Articles about Apple

A day after I posted "Apple's march of the lemmings", 9to5Mac published Mark Gurman's gripping inside look into Apple's PR strategy. The story, "Seeing Through the Illusion: Understanding Apple's Mastery of the Media", is fine example of the kind of news reporting too often missing on the web today. His multi-section report is well-organized, believably-sourced (even where anonymously), and accurate -- to which I can attest based on my experience dealing with Apple as a journalist. Gurman also validates many of my ongoing complaints about how bloggers and journalists report about the company.

As expressed three-and-a-half years ago, "I am not anti-Apple". But I am against the unquestioning pro-Apple caucus the news media has become. As stated on my birthday in 2011: "My problem isn't Apple, but all the news and misinformation about the company. You can chock up any tone in my Apple posts to them. Someone has to counterbalance this crap".

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What do you want to see most on the new iPhone 6 (if you care about Apple's upcoming device, that is)?

That was the question posed by Usell.com in a poll of a thousand mobile owners across the US, and the resoundingly top response was the much talked-about sapphire screen. 45 percent of respondents said they wanted a super-tough sapphire display, with 50 percent of Android and iPhone users saying they would ditch their current smartphone for the iPhone 6 if it came with such a screen.

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Apple and Samsung are reportedly close to reaching an amicable conclusion in a long-winded patent litigation battle after the US firm lost another court case against its rival.

The familiar US District Judge Lucy Koh ruled against Apple's bid to impose a sales ban on some older Samsung smartphones in the US and it follows the decision to drop all suits against each other in a range of different countries in the past few months.

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More than 1.25 billion smartphones will be shipped worldwide in 2014, up 23.8 percent over last year, despite a slowing of growth in more mature markets, according to the latest data from IDC's Quarterly Mobile Phone Tracker.

Growth in mature markets has slowed to 4.9 percent but emerging markets are surging ahead with 32.4 percent growth. Since these emerging markets have accounted for more than half of smartphone shipments since 2011 this is perhaps not too surprising.

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So the Apple media invites are out, and I am laughing my ass off at how effectively the company manipulates the Fourth and Fifth Estates and how willing are the lemmings to be led. (I got no invite, by the way, and didn't expect one.)

So what? We've got the same venue where Steve Jobs unveiled the Mac in 1984. Thirty-year anniversary. Check. The hall is considerably larger than the two others more typically used. Check. Add them together and you have a writ-storm of speculation -- and soon purported, unconfirmed leaks -- about something really big coming on September 9th.

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In usual fashion, Apple has been the talk of the tech world over the summer, and for good reason. As well as being one of the premier companies in the world, it recently signed a landmark partnership with old enemy IBM and is set to launch a brand new batch of iPhones in a fortnight.

However, the Cupertino-based firm has also come in for a lot of criticism, especially where the iPad is concerned.

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Let's cut to the chase. No, they shouldn't. The iPhone used to be exciting and interesting. It used to be aspirational and high-end. Now the world and his dog has an Apple handset and it's turned from something special into a poor substitute for one of the countless alternatives. This is not to say that the popularity of the device in itself makes it less appealing, but it certainly seems to have made Apple lazy. Innovation has gone out of the window. We've had the same design for the handset for what seems like an eternity. It looks as though there might be something of a change in style this time around, but is this really enough to make the iPhone exciting -- or even interesting -- once again?

By far the biggest problem with the iPhone is the lack of choice. While Android users (and even Windows Phone fans) have a huge number of handsets to choose from, the same cannot be said of those sucking on Apple's teat. Things did improve slightly when the 2013 iPhones were released, but you're still stuck, essentially, with two phones to choose from -- the really expensive over-hyped one, or the pale imitation wannabe version. Some choice. To be clear… I've been an iPhone owner. It's a functional phone, but Christ it's dull.

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Apple started the 64-bit smartphone craze in September 2013 with iPhone 5s. It was the first 64-bit device of its kind to reach store shelves and, even now, it continues to be unrivaled in this regard by competing flagships. That's because other vendors could only use 32-bit high-end processors from major chip makers like Qualcomm and Nvidia.

While that has yet to change, other 64-bit smartphones, targeting a less demanding crowd, are on their way as, today, Taiwanese maker HTC announces its first 64-bit smartphone, touted to bring "super-fast LTE connectivity at an affordable price point". It's called Desire 510.

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In California, a bill has been passed that will require smartphone manufacturers to include a kill switch in their handsets. The bill states that "any smartphone, as defined, that is manufactured on or after July 1, 2015, and sold in California after that date, include a technological solution at the time of sale, which may consist of software, hardware, or both software and hardware, that, once initiated and successfully communicated to the smartphone, can render inoperable the essential features, as defined, of the smartphone to an unauthorized user when the smartphone is not in the possession of an authorized user".  It's a lengthy description, but it means the kill switch that many people have been asking for for so long is becoming a reality in another state.

This is not the first time a kill switch bill has been passed -- Minnesota did something similar back in May. The SB 926, Leno Smartphones bill in California is rather more far-reaching and comes partly in response to the statistic that between 30 and 40 percent of robberies in major US cities are smartphone robberies. Once activated, the kill switch will prevent a phone from being registered on a wireless network, and cannot be bypassed even with a hard reset. In the event of theft, a user will also be able to remotely wipe their device to protect any private information they may have stored on it.

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Apple launched, almost a week ago, the second public beta build of OX 10.10 Yosemite, which, among other improvements, includes a healthy dose of bug fixes. But, for some reason, the company has not yet addressed a glaring sound problem, where the audio stops working until a restart is performed. It is likely this occurs in the developer-only builds too. (It looks like this may even happen with the stable -- final -- version of the operating system.)

I am not alone in experiencing this problem, as I have seen other OS X 10.10 Yosemite users reporting the same issue with the built-in audio. In my case, after some testing, it appears that this issue occurs after my 2013 MacBook Air wakes up the built-in and external displays from sleep. (The sound also appears to have been disabled even after a clean install of the stable release; check the information pertaining to it at the end of the story for another solution.)

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In late-July, Apple launched the public beta testing program for OS X 10.10 Yosemite, which it previewed at WWDC 2014. It was the first time the fruit logo company gave its non-developer Mac-toting users the ability to install a pre-release version of its long-lasting operating system. As an early adopter, I was eager to try it out as soon as possible. Sadly, the first public beta, as it was likely to happen, had its kinks.

But Apple has launched the second public beta of OS X 10.10 Yosemite (dubbed Beta 2), which brings with it a number of important changes over its predecessor, including some necessary bug fixes. Maybe the second time's the charm for those of us who ran into trouble with the first public beta.

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As thousands of students prepare to return to university over the next few weeks, new research by security ratings company BitSight shows that this is a busy time for hackers too.

The researchers found that Ivy League schools, for example, see a 48 percent increase in the number of malware infections during the academic year from September to May.

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Most of us are used to asking Siri where the nearest pizza place or supermarket is. He/she has become an almost indispensable part of some iPhone users' lives. But would you ever ask Siri how to hide a dead body? That's exactly what one Florida man did two years ago.

Pedro Bravo, 20, is currently standing trial accused of kidnapping and strangling his friend Christian Aguilar in September 2012 after an argument started over Aguilar dating Bravo's ex-girlfriend. One of the key pieces of evidence used by the prosecutors is a record of Bravo telling Apple's famous digital assistant: "I need to hide my roommate".

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I understand that it's the dog days of summer, when news is light, readers vacation, and writers struggle to produce current content. So I'll forgive colleague Mihaita Bamburic, for his misguided attack against Surface Pro 3. He asserts that Microsoft markets the computer to the "wrong crowd". If that would be tech writers, he gets a nod. Otherwise, I shake my head and point a finger.

I've read this misguided diatribe before, from tech reviewers switching to the Microsoft PC from an Apple, but never expected it from him. As someone who has bought and paid for MacBook Air and Surface Pro 3, I say that Microsoft's marketing is spot on target. The problem isn't the potential consumer buyer but geek writers, particularly those already using Macs.

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Microsoft will have a hard time convincing consumers who wish to buy Apple's MacBook Air to get Surface Pro 3 instead. That is not because the former is the better purchase, but because these devices aim to please two different crowds. You're either a Mac or a PC, as the old Apple commercials would say today.

I believe that Microsoft does not realize that it is pitching Surface Pro 3 to the wrong crowd. Swaying would-be MacBook Air owners in the hybrid's direction is not a simple matter of touting feature benefits, as in Surface Pro 3 can be more and do more than MacBook Air. People have to be convinced that those features are things they want; just because they are offered does not automatically mean that they will immediately gravitate towards the device that has them. Yes, some do not want more just because they can get more. And, would-be MacBook Air users do not want more. It's more likely that would-be Surface Pro 3 users do.

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