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Millennials make purchases based on social media recommendations

social-media-header

Recommendations that millennials see on social media are their primary shopping driver, a new survey by Demandware says.

The enterprise cloud commerce solutions provider released a global research of 7,000 consumers aged 18-34, with 1,000 being from the UK. The results say that 77 per cent of respondents have bought something after seeing it favorited or shared on some of the social media.

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Virtualization may be up, but data centers remain important

Servers and Storage

As cloud services continue to evolve and form a large part of UK IT spending, it comes as no surprise that virtualization is set to enjoy a successful 2016.

A recent study by the Cloud Industry Forum (CIF) found that four in five UK organizations formally adopted at least one cloud service in 2015, whilst seeing a year-on-year rise in the uptake in cloud services from 48 percent in 2010 to 84 percent in 2015. These figures show the ability for virtual servers to address two key factors in IT strategy: reducing carbon footprint and providing high power solutions. Both these factors are fueling the migration towards virtual services for organizations. In light of these moves there have been concerns that this could lead to data centers becoming redundant. This is simply not the case.

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What is Dark Data and how you can manage it?

Confused woman

It seems today that Big Data analytics is everywhere -- from Starbucks, which uses location-based services to (yes, purposely) place its coffee shops just blocks away from each other; to Free People, which uses customer analytics to design the following season’s collection; to Orange Telecom, which uses network statistics to improve overall customer experience.

And, these are just a few of the thousands and thousands of major corporations and small businesses that are harnessing Big Data, meaning in this day and age, we are amassing and storing more data than ever before. But what is dark data?

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Free tool launches to evaluate privileged password management

Password threat

It's easy to set rules for handling privileged account passwords, but harder to ensure that they're being followed and that they meet best practice and security guidelines.

IT security specialist Thycotic is aiming to help organizations by launching a free online tool that demonstrates how companies compare to other, similarly-sized, organizations when meeting password management practices.

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Where's my phone? A couple in Atlanta don't have it

pickpocket phone stolen steal purse woman

Smartphones are a hot commodity, meaning thieves want them, but they are also relatively small and easily lost or forgotten. There's an app for that. Well, several apps in fact. Creating ways to find misplaced or stolen phones has become a cottage industry, but these products have limitations.

Locating a device isn't an exact science. It's more just narrowing down an area and then making it a guessing game through triangulation via cell towers -- although using GPS works rather better.

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Pale Moon adopts new Goanna browser engine, fine-tunes interface

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Moonchild Productions has unveiled Pale Moon 26.0, the first major update of its Firefox-based browser for Windows and Linux since October 2014.

The new build, also available in 64-bit, sees Pale Moon unveil its own browser rendering engine, Goanna, plus further fine-tune the browser user interface as well as introduce a number of other new features, changes and security improvements.

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Under half of executives are confident in their organization's data quality

data search

According to new research from data intelligence specialist Blazent there's a major disconnect between executive attitudes to data quality and the effect that bad data can have on the business.

Based on a study by 451 Research of 200 C-level and senior IT leaders, the report reveals that fewer than half (40 percent) of C-level executives and data scientists are 'very confident' in their organization's data quality. Yet a majority (94 percent) recognize the impact poor data quality has on business outcomes.

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Joe Belfiore is using an iPhone, and that's not OK

Shock surprise

Joe Belfiore is now on a break from his job at Microsoft, taking an "educational trip" across the globe with his family. Given that Belfiore "runs the team building Phone/Tablet/PC versions of Windows" you might expect him to use a Windows phone to share updates with his followers as, after all, most are Windows enthusiasts.

However, Belfiore is publicly using an iPhone, and he expects his fans to be OK with it. You do not see Jony Ive, for instance, rocking an Android smartphone or a Windows 10 Mobile device, because that would not make the iPhone look like the best smartphone there is. So why would it be fine for Belfiore to use a rival's device?

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Malwarebytes ships Malwarebytes Anti-Ransomware beta

Anti-Ransomware.200.175

Malwarebytes has released the first public beta of Malwarebytes Anti-Ransomware, a stand-alone ransomware blocker for Windows XP or later.

The application is lightweight, and designed to run alongside other security products without conflict, looking out for ransomware-like behaviour and blocking the process before it can encrypt your files.

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HotLink launches disaster recovery as a service

disaster plan

With more and more systems moving to cloud delivery models it's not surprising that disaster recovery services should follow suit.

California-based HotLink is joining the trend with the launch of its new HotLink Managed DRaaS (Disaster Recovery as a Service) using Amazon Web Services (AWS) to provide VMware data protection and cost-effective business resiliency.

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Firefox 44 adds H.264 video support on desktop, supports cloud printing on Android

Mozilla to launch a new Firefox-based browser just for developers

Mozilla has released Firefox 44 FINAL for Windows, Mac and Linux, with Firefox 44 for Android hot on its heels. Like the previous release, the most visible changes are reserved for the mobile build.

Android users gain support for cloud printing and improved search tools, while desktop users can now watch H.264 video on supported systems. Most other changes are under the hood or aimed at developers.

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TreeMapFs is a versatile disk space analyzer

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Storage space may be cheap these days, but wasting it is still a bad idea: the more you fill a drive, the longer file searches, antivirus scans and other system-wide operations will take.

TreeMapFs is a Windows application which provides various ways to analyze drive space usage, highlight resource hogs, and generally help keep your system running efficiently.

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Uber is spying on driver smartphones -- privacy invasion or reasonable safety tool?

carspy

If you give an inch, people can take a mile. This old adage can be good advice when it comes to privacy. Some people may decry a privacy advocate's efforts with the cliche "if you have nothing to hide" argument, but that is poor logic. Look, even if you are following the law, your privacy should be looked at as sacred. Fight for it, y'all.

Today, Uber announces that it is tracking its drivers' smartphone data. At first glance, you might be up in arms. With that said, the company is claiming it is for the benefit of its customers. So, is it right, or wrong?

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Turkey becomes top target for DDoS attacks

DDoS attacks

The final quarter of last year saw Turkey suffer an onslaught of denial of service attacks, the number growing ten-fold to more than 30,000 events per day, according to security company Nexusguard.

The company's Q4 2015 Threat Report shows that 81 percent of the top 10 attack destinations were Turkish-based IP addresses. It's thought that the spike in attacks could be related to rising tensions between Russia and Turkey.

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Roku enhances its search, adding many more channels

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Roku is always adding new channels, the store is jam-packed now. You can even watch the upcoming Super Bowl using the new CBS Sports app the device recently added. All of these options leave it more difficult for users to find the content they want.

Now the set-top box maker is trying to fix that problem, at least to some degree. To ease the pain Roku is expanding its search capability to encompass more channels.

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