Articles about Mobile

Marketers must target women if they are looking to succeed and make profits in the mobile sector, according to a new report.

The Mobile App Engagement Index from performance based marketing platform Liftoff analyzed 7.3 million app installs across five sectors to unearth key app trends from the first half of this year. It finds that female customers are not only more likely to make a purchase in both mobile e-commerce and gaming apps, they are also less expensive to acquire compared to their male counterparts.

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Android users, beware. Ransomware for your favorite mobile operating system is picking up -- it's now the main threat in the US, UK, Germany, Denmark and Australia, in the first half of 2016.

These are the figures from security organization Bitdefender. Its report claims the Android SLocker ransomware family accounts for almost half of all mobile malware reported by infected devices in the first half of 2016 in Denmark.

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MasterCard has just rolled out a new feature that should simplify online shopping, without making any compromises in security. The feature, called Identity Check Mobile, allows users to use biometrics like fingerprint scanning or facial recognition to verify their identity before making a purchase, eliminating the need for passwords or PIN codes.

At the moment, the technology is being introduced in 12 European countries: the UK, Austria, Belgium, Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, and Sweden. Worldwide rollout is expected next year, although no specific dates have been given.

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Choosing between a restaurant offering free Wi-Fi and one that doesn't, two thirds (66 percent) of consumers will go with the one that allows free connectivity, according to new research. Hughes Europe's new report says access to free Wi-Fi has become a "major factor" when consumers are faced with eating and drinking choices.

Almost half (46 percent) also say this affects their choice of shops. "Our survey explores how consumers increasingly expect access to Wi-Fi when they shop, enter a restaurant or look for somewhere to stay", says Chris O'Dell, vice president of sales and marketing, Hughes Europe.

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Looking to paint a more accurate picture of what mobile coverage is like across the country, UK communications regulator Ofcom has released an app that can pull in data from millions of Android users.

The app, called Ofcom Mobile Research, is only available for Android and has been designed to measure not only mobile broadband performance, but also voice call quality. While building up a mass of data from participating Android users, iPhone owners are locked out of contributing because of the way iOS works.

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App marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud according to a new study.

The research from mobile analytics company AppsFlyer shows that the losses come from fraudulent click data, paid installs from fraudulent devices, and fraudulent and simulated in-app events.

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The cost related to mobile connectivity through roaming, pay-on-demand Wi-Fi and free Wi-Fi is costing businesses in Europe and North America at least $2.91 billion every year. This is according to iPass, provider of global mobile connectivity.

The cost is high because, as the report puts it, mobile professionals have an "insatiable need for connectivity". When traveling and working on the go, they spend on average 6GB every month. The report has an interesting conclusion -- free Wi-Fi is not always as free as you’d think. These connections, being available to everyone, can often be slow, unresponsive and crowded. Business users are then stuck on these slow connections, which are hurting their productivity, which then reflects on the bottom line.

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When it comes to corporate IT security, one of the biggest pain points is the mobile device. With almost every employee having one, and many bringing their own, the cyber-attack surface increases dramatically, putting corporate data at huge amounts of risk. Now, IBM is stepping into the game with a service of its own, which aims to protects mobile devices, via IBM Cloud.

The mobile-security-as-a-service, called IBM MaaS360, aims to help IBM’s clients address local data protection standards. It is currently in operation in the US, Germany and Singapore, with France and India already in the works. They will be followed by an "additional eight countries" planned for the next two years. IBM didn’t go into further detail, but we’re hoping the UK will be among them.

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Of all the communication channels available for dealing with businesses, 60 percent of millennials prefer two-way text engagement, because it’s convenient, fast, and easy to use. This is one of the findings of a new survey by mobile engagement specialist OpenMarket of 500 US millennials (18 to 34-year-olds) on their use of SMS communications.

While 72 percent of millennials say they text 10 or more times a day, and 31 percent more than 50 times a day, the leading factor in millennials' preferences for texting is its ability for two-way communication with businesses.

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Mobile was once the concern of IT managers. But now that the responsibility for business mobility has spread to every part of the enterprise, with a mobile first strategy becoming increasingly prevalent, it’s essential that the CEO sits up and pays attention.

Mobile is now an intrinsic part of everyday life and has spilled into the workplace via Bring Your Own Device (BYOD) and Chose Your Own Device (CYOD). As a consequence the CEO needs to have mobile as a key consideration, because as the old adage goes "not having a plan is planning to fail".

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Lost your phone? We probably all have at one time or another and it borders between annoying and scary depending where you've been. If you didn't leave home then it's there somewhere. If you did then it can be a full panic.

Now Amazon would like help via its Echo device. You're likely familiar with that by now, thanks to a TV ad campaign a while back, but it continues to do different things thanks to constant updates.

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In the ongoing smartphone performance and reliability battle, Apple has lost its leading position to Android for the first time in the second quarter of 2016.

Plagued by crashing apps, WiFi connectivity and other performance issues, the iOS failure rate more than doubled to 58 percent, compared to a 25 percent failure rate in the previous quarter, according to the research by mobile device diagnostics company Blancco Technology Group.

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The number of active malware families attacking businesses fell by five percent in July, but mobile malware now accounts for nine percent of the total -- up 50 percent from June.

These figures come from threat prevention company Check Point based on intelligence drawn from its ThreatCloud World Cyber Threat Map.

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As we become more and more reliant on our portable devices, running out of battery power at a crucial moment is always a risk.

Fortunately there are plenty of USB power banks on the market to give your device a boost. The latest to come our way is the Besiter Eclipse from UK company Kavson. It claims to have one of the most powerful batteries available, making it able to charge an iPhone 6S up to 5 times and a Samsung Galaxy S7 up to 3 times over.

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Micron has announced a new 3D NAND chip for mobile devices, claiming it will give your smartphones more storage capacity and possibly even reduce the use of SD cards.

The memory technology, based on the Universal Flash Storage (UFS) 2.1 standard, will come at first as a 32GB solution. The company promises its module will offer users seamless HD video streaming, higher bandwidth gameplay and faster boot up time.

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