YouTube

YouTube has announced a new platform which will make creating video ads for the site easier. The number of visits, as well as visit duration, have gone up lately, and the company wants to cash in on the momentum. The new offering is called YouTube Director -- a solution to help businesses create a professionally-looking ad in no time.

There are two ways to do it: the YouTube Director for Business app and the YouTube Director onsite service. The former, free and currently only available in iOS, helps businesses create an ad through a custom template. With a step-by-step walkthrough, the app will "help the business understand not only what to film, but what to say and when".

While the Donald Trump and Hillary Clinton presidential debate broke a YouTube record, tonight's vice presidential debate isn't likely to garner the same audience. That's not to say that Senator Tim Kaine (Democrat) and Governor Mike Pence (Republican) aren't formidable debaters, its just that VP is a less exciting position than president. With that said, fans of politics and unsure voters will likely tune in to learn more about both men.

If you want to watch the debate but do not have a television, do not panic. Networks are live-streaming the debate on Google's YouTube, meaning if you have a computer or mobile device, you can watch it over the internet. To make things easier, we here at BetaNews have embedded some of the streams below. If you prefer Spanish, that is an option too. You can even tell us who you think won in the comments.

In the eighties and nineties, MTV was the place to go to watch music videos. That’s all changed now of course. If you want to watch a music video, YouTube is the number one destination.

If you like a song, it’s really easy to rip the music from the video, using one of the many free online services. Just paste in the URL and hey presto it comes out as an MP3. Some sites even let you specify the audio quality, and add tags. However, the music labels understandably aren’t keen on this "stream ripping", and plan to put a stop to it.

YouTube is a very popular destination for millennials -- and older folks -- to consume media. Entertainers like Gabbie Hanna (The Gabbie Show), Ian Carter (iDubbbzTV) and Justine Ezarik (iJustine) are the real stars for some of these young folks -- not dinosaurs like Brad Pitt, Matt Damon, and Courteney Cox. This is a huge shift for the entertainment industry.

Unfortunately, while YouTube popularity grows around the world, many countries still suffer with slow data connections. Apparently, in India, many citizens still use 2G, which creates a poor video streaming experience. Google is looking to change this, and today, it announces 'YouTube Go'. This new app not only optimizes the viewing for slow data, but adds easy offline viewing, and social aspects too.

As you're probably well aware, with the launch of the iPhone 7 Apple ditched the familiar headphone jack in favour of a wireless audio option. Many people have questioned the sense in this 'courageous' decision which has led some owners to take drastic steps to allow them to use their favorite set of wired headphones.

Some have been spurred on by a YouTube video that reveals a 'secret hack' for returning the headphone jack to the iPhone 7. YouTuber TechRax has created a tutorial for uncovering the hidden jack that Apple left inside the new phone. Except, of course, it is complete nonsense.

Google has launched a new reward scheme that offers incentives for users to report videos that violate the site's guidelines. YouTube Heroes program also enables YouTubers to earn points for doing things like adding subtitles to a video and responding to questions in the help forums.

While the promise of rewards for helping to "create the best possible YouTube experience for everyone" is appealing, critics are not happy with the fact that users will now have an added incentive to report videos.

Flico is a clever Chrome extension which can identify landmarks in YouTube videos and tell you more about them.

It’s easy to use. If you spot a landmark you don’t recognize, pause playback, click the Flico icon, then "Scan Landmarks", and the add-on goes to work.

YouTube was criticized recently for preventing content-makers from monetizing videos that covered certain topics. But this is far from being the only complaint levelled at the video site. British music industry body UK Music says that artists are not receiving enough in the way of royalty payment from YouTube.

UK Music's 2016 report, Measuring Music shows that YouTube remains the most popular way for people to consume music in the UK. Despite this, the report says that the effective 'per-stream' payment rate fell from $0.0020 to $0.0010.

There has been much wailing and gnashing of teeth from YouTubers in recent days as rumors started to circulate that YouTube was demonetizing videos deemed not "advertiser friendly". Seasoned 'Tuber Philip DeFranco was one of the more high-profile to speak out, likening YouTube's actions to "censoring" people by hitting them in the wallet.

But YouTube has responded to these claims by saying that its policy on video monetization has not changed at all. While YouTubers have just started to complain that video about depression, videos with swearing, videos with controversial subject matter, and so on are being denied the opportunity to make money from ads, YouTube says the only thing that has changed is the way users are notified. DeFranco says this is "very concerning" and reveals that YouTube has clearly been secretly demonetizing videos for a while.

YouTube 'personality' (or walking, talking, narcissistic ego with a webcam, depending on your point of view) PewDiePie has been kicked off Twitter -- just like @Nero. It comes just a day after the internet star was stripped of his blue verification checkmark.

The debacle kicked off when Pewdi… sorry, Felix Kjellberg... lost his blue badge and he subsequently posted a video in which he revealed the 'reason' for this. A fake news story had popped up suggesting he had links with ISIS, and Kjellberg used his video to 'joke' that he had in fact joined ISIS. The ban hammer swiftly followed.

Twitter is to start sharing ad revenue generated by videos with the people who create those videos. The monetization model will start in the US for now, but it opens up a platform that was previously only available to big names such as the NFL and CBS.

All of the key players in social media are focusing their efforts on video, and in giving users the opportunity to make money through their footage, Twitter is really upping the ante. It's a move that pits the company against the likes of YouTube, and one that will be seen as a desperate bid to attract more users.

Kim Dotcom has never been a man to shy away from the public eye, and his upcoming trial is not going to see that change. Facing extradition to the US where he faces numerous charges, Dotcom has won the right to have the hearing live streamed on YouTube.

It's fair to say that there will be a good deal of interest in the content and outcome of the hearing, but the judge who agreed to the live streaming has insisted that a few restrictions be put in place. Firstly there will be a 20-minute delay (so not technically a 'live' stream), and comments will be disabled as well.

With the likes of ISIS understanding the power of social media, Facebook and other online services find themselves under increasing pressure to counter terrorist and other extremist content. A report by Reuters says that a number of online companies are using automated tools to remove videos that violate terms of use.

Such tools have previously been used to prevent the spread of copyright videos online, but now it seems that they have been put to a new task. While automation can do little, if anything, to prevent the initial appearance of extremist videos, social networks can use them to stem the flow of republishing.

Following prolonged talks with the Bangladesh government, Facebook, Google and Microsoft have all agreed to do more to remove 'inappropriate content' from the internet. State Minister for Telecoms, Tarana Halim, said: "After intense discussion with Facebook, Google and Microsoft, it has been agreed that they will respond to requests within 48 hours".

Agreeing to the Bangladesh government's demands comes just weeks after major tech companies agreed to a new code of conduct to combat online hate speech. In this instance, however, it has not been made entirely clear what constitutes inappropriate content, and the announcement will raise questions about the tech trio bowing to governmental demands.

The world has lost many greats of late including Prince and Muhammad Ali. Now it loses one more, though perhaps a bit less known to the older generation, but that makes the story no less sad.

Christina Grimmie, who amassed fame on YouTube with over three million followers, and then went on to become a finalist on The Voice working with Adam Levine, was playing a concert last night in Orlando, Florida.