ADATA launches TRUSTA brand to shake up the enterprise SSD market with fast storage for AI and servers


ADATA is moving beyond its usual consumer gear and entering the enterprise solid state drive market. The company today announced a new brand called TRUSTA -- this is ADATA going all-in on enterprise SSDs built for real-world AI, data center, and server demands.
The new TRUSTA lineup arrives with two series of SSDs: the high-performance T7 and the more efficiency-focused T5. These drives are built to handle heavy workloads like AI training, vector databases, virtualization, and server booting. That’s a pretty wide range, and ADATA’s clearly betting that TRUSTA can fill in the gaps for businesses trying to keep up with rising storage demands.
ADATA unveils XPG MARS 980 SSD series with insane 14000MBs speeds


XPG, the gaming division of ADATA, has annnounced its newest PCIe Gen5 solid state drives. The MARS 980 series features read speeds up to 14,000MB/s and write speeds reaching 13,000MB/s. These SSDs are aimed at gamers, content creators, and professionals working with artificial intelligence or other high-performance computing needs.
The real attention-grabber here is the beautifully engineered MARS 980 STORM. It introduces the industry’s first hybrid liquid-and-air cooling setup for an SSD. That’s right, folks -- this drive has both copper heat pipes and dual fans working together to cool things down. XPG claims this design cuts temperatures by about 20 percent compared to passive heatsinks. Despite the complex cooling, everything is powered through the M.2 slot -- no extra cables required. It’s available in up to 4TB capacity, making it a top-tier option for anyone needing serious speed and stability.
Kioxia and Sandisk unveil 4.8Gb/s AI-ready 3D flash memory


Kioxia, in partnership with Sandisk, has introduced a super-cool 3D flash memory solution that boosts NAND interface speeds to an insane 4.8 gigabits per second! This has the potential to transform AI-powered tasks and data centers.
This advancement integrates state-of-the-art features like Toggle DDR6.0 for NAND flash, alongside the SCA protocol (short for Separate Command Address) which streamlines command handling. Additionally, the PI-LTT system, or Power Isolated Low-Tapped Termination, slashes energy use.
Samsung begins mass production of QLC 9th-generation V-NAND


Samsung has announced the mass production of its groundbreaking one-terabit (Tb) quad-level cell (QLC) 9th-generation vertical NAND (V-NAND). This follows the successful rollout of the triple-level cell (TLC) version earlier this year.
Samsung’s QLC 9th-generation V-NAND brings several innovations, including the industry’s highest layer count achieved through its Channel Hole Etching technology and a double stack structure. This new NAND offers an 86 percent higher bit density compared to the previous generation, further optimizing performance for AI-driven enterprise SSD applications.
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