Chrome marketing is exceptional
Love makes the world go round, and, c`mon, who doesn't love a good relationship story? But love stories aren't easily told -- one reason there are so few classics. But Google has done just that in 90 seconds. Take a moment to watch the embedded video over your morning coffee and bagel, donut or scone and tell me if you agree.
I don't even recall where I saw the commercial -- it was during some program I had recorded then watched on Monday evening. But as I fast-forwarded through the adverts, something about this one caused me to stop. Perhaps it's subliminally related to the long length, seeing as most TV spots are no longer than 60 seconds. I actually rewound and watched a second time. Now that's marketing.
Walmart lets online shoppers pay with cash
Cash as a form of payment is rare these days as plastic takes over, and online it is all but nonexistent. Not anymore, though -- Walmart now allows online customers to pay for their orders with the good ol' Greenback.
Here's how it works: customers place their orders on the website, and select "Cash" as the payment option. They then have 48 hours to take a printed-out copy of the order form and pay at any local Walmart store. Walmart's demographics seem to support such an offering, so it is obvious why the retailer would offer cash as a form of payment.
You can assemble IKEA's Uppleva HDTV
My wife and I just about collapsed laughing while watching Conan last night. Episode's highlight: Two videos -- one for IKEA's Uppleva television. Team Coco isn't waiting for the official release and offers set-up instructions now.
The other segment, featuring a video, may not be SFW. Conan O`Brien accepts viewer responses, via YouTube, about mistakes he makes during the show. Last night, he went to great lengths to get around one. Keep liquids away from your computer before watching this one.
Samsung Galaxy S III promo dares iPhone users to be different
Samsung's new promo for next week's big mobile event is a real snoozer. It's nothing like those cheesy videos mocking iPhone users for being wannabe hipsters, who have such no lives they'll wait hours on end to buy a phone that looks exactly like the one owned now. Instead of chutzpah, galaxies pass before your eyes. Get it? New Galaxy device launch. Wake me, I fell asleep.
But wait for it. There's a pretty good punchline, if you can bear through the video's first 48 seconds. Be sure that if an iPhone user, Samsung means the dig for you.
As if Nokia Lumia 900 Windows Phone didn't have enough problems...
Nokia has enough Lumia 900 marketing problems, without twitter making more. The photo with this post is pretty self-explanatory and shows how nasty promoted tweets can be.
The smartphone went on sale from AT&T April 8 for $99.99 -- that's quite a good price. Then almost immediately users started complaining about Internet connectivity problems, and Nokia quickly responded by making a magnanimous offer: $100 back to the people who already bought the phone and were willing to install a software update. Anyone else: Phone replacement. Meanwhile, Lumia 900 is free to new buyers until April 22. Okay, so why is there a promoted tweet in my feed on April 15: "That's right! Starting April 8, the Nokia #Lumia900 can be yours for $99.99 exclusively at @ATT"?
Nokia could teach Apple a thing or two about customer service
It’s the biggest product launch of the year so far for Windows Phone and Nokia. The Lumia 900 went on sale April 8th and early reports suggest that sales are better than expected. They're nothing stellar but nevertheless some good news for a platform struggling to gain market share.
Earlier this week, I convinced my mother to purchase her first Windows Phone, the Cyan Lumia 900. Later that afternoon, I learned of a serious software bug causing devices to literally lose their data connections --an essential feature for any smartphone. So admittedly, I was pretty concerned. It turns out, I didn’t need to be.
Samsung Galaxy Nexus and Nokia Lumia 900 is a fair comparison
Discussion Counterpoint. Colleague Tim Conneally and I got into a heated debate about smartphone comparisons this morning. He has the Nokia Lumia 900 Windows Phone for review (and I -- whaaaaa -- don't). I suggested Tim do a comparison with Google-branded Galaxy Nexus, which we both have. He refused. Tim was quite adamant about it, too. His out-and-out refusal clearly taps into strong feelings about how products are compared.
We bantered back and forth over group chat, with neither of our positions changing. "Buyers make these product comparisons all the time", I expressed late in our debate. "I can see we won't agree. If I had the Lumia 900, I would compare them". But I don't, and Tim won't. So I suggested: "Let's ask the readers...something like: 'Would you like the Samsung Galaxy Nexus and Nokia Lumia 900 compared?'"
Stop comparing unlike objects. RIGHT. NOW.
Discussion Point. Joe Wilcox asked me to write an article comparing the Nokia Lumia 900 to the Samsung Galaxy Nexus. I refused. Here is why. Read Joe's response.
Anyone who knows about marketing should readily understand market segmentation: it is a way of isolating customers/users/consumers by type. It could be geographically, it could be demographically, it could be psychographically, or it could be through some other defining characteristic.
'Siri, who is Frank M Fazio?'
I'm appalled by the sudden feeding frenzy about the Siri lawsuit, which was filed last week but only big-time hit the mainstream news yesterday. Now the damn thing is everywhere, and I've been asked to jump on the meat wagon and write something, too. Siri is the iPhone 4S "personal assistant".
It's all so pointless, going after Apple for beta software, about which advertising states "sequences shortened" for Siri's responses. New Yorker Frank M. Fazio is suing Apple because he bought a 32GB iPhone 4S from a Best Buy in Brooklyn on Nov. 19, 2011. Gasp, "plaintiff was exposed to Apple's representations regarding the Siri feature" -- that is according to the legal filing. Siri's alleged crimes: Failing to understand Fazio and giving him the "wrong answer". Apple's alleged misdeed: Misleading and false advertising.
New Internet Explorer commercial is better than the browser
Last night, while watching "The Walking Dead", I breezed past an Internet Explorer 9 ad, while fast-forwarding commercials. I actually stopped to watch the last 15 seconds or so. Perhaps it was the one here or another similar. I'm uncertain, since Ryan Gavin, Internet Explorer General Manager, says the TV spot above airs tonight and I already deleted the recorded program.
I must say, though, there's something appropriate about an Internet Explorer commercial running during "The Walking Dead" -- that's assuming where I saw one last night. I also fast-forwarded commercials during a show about kittens my daughter watched, and perhaps I saw the ad there. Considering IE's declining usage share, there's metaphor here in the AMC drama.
You will get 'Smoked by Windows Phone'
If not for the flu, I would have caught this yesterday: Microsoft has launched a digital-only video ad campaign based on its "Smoked by Windows Phone" contest at this year's Consumer Electronics Show. It's another marketing win for Microsoft, and this has become habit -- and strangely so for a company that just a few years ago showed about as much advertising finesse as a dog scratching fleas.
The video here is a long version. The actual Windows Phone clips appearing on popular tech sites are 15 or 30 seconds. I count four of these and another two-minuter. Microsoft reshot the contests at one of its retail shops, rather than use video from CES.
Would you pay $10,000 for pizza and a bride?
I don't know what's stranger, Pizza Hut's Valentine's Day marketing gimmick or one of our editors finding it on Facebook. BetaNews FileForum managing editor Eddie Elmore consistently drops interesting links into group chat. The link to the Pizza Hut promo churned up so much discussion among the staff, I had to post.
If you're willing to pay Pizza Hut $10,000 and another 10 bucks for a Dinner Box, the restauranteur will help you propose marriage. Besides the food, you get a ruby ring, limo service, flowers (hey, it's Valentine's Day), photographer, videographer and your own fireworks show. My question: What if he or she says no. You want to be damn sure of the answer beforehand.
'This is our generation's Woodstock'
Samsung's newest "The Next Big Thing is Already Here" TV commercial is the riskiest, but by far the snarkiest for anyone closely following the marketing campaign. The jokes are all inside and require some familiarity with previous installments. The risk: Everyone else won't get it. The snark: The iPhone hipster putdowns are mean -- really mean.
During the very first commercial, one Apple hipster waiting in line for iPhone could never get a Samsung because he's "creative". The guy next to him snipes: "Dude, you're a barista". Both men are back in the new commercial, with the barista serving coffee to the snarky companion -- who is carrying Galaxy S II! He's done with the iPhone hipset and makes it known: "It's nice latte art, my man. I see you're still creative". He's with a woman who had the same Samsung smartphone during the first commercial in the series. The Barista: "You two look happy, with your phone".
'We just got Samsunged'
Since buying Galaxy Nexus last month, I haven't paid as much attention to Samsung's stunningly clever "The Next Big Thing is Already Here" advertising campaign that slaps around the iPhone hipster set. There's a new TV commercial that begins with a group of iPhone want-to-haves camped out, literally, by an Apple Store.
"Ah that looks like last year's phone" is the killer line, says a guy rising from his sleeping bag to look at an unboxing video of, presumably, iPhone 4S. Samsung snark already has soured perceptions of iPhone and boosted those of Samsung brands, according to YouGov BrandIndex. The attack ads, which never specifically mention iPhone, marks one of the most iconic marketing campaigns since Apple's "Get a Mac".
Samsung snark sours iPhone perceptions
The shoe is on the other foot. I hope Apple wears it well, because I expect it's a tight fit.
Samsung is doing to Apple what the "Get a Mac" marketing campaign did to Windows a half-decade ago: Change perceptions, for the negative. Apple's ad campaign is one of the best conceived for tech products, using two actors to represent a Mac and Windows PC and convey simply complex concepts about why one is better than the other. That campaign crushed the Windows brand at a time when Microsoft delayed Windows XP's successor, which thumped on the market in late 2006 like someone flying fast and far from a trampoline. Samsung's "The Next Big Thing is Here" campaign -- squarely slamming iPhone and its idolaters -- similarly succeeds.
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