Kindle Fire HD arrives to cool competing choices
Perhaps, with all the buzz about Apple iPad mini, Google Nexus 10 and Microsoft Surface, you forgot about another important tablet launch. Amazon Kindle Fire HD WiFi is available, starting today, following two months or preorders. The LTE model comes next week. So many headline competing tablets launched since Amazon's September announcement, Kindle Fire HD could easily be overlooked. Completely forgotten? Buyers will answer that question.
Kindle Fire HD certainly looked like the iPad killer when unveiled. The 8.9-inch models nip iPad's 9.7-inches, offering much more, for much less. In-between Kindle Fire HD's announcement and availability, Apple punched out 7.9-inch iPad mini. Meanwhile Google stepped with newer Nexus 7 tablets (one with 3G) and larger Nexus 10. What distinguishes the lot are curated app and content stores. You're not just buying a tablet, or as Robert Johnson expressed in his Surface review yesterday, but an ecosystem, too. The point: No one should buy based on hardware features alone. Kindle HD and its competitors are about so much more.
Amazon sees opening, attacks iPad Mini
If you haven't been to Amazon for a day or so, do visit and check out the guerrilla marketing before it's gone. The online retail giant has revamped its ever-changing home page to directly take on iPad mini. A graphic compares iPad mini with Kindle Fire HD -- highlighting differences such as display resolution, HD playback and stereo instead of mono. Of course, the glaring difference is the price -- $329 versus $199, Apple's device being the more expensive.
Last week, Amazon boasted that the day after Apple announced iPad mini, $199 Kindle Fire HD had its biggest sales day ever, implying that many people waited to see the competition and then went for the Amazon product instead.