videos released on the web.

Video streaming is one of the quickest ways to max out a data plan. This is especially true for high-definition videos, which are the commonplace on websites like Netflix and YouTube and, understandably, the obvious quality choice for many mobile viewers. Since not everyone can afford or have the option to use an unlimited data plan, we often have to sacrifice how much content we watch to not pass the traffic limit.

However, an update to Opera Max for Android promises to let us watch more videos without sacrificing much in terms of quality. The app can achieve such results through compression, and the feature is now enabled for Netflix and YouTube.

After months of testing the new video player, YouTube is finally rolling the update out to all desktop users. Even though it is not a full revamp to the video player, it lowers the size of the various elements and offers smarter automatic resolution options.

All the parts of YouTube’s video player are still where they were pre-update. Play/pause, fast forward and sound are located on the bottom left; video quality, size, Chromecast and fullscreen are located on the bottom right. For some videos, a promotional button will be located on the top right, highlighting featured content.

Since the beginning, Google+ has been seen as a mess. It has been dismissed as the social network for people who don’t actually like to be very social, and Google is only too aware that it needs to step up its game. You may well have wondered if the company knew what it was doing… today Google shares details of what it has planned.

Several months ago, Google announced that it was going to split up Google+ into a number of separate projects -- Hangouts, Photos, and Streams. We've already seen the arrival of Google Photos to replace Google+ Photos (you keeping up?) and now, as well as admitting that it made mistakes, Google gives a taste of what’s to come in the months ahead.