People prefer support from humans over AI when implementing CRM


A survey from CRM solution provider Workbooks finds participants voicing their strong preference for human support over AI-powered solutions.
This not entirely surprising result shows that while AI-powered support may offer efficiency and cost-effectiveness, it falls short of meeting the nuanced needs of businesses seeking personalized assistance.
Bots account for half of all web traffic


A new report from Imperva finds that 49.6 percent of all internet traffic came from bots in 2023, a two percent increase over the previous year, and the highest level since the company began monitoring automated traffic in 2013.
The proportion of web traffic associated with bad bots grew to 32 percent in 2023, up from 30.2 percent in 2022, while traffic from human users decreased to 50.4 percent. Automated traffic is costing organizations billions of dollars annually due to attacks on websites, APIs, and applications.
IT leaders struggle to keep up with emerging threats


A new report shows that 95 percent of IT leaders say that cyberattacks are more sophisticated than ever and they are unprepared for this new wave of threat vectors.
The survey, of more than 800 IT and security leaders around the world, from Keeper Security reveals that firms are witnessing AI-powered attacks (51 percent), deepfake technology and supply chain attacks (both 36 percent), cloud jacking (35 percent), Internet of Things (IoT) attacks and 5G network exploits (both 34 percent), and fileless attacks (24 percent).
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Masimo launches innovative Denon PerL and PerL Pro True Wireless Earbuds


Masimo (a well-known medical technology company) is introducing its latest innovation -- AAT (Adaptive Acoustic Technology) -- through its recently acquired Denon audio brand. You see, the new Denon PerL and PerL Pro True Wireless Earbuds, which are equipped with Masimo AAT, launch today. The earbuds' name, "PerL," symbolizes Masimo's mission to deliver a "PERsonalized Listening" experience. But what is AAT? Well, it offers users the ability to create a personalized audio profile to optimize sound quality.
Hearing abilities vary from person to person and can significantly impact the listening experience. The Denon PerL TWS earbuds, including the Denon PerL Pro and Denon PerL models, utilize proprietary Masimo technology to measure faint otoacoustic emissions (OAEs) generated by the inner ear in response to a range of tones. These emissions are used to evaluate an individual's unique auditory response. How cool is that?
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