Articles about Advertising

Mobile devices are increasingly used for many aspects of our lives and that includes playing games. But what does this mean for enterprises looking to promote their brands?

New research from mobile engagement platform Tapjoy suggests that consumers are twice as likely to say they feel relaxed when playing mobile games than they are when using social apps and that means more potential for advertisers to get their message across.

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If you’re a Windows 10 user, you’ll be no stranger to Microsoft’s adverts which appear all throughout the operating system, including on the Start menu, and the Lock screen. As I wrote a week ago, Microsoft is planning on introducing even more adverts in the Creators Update.

The latest ad to appear is for one of Microsoft’s Chrome extensions, and it arrives -- appropriately enough -- above the Chrome icon on the taskbar. The browser doesn’t need to be open at the time.

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Analysis of data from billions of mobile ad impressions served during the third quarter of 2016 shows that for the first time Android has passed iOS in terms of revenue generated.

The report from real-time advertising platform Smaato shows that based on eCPM (effective cost per thousand impressions) in the third quarter of 2016, Android accounts for 55 percent of global mobile ad revenue generated by publishers compared to 41 percent for iOS, the share of which is eroding.

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Facebook, Apple and Google face a drop in ad revenue if EU proposals to apply the same rules to online messaging services that currently apply to telecoms companies go through. In a nutshell, the proposals suggest that the likes of WhatsApp, Gmail and iMessage should ask for explicit user permission to allow tracking with a view to delivering targeted ads.

Google and Microsoft have already faced criticism for scanning emails and using the contents to tailor advertising to the recipient. The EU wants online message services to be subject to the ePrivacy Directive to help improve confidentiality and security.

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Microsoft has been sneaking adverts into almost every spare space in Windows 10.

These ads appear in the Start menu, on the Lock screen and even in the Windows Ink Workspace. Plus, the software giant has been showing popups promoting Microsoft Edge and running app promotions on the new tab page. But, because there’s still real estate left to throw some more ads in, Microsoft plans to introduce even more promotions in the forthcoming Creators Update.

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The fact that Google scans the contents of emails sent and received through Gmail has been known for some time now. It's just one of the ways in which the company gathers information about users to help deliver targeted advertising. Faced with a lawsuit over the privacy implications of this technique, Google has agreed to change its scanning systems.

Before you check to see whether hell has indeed frozen over, this is hardly a dramatic change of heart for Google. The change is only very slight, and in practice it will make little -- if any difference -- to end users.

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Advertisements for junk food that are aimed at children are to be banned from non-broadcast media, including online. The Committee on Advertising Practice (CAP) announced the measures, which will affect advertisers in the UK, as the government tries to tackle childhood obesity.

The ban means that foods high in fat, salt and sugar cannot be advertised on social media, YouTube channels and gaming websites in ways that will specifically appeal to children.

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Internet users are accustomed to the idea of targeted advertising. Both Google and Facebook take into account the things you look for online, the things you look at, the people you are connected to, and so on, and use this information to pelt you with ads they think you will respond to.

Having been forced to stop using data gathered from WhatsApp to deliver targeted ads to social network users, you might think that Facebook would consider toning down its ad personalization. But you would be wrong. For the last few weeks, Facebook has been testing the delivery of targeted ads to Roku and Apple TV based on what people are watching.

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Right-wing website Breitbart -- the darling of the so-called alt-right movement -- has been blocked by a leading ad exchange. The site, home to Milo Yiannopoulos (also known as @Nero and banned from Twitter) will no longer be permitted to sell ad space via AppNexus.

The move comes after an audit by AppNexus found that Breitbart was in violation of its policies on hate speech and incitement to violence.

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Facebook, like Google, is all about the ads. Not content with filling newsfeeds with advertising, Facebook Messenger -- already something of a privacy nightmare -- is about to become home to 'sponsored messages'. Ads by another name.

The new ad formats follow on from newsfeed data designed to direct Facebook users to Messenger, and from there the idea is to drive brand awareness and increase sales. But as with other advertising on Facebook, ads are targeted, meaning there is more than a slight degree of concern when it comes to privacy.

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Just when you thought the Samsung Galaxy Note7 saga was over, there's a new twist. The Korean smartphone manufacturer placed a full-page ad in US newspapers yesterday, apologizing to customers for the problematic handset.

The ad appeared in the Wall Street Journal, the New York Times and the Washington Post and the company says it is "truly sorry" for failing to deliver "best-in-class safety and quality".

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Just the other day users started to notice that Microsoft was using Windows 10 to push ads for its Edge browser. Already riled by ads for Windows 10 itself and the appearance of app ads in the Start menu, people were soon asking how to stop the unwanted popups.

One suggestion that started doing the round was that simply unpinning Microsoft Edge from the taskbar does the job -- but it doesn’t seem to work for everyone. Here are a few more things you can do to prevent the appearance of Microsoft's ads.

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Online advertising is a divisive issue, and one that sees many people turning to ad blockers to improve their online experience. The biggest name in the business is Adblock Plus which has come under fire in recent months for its Acceptable Ads program that allows certain ads to be whitelisted.

The company behind Adblock Plus, Eyeo, today published an extraordinary blog post in which it attacks "crazy accusations" made about it and its program. Introduced in the format of an election-style fact checker, the post from Ben Williams drips with barely disguised fury at what are described as "slants, spins and downright lies".

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Earlier today we reported about allegations from ProPublica that Facebook is engaged in what appears to be racist ad targeting by excluding based on 'ethnic affinity'. Facebook, predictably, refutes these claims.

Firing up full-on defensive mode, Facebook says that its users benefit from targeted content that is more relevant to them. To use the company's marketing spiel, this is "especially critical for people who choose to affiliate with ethnic communities". Far from being racist, this exclusion targeting technique is actually used to avoid causing offense, says Facebook.

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Advertisers on Facebook are being given the opportunity to exclude people of certain ethnicities from seeing their ads. This is the accusation made in a new report by ProPublica, and it's a feature that -- if true -- would be both racist and illegal.

Just as for Google, advertising is big business for Facebook, and the social networking giant is keen to give advertisers all of the tools they need to ensure the maximum return on their investments. But the revelation that the audience for ads can be targeted by excluding those with a particular 'ethnic affinity' is more than a little disturbing.

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