Articles about ADATA

ADATA is moving beyond its usual consumer gear and entering the enterprise solid state drive market. The company today announced a new brand called TRUSTA -- this is ADATA going all-in on enterprise SSDs built for real-world AI, data center, and server demands.

The new TRUSTA lineup arrives with two series of SSDs: the high-performance T7 and the more efficiency-focused T5. These drives are built to handle heavy workloads like AI training, vector databases, virtualization, and server booting. That’s a pretty wide range, and ADATA’s clearly betting that TRUSTA can fill in the gaps for businesses trying to keep up with rising storage demands.

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XPG, the gaming division of ADATA, has annnounced its newest PCIe Gen5 solid state drives. The MARS 980 series features read speeds up to 14,000MB/s and write speeds reaching 13,000MB/s. These SSDs are aimed at gamers, content creators, and professionals working with artificial intelligence or other high-performance computing needs.

The real attention-grabber here is the beautifully engineered MARS 980 STORM. It introduces the industry’s first hybrid liquid-and-air cooling setup for an SSD. That’s right, folks -- this drive has both copper heat pipes and dual fans working together to cool things down. XPG claims this design cuts temperatures by about 20 percent compared to passive heatsinks. Despite the complex cooling, everything is powered through the M.2 slot -- no extra cables required. It’s available in up to 4TB capacity, making it a top-tier option for anyone needing serious speed and stability.

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When it comes to mobile storage, speed and reliability can be absolutely crucial -- especially if you’re a content creator. Recognizing this growing need, ADATA today unveiled a trio of new products designed specifically to keep up with the demands of creative professionals and on-the-go users. We’ve got the Premier Extreme SD 8.0 Express memory card, UE720 USB flash drive, and the EC680 M.2 SSD enclosure.

The Premier Extreme SD 8.0 Express memory card isn’t your typical memory card by any means. It’s equipped with a PCIe Gen3 x2 interface, delivering insanely fast read speeds up to 1,600MB/s and write speeds up to 1,200MB/s! Folks, that’s twice the speed of SD Express 7.0 and an astounding twelve times faster than those old-school UHS-I cards you’ve probably got lying around. Heck, it’s even faster than many external SSDs!

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ADATA’s gaming brand, XPG, has introduced its latest LANCER NEON RGB DDR5 gaming memory module, designed to cater to gamers, esports professionals, and tech enthusiasts. With a strong focus on both high performance and eco-friendliness, this new DDR5 memory module brings an innovative combination of extreme overclocking capabilities and sustainable production.

The LANCER NEON RGB stands out with an exclusive heat dissipating PCB coating that improves heat dissipation efficiency by 10 percent compared to traditional memory heatsinks. This coating increases the heat dissipation area and significantly lowers memory temperature by an average of 8.5°C. Overclockers can now push their memory modules to high clock speeds without worrying about thermal throttling, thanks to this advanced cooling solution.

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Can computer memory be cute? No, seriously. Can it be? While it is easy to say no to that question -- I would have said no just yesterday -- some new RAM from ADATA has turned my world upside down. You see, we now actually live in a world where cute memory exists. Seriously.

Today, ADATA launches some new DDR5 memory called ACE 6400, and while it looks like nice RAM from a specifications perspective, it is also a bit plain and boring aesthetically. The memory features a generic silver-colored heat spreader. What is truly exciting, however, is the Limited Edition variant of the RAM as it features a super-cute design. As you can see, its heat spreader is adorned with friggin' colorful flowers. Heck, even the packaging is cute!

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M.2 solid state drives are great options for both laptops and desktop PCS. Hell, if you add such a drive to a compatible enclosure (such as this one), you can transform it into a portable SSD too. But did you know you can upgrade the storage of your PlayStation 5 video game console by adding an M.2 drive?

Today, ADATA launches a new M.2 SSD that is designed for both PCs and the PlayStation 5. Called "LEGEND 960," this PCIe Gen4 x4 M.2 2280 SSD offers impressive speeds and will be initially offered in your choice of two capacities -- 1TB and 2TB. ADATA promises a 4TB variant will be available at the end of August.

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Solid state drives make wonderful internal boot drives for computers, but they are great options for external storage too. Not only are they smaller than mechanical hard disk drives, but they use less power and are much quicker as well. Quite frankly, if you are someone that needs to transport data on a portable drive, you'd be crazy to still use a HDD with moving parts.

Today, ADATA launches its latest portable solid state drive. Called "ELITE SE880," the tiny SSD offers very fast speeds thanks to its USB 3.2 Gen2 x2 interface. The drive has a USB-C port and ships with both a USB-C to USB-C cable and a USB-C to USB-A cable. In other words, it can be used with any modern computer -- whether it has a USB Type-C port or not.

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Power supply units are the unsung heroes of computer builds. They aren't sexy, and they don't really add to performance, but make no mistake -- having a quality PSU maters. A low-quality power supply can lead to system instability, and even worse, fires. Yeah, it is never worth it to choose a PSU from an unknown manufacturer.

With all of that said, today, respected-maker ADATA unveils what looks to be a very nice power supply unit under its popular XPG (XTREME PERFORMANCE GEAR) gaming brand. Called "CYBERCORE," this PSU is offered in two wattage options -- 1,000W and 1,300W. It is also modular, meaning the wires are removable, which is great for cable management.

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Nowadays, professional photographers with high-end camera equipment are embracing CFexpress storage cards more and more. The problem? Those cards are quite expensive. Not to mention, many photographers can get by without the latest-and-greatest. And so, for many photographers -- amateur and professional alike -- good ol' SD cards are still more than fine.

Thankfully, companies are still putting out new SD cards, and today, ADATA launches its latest. Called "Premier Extreme," this SDXC SD 7.0 Express Card comes in two capacities -- 256GB and 512GB. What's most notable about the card, however, is its insane read and write speeds.

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Windows 11 is officially here, but not all new Windows computers will ship with that version of Microsoft's desktop operating system. Understandably, for a little while at least, some machines will still come with Windows 10... they will have the ability to upgrade to Windows 11, however.

Today, ADATA unveils such a laptop under its XPG gaming brand. Called "XENIA 15 KC," it comes with Windows 10 Home, but you can absolutely install Windows 11 when you want to. This gaming notebook is downright drool-worthy. It is powered by a very modern 8-core Intel Core i7 11800H CPU and super-powerful NVIDIA GeForce RTX 3070 GPU. The other components are impressive as well, including 32GB of DDR4-3200MHz RAM, a 1TB PCIe 4.0 SSD, RGB optical mechanical keyboard, and a 15.6-inch display with 165Hz refresh. It's a beast!

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Long gone are the days where Apple was the sole manufacturer of elegant laptops. Quite frankly, Apple has become a bit stagnant with its designs. Truth be told, makers of Windows laptops (such as Samsung, HP, and Dynabook) have met or exceeded Apple's MacBook looks. Best of all, these Windows notebooks are often much more affordable than Apple's offerings too, making them great for students.

ADATA isn't a company that you usually think of for actual PCs, but the manufacturer does in fact offer both desktops and laptops under its XPG gaming brand. Today, ADATA launches its latest Windows 10 notebook, and despite the XPG branding, it focuses more on general use than gaming. Called "XPG XENIA 14," this 14-inch ultrabook is both thin and light. Make no mistake, however, it is an impressively powerful machine. For instance, it is powered by 11th-gen Core processors, uses 3200MHz DDR4 RAM, and has a PCIe gen 4 SSD.

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Does anybody truly need a PCIe 4.0 solid state drive? Well, "need" is a tricky word. Nobody will die as a result of using a slower and cheaper PCIe 3.0 SSD, but at the same time, some people very strongly crave having the latest and greatest. Gamers in particular are constantly looking for an edge with better hardware, even if doesn't really end up helping with their gaming.

Today, ADATA launches an insanely fast solid state drive under its XPG gaming brand. Called "GAMMIX S70 BLADE," it is a PCIe Gen4x4 M.2 2280 SSD with read speeds up to 7,400MB/s and write speeds up to 6,400MB/s. Yeah, folks, that is extremely high performance and both gamers and enthusiasts are going to want it badly.

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If you are into photography, you have probably seen many types of memory cards over the years, such as CompactFlash, Memory Stick, and Secure Digital (SD). I recall owning an Olympus camera that used the now-defunct xD, but I digress.

One of the most cutting-edge memory cards these days is CFexpress, thanks to its blazing fast read and write speeds. It is used by high-end cameras, such as the Canon EOS-1D X Mark III DSLR. Today, ADATA announces the ICFP301 card, which is a Type B variant of CFexpress. While very fast, it should prove rather durable too, as it is technically designed for industrial applications.

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RGB lighting is amazing -- it's a fact. It has the ability to make a great product even better. True, some people hate the inclusion of RGB in so many products nowadays, but to them I say, either buy a different product or simply turn the lighting off. You see, many of these products allow you to turn off the lighting effects entirely, so there really is no downside.

Today, ADATA announces its latest solid state drive, and yes, it features RGB lighting. Called "SPECTRIX S20G," this PCIe Gen3x4 NVMe M.2 2280 SSD carries the company's XPG branding, meaning it is intended for gaming. With that said, even non-gamers can enjoy the performance and good looks of this SSD.

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We recently told you about the ADATA XPG STARKER -- a beautiful compact ATX mid-tower gaming PC chassis. That case was notable for being small while also accommodating a full-ATX motherboard.

And now, ADATA has another elegant chassis that goes in the other direction. Called "XPG DEFENDER PRO," it is instead quite deep, allowing it to support up to E-ATX boards. It should also be able to fit the latest NVIDIA and AMD graphics cards without issue. The front of the case is a beautiful mesh, which will allow optimal air-pull.

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