Microsoft is making it harder and harder to use a local account in Windows 10
Microsoft has always encouraged Windows 10 users to make use of a Microsoft account rather than a local one -- and it has been piling on the pressure.
In the US, Microsoft had already taken the step of hiding the option to create a local account during the installation of Windows 10, and now this seems to be spreading to other parts of the world. While there are undeniable benefits to working with a Microsoft account, the company appears to be reducing users' choices.
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With a Microsoft account, it is possible to synchronize settings between different computers, but there are plenty of people who prefer the old-fashioned style of account. Now, having experimented on US Windows 10 users, Microsoft is imposing the same limitations on users in Germany -- and it could well spread to other parts of the world before long.
It is still possible to create local accounts in at least a couple of ways. If you disconnect from the internet while installing Windows 10, it will be easier to find the local account option -- but even then, you'll be encouraged towards using a Microsoft account. The second option is to accept that you need to sign into a Microsoft account during installation, but then you can create a local account after the fact.