Articles about Google Play

There are many metrics by which to measure how good an app is, and Google is starting to use a few more when it ranks Android apps and games in the Play Store. The latest app-ranking algorithm now takes into account app stability, performance and battery usage.

As well as improving the relevance of listings for people downloading apps, Google is also using this change to push developers to improve their apps.

Continue reading →

Google is looking to take the fight against Android malware and harmful apps with the roll-out of its latest mobile security platform.

Google Play Protect automatically scans Android devices to ensure no malicious software is installed anywhere on your device, and provide a comprehensive overview of your device's security status.

Continue reading →

Getting your Android apps through Google Play is considered safe, but there are times when even the search giant's store is dangerous. Case in point, Kaspersky uncovered two more trojan-infected apps that weren't removed until they had over 60,000 installs.

Kaspersky security researcher Roman Unuchek reports that, since September 2016, he has discovered "several dozen new malicious apps" on Google Play, all of which "were rooting malware that used exploits to gain root rights on the infected device." Obviously, Google failed to catch any of those in time either.

Continue reading →

Google has launched a new scheme which sees the company highlighting the very best games and apps to be found in Google Play. This is not simply a list of the most downloaded or, necessarily, the most highly rated titles; Google has a new batch of criteria by which to judge developers' offerings.

The real aim is to heap praise on those apps and games which exude quality, and deliver the best user experiences. Google says that titles which "use many of our best practices, and have great design, technical performance, localization, and device optimization" will also feature in the regularly-updated list.

Continue reading →

Google has taken various steps over the years to try to combat dangerous apps in the Play Store, but this is far from being the only problem Google Play suffers from. There is also the ongoing issue of fake app reviews, incentivized activity, and other means of user manipulation.

Having already put in place some measures to crack down on such activities, Google is now updating its Developer Program Policies. It warns developers that they must "not attempt to manipulate the placement of any apps in the Store" and while banning the bribing of users is nothing new, here Google is aiming to provide additional clarity.

Continue reading →

After selfie taking, the act of face swapping is an incredibly common use for smartphones. iPhone users have a plethora of tools to choose from -- as, indeed, do those who prefer Android devices, and Microsoft has decided to get in on the action with the appropriately-named Face Swap app for Android.

The free app does very much what you would expect -- combining the joy of selfies with the fun of face swapping. Snap a selfie and you can then swap faces from another photo -- it's a simple idea, and Microsoft has put its own twist on it by integrating Bing Image search.

Continue reading →

Netflix is the first big name on Google Play to block Android devices that are rooted or have an unlocked bootloader from downloading its app. And it looks like it may not be the last, as now Google is officially giving all developers the option to do the same.

Developers on Google Play can enforce support exclusions based on a device's SafetyNet status, which is also what Netflix has used to restrict access. Out of the box, rooted devices or devices with an unlocked bootloader are supported, but developers have two options that they can choose to change that.

Continue reading →

There's no getting away from the fact that Android has something of an issue with dangerous and malicious apps. Google's latest weapon in the fight against such apps is Google Play Protect which uses machine learning and app usage analysis to weed out the bad guys.

The new system sees Google not only checking apps as they are submitted to the Play Store, but monitoring the apps you already have installed. By analyzing app behavior, Google is able to identify suspicious software that may have slipped through the net or has been installed from outside of the Pay Store.

Continue reading →

While rooting Android does not make it necessarily less secure, some software makers would rather you keep your device stock. Why? Well, because when you gain elevated privileges, which is what rooting enables, you might cause some issues or do some things that run afoul of their rules.

Netflix now seems to have a problem with Android devices that have been rooted and/or have an unlocked bootloader, as it just dropped support for those devices on Google Play.

Continue reading →

The app-economy competition is fierce. Facebook owns four out of the five most downloaded apps worldwide, but startups are still leaping into the fight to claim new and old markets. For these startups, Facebook is often the least of their worries as, according to research from Gartner, we only actually use between six and ten apps on average and end up neglecting or deleting the rest. It’s tough for app developers to break through the noise, let alone get into that top ten.

So what does this mean for startups trying to break into the space? You have to put your best foot forward to make sure users will not only find your app, but keep it.

Continue reading →

Malware is something of a recurring problem for Android users, and it seems as though Google is fighting a never-ending battle to keep the blight out of the Play Store. The latest large-scale batch to be discovered takes the form of adware known as FalseGuide.

As you may have guessed from the name -- and your own experience of Google Play -- this malware spreads by fooling people into installing apps purporting to be guides to popular games. The apps themselves are fairly innocuous -- and often are guides as they claim to be -- but they then download additional modules which can be used to bombard users with ads.

Continue reading →

The best price tag to find on anything is one that reads "Free", and Google has introduced a new section to the Play Store with this in mind. The new "Free App of the Week" section does very much what you would expect -- slashes the price of a paid-for app to zero. Great news for Android users!

It's an idea that Apple has experienced great success with, and it's a quick and easy way for Google to increase engagement in its app store. The first free app is Cartoon Network's Card Wars --Adventure Time which normally retails for $2.99.

Continue reading →

Google Play is much more than an app store -- it is also the search giant's digital shop for games, music, videos, and books. While it is primarily designed for Android, purchases can be enjoyed on other platforms too. Quite frankly, Google Play Music, for instance, works brilliantly on desktop browsers for Windows, Mac, and Linux-based systems.

Today, Google Play is celebrating its 5th birthday! Yes, it was on March 6, 2012, that the Android-maker made the store available to the public. To mark the occasion, Google is sharing several all-time "Top Five" lists for various categories, such as albums, books, and games.

Continue reading →

Beta software provides a great way to get a glimpse into the future and try out new features and options in apps before they reach the masses. Google has just opened up a couple of new beta programs for the Android version of its Gboard keyboard, as well as Google Play Services.

Signing up for either of these will give you access to the most bleeding edge features -- but it also means living life on the edge slightly as there is the potential for stability problems. The Google Play Services beta is quite a big one, as this is a core component of Android and used to roll out all manner of new options.

Continue reading →

Google has announced a few changes to the Play Store, one of which means that listings for games will be promoted not based solely on the number of downloads. The company is tweaking its algorithms to take into account how much time is spent playing games -- so a game which achieves large numbers of downloads but isn’t played much will drop down the rankings.

Another change that has been a long time coming is the option for developers to list sale prices for their apps and games. While it was previously possible to manually change the price of a title, now devs can list the full and sale price at the same time, so buyers can easily see what savings they are making. New editorial pages are also due to be added to Google Play.

Continue reading →