Articles about Analytics

Apple is a company that, generally speaking, likes to keep itself to itself -- but that's not to say it doesn't like to keep its finger on the pulse and learn about what others are talking about. This is demonstrated perfectly by the company's latest purchase. This time around Apple has invested a reported $200 million in Topsy Labs, a social media analytics firm that specializes in monitoring trends on Twitter.

Topsy has access to every single tweet sent since Twitter inception back in 2006, making it the most extensive database of the micro-blogging service. The information available through Topsy is the sort of data that would prove immensely useful to advertisers, but at this stage it is not clear just how Apple intends to use the information. Topsy Labs' tool can be used to monitor trends on Twitter, check the topics that are being discussed, as well as determining the success and impact of online campaigns.

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When you need to know more about the websites someone is visiting (you want to make sure your kids haven’t been straying on the darker side of the web, say) then checking their cookies has always been one option. But the information you’ll get is often very limited, maybe just to a domain name, and so won’t always be particularly useful.

Google Analytics Cookie Cruncher may be able to help, though, by focusing on Google Analytics cookies. These contain much more data, and in a standard format, so with just a little work you may be able to see the sites someone has browsed, the search keywords used to locate them, the date and time of the last two visits, and the number of times a site has been visited in total.

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Cloud-based desktop software analytics platform Trackerbird completed its beta phase and launched to general availability on Thursday. The platform lets .NET software developers and vendors embed tracking mechanisms in their software to watch installations, trends in feature usage, user behaviour, demographics, and license conversions.

It's similar in concept to Concerity Analytics, which we launched here on BetaNews two years ago. By integrating Trackerbird's SDK into a desktop application, developers can collect anonymized reports and detailed conversion funnel analysis in real time. All software usage metrics collected by Trackerbird are totally anonymous and no IP addresses are stored. Developers can make Trackerbird analytics collection an option that the end user can choose to run.

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Back in November, we took a quick look at the Tout "e-mail as a service" platform for small businesses and individuals.

The startup provides a web-based email analytics platform that lets users track the status of their messages from any email provider in real time, to see whether they were viewed and clicked through, so they can be effectively tailored for optimum engagement.

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Microsoft has released a tool called Microsoft Analytics for Twitter that lets users build their own mini Twitter analytics engine for the Excel 2010 add-in PowerPivot.

This free add-in lets users query Twitter from within Excel 2010 and then build their own dashboard of Twitter statistics with the PowerPivot analytics plug-in. The application has been designed to let users track up to five concurrent search queries including #hashtags, @mentions, keywords, usernames, or any of Twitter's Search Operators, and analyze them with PowerPivot, which includes the ability to gauge the "tone" of a tweet (whether it's favorable or negative) based on customizable parameters.

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Canadian mobile gaming company Fuse Powered Inc., who has released such iOS-based games as Dawn of the Dead, Jaws, and Swarm Killer, announced on Thursday that it had received $2 million in seed funding from the BlackBerry Partners Fund and NFQ Ventures.

The BlackBerry Partners Fund was created three years ago to address the rapid growth of mobile computing, and to invest capital, resources and expertise in "exceptional entrepreneurs around the world who are shaping the future of the mobile eco-system."

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Must everything be partisan? In the US Congress, Democrats and Republicans spilt over nearly every issue. Today's strangest debate isn't political, but analytical -- sides supporting or opposing Apple and bloggers and journalists parlaying games of oneupmanship. It's all about how much tablet market share Samsung snatched from Apple during calendar fourth quarter, if any. The debate is simply pointless.

Earlier today, Bloomberg reported on data from Strategy Analytics stating that Android tablets captured 22 percent market share in Q4, based on 2.1 million shipments, essentially punching market leader iPad smack in the touchscreen. By Strategy Analytics' reckoning, iPad's market share dropped from 95 percent to 75 percent in a single quarter.

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Adobe on Tuesday announced that it had acquired audience and data management company Demdex, growing Adobe's Web marketing platform further as the online advertising business continues its evolution.

Just over a year ago, Adobe acquired Omniture, a leader in web analytics and audience management that formerly acted as a partner for Adobe. Since the acqusition, the software formerly known as Omniture Online Marketing Suite has become Adobe Online Marketing Suite powered by Omniture.

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Download Concerity Analytics Free 1.0 Beta from Fileforum now.

Web developers have access to all sorts of information about the visitors to their sites: IP address, operating system, browser type, and so forth. With solutions like Omniture's SiteCatalyst, for example, developers have access to an even greater depth of information about visitor behavior that they can use to improve their product.

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This morning in the Android Developer's Blog, Google Engineer Raphaël Moll announced the Android device dashboard, a statistical tool which lets developers know which Android versions are most commonly used.

Today's dashboard's data is accurate up to three days ago, and provides insight into the mix of Android devices out in the wild.

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Two years ago, as Betanews reported at the time, a security engineer testing Adobe's CS3 Web content creation suite for Mac discovered to his surprise that the code it was generating sent data over a network back to a very odd address. It was masked to look like a local network address, with the usual "192.168" prefix, but it used a capital "O" instead of a zero. As it turned out, the address 192.168.112.2O7.net was registered to Omniture, a Web analytics company with which Adobe was apparently doing some interesting business.

Only after the engineer publicly discussed his discovery did Adobe come clean about the fact that yes, CS3 and Flex-based applications were transmitting data back to an analytics company. "Omniture is a client-based analytics platform that uses information stored in both JavaScript variables and the user's cookie to track a user's progress through a site, giving business insight into how to create better user experiences," the company's admission read.

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In a blog post over the weekend Mel Carson, community manager for Microsoft's adCenter Analytics, announced that the project will not be leaving beta. The project, which began its pilot stage in France back in 2005, will remain online through the end of the year, and the associated blog will continue as "Insights & Analysis" -- indicating that perhaps Microsoft's not entirely done thinking about the Web numbers problem.

Carson called the beta program a success, despite the failure to launch. "The insights you've contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft's future in this space. You've helped us work towards making an informed decision about building a general Web analytics solution," he wrote. He added that Microsoft in this case is now looking more closely at addressing specialized markets, as opposed to the more general small- and medium-sized "self-serve" clients that adCenter Analytics served.

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Since Google Analytics started tracking Chrome on Thursday, the new browser is showing a browser share of 6% or higher on some Web sites -- including BetaNews. But that's much higher than the under 2% share reported by Net Applications.

A follow-up look at Net Applications' hourly statistics for estimated worldwide Web browser usage share, conducted at around 2:00 pm today -- showed that Chrome achieved its peak penetration of 1.73% of the world's HTTP requests on Sept. 5 at 4:00 am EDT.

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With all that Google has had on its plate over the past two years, you can imagine some projects have been shoved to the very back of the back burner. But only now is a February 2006 acquisition starting to heat up.

Over two years ago already, Google purchased the developer of an innovative set of blog traffic measurement tools called MeasureMap. Its key feature was providing blog proprietors with a near-real-time geographical plot of where its readers originated from, along with key data as to what readers were interested in and what they responded to.

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According to French Web metrics firm XiTi, Mozilla Firefox continues its unabated growth in popularity, reaching around 29% usage share in Europe overall in March.

Microsoft Internet Explorer saw its usage share begin to drop in the at the end of 2005, roughly one year after Firefox 1.0 was released and began to be embraced internationally. In 2006, the XiTi Monitor reported Firefox had continued its market share increase to around 23-25%.

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