Just over a week ago, Microsoft lashed out at Google with its latest installment in the Scroogled campaign, hiring Pawn Stars to belittle the Chromebook platform. Reaction ranged from positive to negative, but it can't be argued that it did get attention. Despite those negatives, Microsoft has no intention of backing down, and actually added another video to the archive today.
This time, the company has enlisted the aid of its popular spokesperson Ben Rudolph, "Ben the PC Guy", of "Smoked by Windows Phone" fame. Microsoft sent Rudolph out on the streets of Venice, California with a Chromebook in his hands and a camera crew in tow.
Despite the fact that I love Microsoft's recent Scroogled advertisement (which claims a Chromebook is not a laptop), I am a huge fan of Chrome OS. It is a stable, safe and affordable computing platform; it is based on Linux after all. By offering computers as low as $199, many Americans can achieve modern computer ownership -- something that may not have been possible before.
Speaking of the $199 Chromebook, Acer was the pioneer in that pricing. The computer manufacturer's C7 series of Chromebooks has been a heaven-sent offering of value. Today, the company announces it is continuing to deliver value with the all-new C720P -- a touchscreen Chromebook for a rock-bottom price of $299. Holy moly.
While the staff here at BetaNews is a fairly close knit bunch, that doesn't always mean we agree on everything. In fact, debate is a part of daily life. To that end, earlier today my colleague Brian Fagioli took it upon himself to call the latest Scroogled ad, this one against the Chromebook, the "best Scroogled ad yet".
He seems to think all of this behavior is acceptable, even amusing and honest. I suppose if you are a fan of the show Pawn Stars, then you may find it of mild interest. However, what it also turns out to be is utterly untrue.
When it comes to TV advertisements, they can usually go two ways -- flashy or informative. For the most part, flash dominates the airwaves. Sometimes I watch an advertisement and have no idea what the product is. Microsoft is no stranger to the flashy commercial. If you recall the original Surface ads, they featured trendy people dancing, with a focus on the sound that the kickstand made. It was an overall dud.
It is hard to fault a company for taking this approach, as informative ads can be considered boring. However, Microsoft may have found the perfect balance in its latest Scroogled ad, which features the stars of hit TV show, "Pawn Stars". It is one of the best advertisements I have seen in recent memory and Microsoft deserves applause.
When it comes to new and affordable Chromebooks, there are two standouts -- the Acer C720-2800 and the HP Chromebook 11. Even before the HP model was plagued with a defective charger and pulled from the market, I preferred the Acer for its better processor and increased RAM. Not to mention, the Acer is $249, which is $30 less than the under-powered HP.
Today, Acer announces that it is expanding its offering of inexpensive Chromebooks with the C720-2848. This laptop is nearly identical to the existing C720 model except for two things -- it has half the RAM (2GB instead of 4GB) and is $50 cheaper. The question becomes, is the cost saving worth the reduced performance?
Google and HP are, at least temporarily, stopping the sale of the Chomebook 11. Announced in a joint statement on the Google Blog and HP's Next Bench blog. The cessation of sales is blamed on overheating chargers. No recall has yet been declared, but Chromebook owners are told to stop using the charger supplied with the device.
The statement reads: "Google and HP are pausing sales of the HP Chromebook 11 after receiving a small number of user reports that some chargers included with the device have been damaged due to overheating during use. We are working with the Consumer Product Safety Commission to identify the appropriate corrective action, and will provide additional information and instructions as soon as we can".
My relationship with Chromebook and Chrome OS has been rocky. When Google first announced the concept, I was highly dubious. After all, I had done all of my computing on Windows and Linux -- locally installed apps were all I knew. Ultimately, curiosity got the best of me and I bought the Samsung ARM Chromebook. The simplicity of the platform melted my heart and I became an enthusiast.
Sadly, I outgrew the Samsung model due to its poor performance -- it is slow on certain websites, like Google+. I decided to postpone the upgrade until the Haswell models would arrive. However, in the midst of the Haswell-Chromebook revolution, HP and Google threw a curve-ball and released the wonderful Chromebook 11, that has an ARM processor, which took an Apple approach to laptop design.
Steve Ballmer's departure from Microsoft will be a series of epitaphs written over the coming months. Many arm-chair pundits and analysts will scrutinize his 13-year tenure as chief executive, and you can expect him to be the scapegoat for all things wrong with Microsoft. Most assuredly, Ballmer could have done many things better, but he also contended with forces out of his control: government oversight for anti-competitive practices conducted under predecessor Bill Gates' leadership; maturing PC software market; and rise of the Internet as the new computing hub, among others.
For all Microsoft's CEO might have done wrong, he was right about something dismissed by many -- and I among them: Google. Ballmer started treating the search and information company as a competitive threat about a decade ago. Google as Microsoft competitor seemed simply nuts in 2003. How could search threaten Windows, particularly when anyone could type a new web address to change providers? Ballmer was obsessed, chasing every Google maneuver, often to a fault. Execution could have been better, but his perception was right.
Many people reading this review tangle up in features. They have a spec-sheet mindset that obscures seeing some products' benefits. Google gets the difference, and you should too. The paper holder that wraps around a Starbucks coffee cup is a feature. Protecting your hand from burning is a benefit. While related, the two are distinct. Any evaluation of Chromebook -- or any other thing to be purchased -- should focus on benefits first. Specs are a distraction.
In offering my first impressions about HP Chromebook 11, I step back from features and focus on benefits and who gets the most from them. Based on the out-of-the-box experience, for most people reading this review, I would not recommend the computer, which Google co-designed, over Intel Haswell-based Chromebooks. However, keeping with suspicions expressed yesterday, the tiny Chromebook would be right for students. Design, size, portability, functionality and value for price offer the right mix of benefits for preschool-to-grade 12 students. HP Chromebook 11 is what white MacBook was to kids last decade.
Nearly a year after unveiling an ARM-based Chromebook with Samsung, Google has a newer, costlier and not-so-updated model from HP. Like the older computer, screen dimensions, physical size and weight are comparable -- as is the stingy RAM, which as a long-time Chromebook user I must fault. But there's a sexy, new enclosure and four bright color accents that could make this tiny beauty the PC stocking stuffer of Holiday 2013.
HP's push into Chromebooks should disturb Microsoft. The manufacturer is the software giant's most-loyal OEM partner. If "traitor" isn't a word uttered in response throughout the hallowed halls of the Redmond, Wash. campus, it should be. Just as Microsoft moves Windows 8.1 to market, HP primes not one, but two, new Chromebooks -- the other with 14-inch display -- in the only segment of the PC market that is growing.
Google's self-promoting Chromebook educational sales is more than public relations fluff. Laptops running Chrome OS provided "all the growth" in the otherwise troubled U.S. retail PC market during back-to-school buying season, according to NPD. Otherwise, overall PC sales fell 2.5 percent, with desktops down 5 percent and notebooks off by 2 percent. Mac laptop sales sank 3 percent and Windows notebooks by 6 percent. Chromebook sales topped 175,000 units.
"Chromebook sales are being helped by demand for low-cost computing", Stephen Baker, NPD's vice president of industry analysis, tells me today. "We saw strong sales in under-$300 Windows products as well". But Windows is established, while Chromebook is new and necessitates a mind-shift reset: Mostly working in an Internet-connected web browser.
Big news came from Apple and Microsoft this week. Microsoft seemingly had a change of heart; having previously said that Windows 8.1 RTM would not be made available before its official launch date, the company announced that it would be released to people with TechNet and MSDN subscriptions.
The same group of people also gained access to the pre-release version of Skype. Microsoft was clearly in a very giving mood this week as the company also announced that it was giving free copies of Office 365 to non-profit organizations.
Today, at the Intel Developer Forum, Google and OEM partners unveiled plans to release new Chromebooks using Haswell chips. That means long battery life, on the order of MacBook Air, for a fraction of the price. Six top OEMs will produce Chromebooks, which isn't the best news for Microsoft and Windows 8.1. ASUS and Toshiba join Acer, HP, Lenovo and Samsung.
"Intel’s latest processors consume less power to improve battery life by more than 2X over previous generations, while offering increased performance", Caesar Sengupta, Google's Chromebook product manager, claims. "This means these new Chromebooks can last all day so you can focus on getting things done".
Five years. That's how long it is since Chrome was unleashed on an unsuspecting world. Five years and we've already made it to version 29! There will undoubtedly be a few glasses charged in celebration, but Google is also taking this special date as an opportunity to reveal a "new breed of Chrome Apps". Head to the Chrome Web Store and you'll find a new section: For Your Desktop.
Working online with web apps has become increasingly common, but traditional desktop apps are still more popular. Now Google is looking to blur the boundaries between the two, making web apps much more like desktop software. The key thing to note here is that the apps that are found in this section do not -- after the initial download process of course - require an internet connection: they can be used in offline mode.
When the Google+ Photo app was released as a Pixel exclusive in June, many Chromebook loyalists (including myself) were dismayed. Since the Pixel was so expensive, it felt as if non-Pixel users were being punished for buying inexpensive devices. Surely my $249 Samsung Chromebook can handle a photo app!