Gmail accounts make up 30 percent of marketing databases
The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing.
The company analyzed more than 7 billion emails sent through its cross-channel communications platform Yesmail360i. According to the findings, Gmail users make up nearly half (49 percent) of new subscribers -- those who opted into a brand's email program within the last 90 days -- and 38 percent of subscribers who opted in over the last year.
WikiLeaks: CIA source code leak shows agency impersonating Kaspersky
Following on from its Vault 7 series of leaks relating to CIA hacking tools, WikiLeaks has kicked off a new series -- Vault 8. The purpose of this latest series is to reveal the source code of previously exposed hacking and surveillance tools, and the first release relates to Hive.
The tool itself is interesting enough, serving as backbone to the CIA's malware operations, but there's more. What's intriguing about the first leak in the Vault 8 series is that it seems to show the agency impersonating Kaspersky, by making use of a fake certificate for the anti-virus company.
Facebook explains its creepy-sounding anti-revenge porn plan
Facebook has revealed more details about how its test program for combating revenge porn works. The social network has been trialing a system which allows users to upload naked images of themselves to Facebook so the company can look out for and block others from sharing them.
People were rather shocked at this idea, but even more so when it transpired that the uploaded nudes would be reviewed by Facebook employees. Keen to calm the storm that has whipped up around the issue, Facebook's global head of safety, Antigone Davis, has penned a blog post explaining that "we want to be clear about how it works."
Twitter more than doubles the length of user display names
Signing up for any service means facing the username battle. There are two obstacles: is your username still available, and does it meet the necessary requirements. With Twitter, getting an @YourName handle is tricky because there are simply so many users (and bots), but there has long been a highly restrictive limit on the length of names -- just 15 characters.
Twitter has long offered something of a compromise in allowing display names that are slightly longer -- but only up to 20 characters. Now, the company has announced that there are more than twice as many characters to play with. Display names can now be up to 50 characters in length -- usernames, unfortunately, remain unchanged.
Google helps fake Microsoft software con victims out of money
Most people rely on and trust Google's search results. It’s what the company is best known for, after all. However, anyone searching for a copy of Microsoft’s video editing software is in for a nasty surprise.
Windows Movie Maker was put out to pasture in January of this year, but its appeal is such that a fake version has arrived, and is conning people into parting with money thanks to an unlikely ally -- Google.
New self-service tool helps unlock customer data across ad platforms
Advertising via platforms like Google and Facebook is popular, but any insights gained from using these services are difficult to apply elsewhere.
Identity management company Drawbridge is launching a new Self Service Graph dashboard that gives marketers transparency into their cross-device data by letting them tap into the service, without requiring any engineering on the client side.
Google Files Go is a new Android app that lets you manage and share files
Google is getting ready to expand its collection of Android apps once more, as it just introduced a new title on Google Play. Currently available as a preview, Files Go lets you manage and share files and free up space on your smartphone or tablet.
The app is split into two tabs, one that's called Storage, which helps you delete the app cache, remove files and get notifications for unused apps, and another, named Files, which is where you will find the file manager and the option to send and receive files.
84 percent of enterprises plan to move workloads to the cloud
The need for greater scalability and flexibility, and a desire to avoid capital expenditures are driving enterprises to move more of their workloads to the cloud.
A survey by hybrid cloud operations company OpsRamp of IT professionals in organizations with over 500 employees reveals that 84 percent are planning to move more work to the cloud in the next two years.
Microsoft brings Windows Defender Advanced Threat Protection to macOS, Linux, iOS, and Android
Microsoft has announced that it is teaming up with Bitdefender, Lookout, and Ziften to expand the reach of Windows Defender Advanced Threat Protection (ATP). By partnering with the three major security firms, Microsoft is set to bring ATP to macOS, Linux, iOS, and Android devices.
Bitdefender, Lookout, and Ziften will all feed threat detection information into one central resource, and this can then be used by security teams to keep an eye on all threats in a single location.
Comodo launches free service to remove website malware
Many recent security breaches have been caused by poor website safety, allowing hackers to exploit vulnerabilities to steal data.
Cyber security company Comodo is launching a free malware removal service for websites to help businesses stay secure. Once a business submits a request Comodo's security operations center analysts will instantly remove all malware, perform hack repairs, including checking the files, databases and any malicious code running to remove infection from the site, and keep the customer fully updated.
Apple has already contacted the FBI with help to access the Texas shooter's phone
Following the shooting at the weekend in a Texan church, the FBI revealed that it was unable to access the encrypted phone belonging to the gunman, Devin Patrick Kelley. While the FBI said that it did not want to reveal any specific details of the phone, it was widely believed to be an iPhone -- and now Apple has revealed that it has already been in contact with the agency.
The iPhone-maker says that it got in touch with the FBI "immediately" to offer help in accessing the gunman's phone.
How machine learning is set to shake up marketing
Artificial intelligence and machine learning are expanding their reach into many areas of business, and marketing is no exception.
B2B marketing specialist Engagio has produced an infographic looking at how marketers can incorporate the latest technology into their own account based marketing strategies.
Apple expands its Everyone Can Code initiative around the world
Originally limited to just the US, Apple's "Everyone Can Code" initiative has now been opened up to over 20 universities and colleges around the world. The expansion takes the coding curriculum to Australia's RMIT, Plymouth University in the UK and many other establishments.
The aim is to give people the chance to learn how to code, using the App Development with Swift curriculum for online and on-campus courses. The year-long course serves as an introduction to coding, and is open to students of all levels of ability.
If you send nudes to Facebook for revenge porn protection, the photos will be checked by humans
Facebook caused more than a little eye-rolling with its anti-revenge porn program which requires users to upload the naked images of themselves that they would like to protect. It had been assumed that the entire process would be automated, making use purely of algorithms to analyze images and protect privacy. This assumption was wrong.
Facebook says that in actual fact an employee -- an actual human being -- will have to review the nude images that are sent in.
Microsoft uses Artificial Intelligence for all-new LinkedIn-powered 'Resume Assistant' for Word
If you are currently unemployed, underemployed, or simply looking to change jobs, I urge you to create a LinkedIn profile if you haven't already. The days of showing up at a job with a pen to complete an application is largely dead. Heck, many employers don't even want you to email them a resume nowadays -- some just ask for your LinkedIn profile instead. Don't have one? You are out of luck.
But OK, some employers do still ask for a traditional resume, so it is good to be prepared just in case. Today, Microsoft announces that it will make creating a resume even easier. How? With the upcoming "Resume Assistant" for its Word program. This tool is powered by LinkedIn -- a service Microsoft now owns. The Windows-maker is even leveraging Artificial Intelligence to make this endeavor work better. Basically, the tool will create a resume in Microsoft Word using your LinkedIn history, while also suggesting ways to improve the way you are describing your skills, education, accomplishments, and more.
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