$199 iPad is a bad idea
Over at eWeek, Don Reisinger presents "A $199 iPad: 10 Reasons Apple Should Discount its Tablet". My retitle: "10 lame-ass reasons why Apple should slash iPad's price to $199".
I don't often go for another reporter's jugular, but Reisinger is the king of top-10 lists and this is among his worst. We post top-10s sparingly at BetaNews, because of their limited news value. But they do generate traffic. Top-10s are the purview of pagevew whores. Well, hell, Google search might filter this post for the "W" word; so much for my pageviews. Frack it. I'm not a traffic slut; I just have a bad reputation.
Should Microsoft release Office for iPad?
That's my question for you this Tuesday morning, following new rumors about Office for iPad and its imminent release. Over at The Daily, Matt Hickey insists Microsoft has nearly finished development and "the app will soon be submitted to Apple for approval". The software supposedly has capabilities from Excel, OneNote, PowerPoint and Word and inherits characteristics from Windows 8's Metro UI.
Whoa, can this really be a good idea, Office on iPad?
You knew this right? Apple buyers are wealthier
Most Apple products aren't exactly comparably low-priced, so it shouldn't surprise anyone that customers have higher incomes -- considerably more. Still, by how much is about as startling as the sticker shock a Dell Inspiron buyer gets when shopping MacBook Pros. I'm surprised Apple doesn't post a trauma team with security guards (unless perhaps Apple Store employees are registered EMTs) inside its retail shops; surely someone suffers cardiac arrest from the prices.
For some reason NPD and Nielsen issued data within days of one another looking at device buyer demographics -- hence why I'm posting about price at all. Beyond the press release data, which you can read in a few paragraphs, I wondered about Macs and iPads, seeing as analyst firms Canalys and DisplaySearch insist that tablets are PCs. So I asked Stephen Baker, NPD's vice president of industry analysis, about US demographics.
Would you buy 8-inch iPad?
Wall Street Journal claims that Apple is testing a smaller tablet, around 8 inches. The question: Would you buy one, if available?
Who knows, maybe your answer will help Apple, given how super-secretive is the company's product development. You can be the customer research Apple should seek before launching new products, particularly now that Steve Jobs -- master of good taste and guiding voice of one -- is gone. Please answer in comments and take our poll. But first read this perspective on what 8 inches could mean.
Apple protesters make me really mad
About four months ago, thousands of people held vigil outside Apple stores, honoring deceased cofounder Steve Jobs and joining a sudden canonization -- deification, really -- process that raised him above mere mortals. Today, crowds return to those same shops in anger, protesting workers' treatment at Apple factories in China. Whoa, how brands, and emotions about them, suddenly change.
I'm simply appalled, not by Apple, but by the protesters. This is no Arab Spring, people.
Avid Studio for iPad debuts, but, hurry, the low price won't last
Move over, iMovie, some serious competition moved on to iPad, today. Avid Studio for iPad is now available -- $4.99 for a limited time. Avid was the big name in filmmaking, long before Apple stormed the market with its pro and amateur products. Apple reigns king on iPad and the Mac. Can Avid provide some needed tablet competition?
By the specs and feature list, Avid Studio for iPad appeals. The app can directly capture video, use multiple content sources on the tablet (e.g., audio, photos and video), generate motion titles and graphics, precisely trim content, create picture-in-picture effects and much more. That's all while taking advantage of iPad's touchscreen. For people using Avid's PC software, there's an app exporter available, too.
Why do smartphone owners buy tablets?
For a company which business depends on collecting data, Google sure was slow tabulating its report on smartphone usage. The study is available today, but the data is already outdated given strong holiday e-book reader and tablet sales and global impact of 37 million iPhones sold during fourth quarter -- the startling number Apple released yesterday. Still there are some fascinating trends here that likely will prove true had Google collected data in December or January rather than September-October.
What I find perplexing: 17 percent of US smartphone owners also have tablets -- 11 percent in Japan, 10 percent in United Kingdom and 8 percent each in France and Germany. Note: This data, as the rest, is for smartphones privately used. The percentages likely would be higher when including business use, and the trend is accelerating, says Google. My question, and this is really for you to answer: Why buy a tablet if you have a smartphone? Remember, Google isn't tracking PC owners who buy a tablet, but smartphones users who do.
Apple Q1 2012 by the numbers: $13B profit, 37M iPhones sold
Today, after the closing bell, Apple answered the question analysts have asked for weeks: How many iPhones sold during the holiday quarter? The answer: A colossal number -- 37.04 million.
Apple also shipped 5.2 million Macs and 15.43 million iPads during fiscal 2012 first quarter. Analyst consensus was around 5 million and 14 million, respectively, and 32.5 million iPhones. During today's earnings conference call, Apple CFO Peter Oppenheimer revealed 315 million cumulative iOS device sales. Apple's App Store has 550,000 applications -- 150,000 for iPad. Developers will have earned $4 billion cumulatively by the end of the month, he said.
CloudOn for iPad mini-review
The iPad has been touted as a replacement for the laptop, but if this is to happen a serious office suite is needed to allow everyday tasks such as word processing and number crunching to be carried out. In this area there are a number of mobile office suites to choose from, including Apple’s own iWork apps Pages, Keynote and Numbers as well as the likes of Documents To Go, Quickoffice and a few others.
While all of these are capable of producing and working with Microsoft Office compatible files, there is no getting away from the fact that none of them is Microsoft Office. This is something that CloudOn for iPad aims to address, bringing you fully functional versions of Word, Excel and PowerPoint to your tablet.
One in four Americans own an e-book reader or tablet
That's a dramatic change from just a few months ago and, perhaps not coincidentally, before new Nooks and Kindles lowered price of entry for both categories. Between December and January, the number of Americans owning one of the devices rose to 29 percent from 18 percent. During the same time period, the number owning a tablet rose to 19 percent from 10 percent, which is the same rise for e-book readers.
Pew Internet released the data earlier today, based on surveys conducted in mid December and early January. "These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers", according to the report. "However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted". As recently as August 9 percent of Americans owned e-book readers and 10 percent tablets.
Mr. University President, please don't adopt Apple's iBooks 2 platform
I'm a second year doctoral student, and I've got some concern about something I heard today that I want to share with any forward-thinking university president, but also with you.
Many schools will be looking at a new e-textbook platform from Apple that will have long-lasting impact on curriculum, students, teaching and cost of education.
iPad invades the enterprise
Last week I chimed: "Only Windows 8 can save the PC market now". Weak consumer computer sales forebode market shifts ahead, but so do those in the enterprise. An IDG Connect study reveals just how much: IT and business decision makers are augmenting or replacing PCs with iPads at an alarming rate.
"Fully 51 percent of IT and business decision-makers say they always use their iPad at work", according to the report -- and, of course, that's the number who actually own the tablet. Sixteen percent have replaced their laptop with an iPad and 54 percent supplement it. Remember, these numbers are for people responsible for corporate computing. As the wind shifts in their sails -- or should that be sales -- so does it eventually across the computing infrastructure. The data suggests that iPads are significantly starting to cannibalize PC sales -- and not just among consumers -- and it's consistent with recent global PC buying trends.
Need Microsoft Office on iPad? Try OnLive Desktop
While there are a lot of claims made about how tablet computers such as the iPad could be used as complete replacement for desktop computers, there are a number of obstacles that get in the way of this. There are a number of mobile versions of well-known desktop applications available, but these tend to be far more limited than the software you are used to using and there is also the problem of transferring files between devices to bear in min. These are problems that OnLive Desktop can help with, providing iPad users with a fully functional version of Microsoft Office to work with.
This is not a standalone office suite, nor is it a remote access tool in the traditional sense -- rather it is something of an amalgamation of these two ideas. OnLive Desktop provides you with a Windows 7-style interface along with a remotely hosted version of Microsoft Word, Excel and PowerPoint, which is a million miles away from the office suites that can be found in the App Store. Here you are working with a remotely hosted version of Office, which means that you have access to the full gamut of features.
Sony slashes S Tablet prices
Sony Electronics rang in 2012 with a surprising discount that may foreshadow much about the tablet market this year. Overnight I received email from a Sony spokeswoman saying the company "has permanently dropped the price of the Sony Tablet S by $100 starting today". This follows what seemed like a temporary $50 discount right before Christmas. If you paid $499.99 or $599.99 before Santa's sleigh ride, 16GB Sony S is now $399.99 and 32GB 499.99.
SonyStyle Store doesn't yet list the new pricing as permanent, merely "save $100 instantly". "On top of these savings, Sony is also currently offering (for a limited time) a store credit and five free Video Unlimited movie rentals, five free PlayStation Store game downloads and 180 days of free Music Unlimited service with the purchase of a Tablet", the spokeswoman says.
10 resolutions Apple should make for 2012
This is the first year Apple will operate without its co-founder and leader Steve Jobs. To move forward without him, what does the company need to do in the new year? While I've never fancied myself a prognosticator, I do have a few suggestions on what the Cupertino, Calif. company needs to do.
Some have to do with changing the way Apple works and does business; others require some hard decisions on Apple's product lines. Either way, 2012 will give us the first glimpse whether or not Apple can move on from its past and iconic leader.
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