Is it a troll move, smart marketing, or something else entirely? It's not clear quite what Swatch wants to do with Steve Jobs' famous 'one more thing' line, but the Swiss watch company has grabbed a trademark on the three word phrase.
Before his death, Jobs was renowned for introducing a surprise (although frequently not so surprising) extra at the end of a presentation. Although Apple has never really exploited 'one more thing' in advertising, Swatch's new European trademark will no doubt stick in the craw somewhat.
A working Apple-1 computer, sold by Steve Jobs out of his parents' garage in 1976, is to be auctioned in December, with estimates suggesting it will sell for hundreds of thousands of dollars.
Earlier this week, Christie's claimed that the machine could reach more than half a million dollars, with an auction last month seeing another Apple-1 device sell for $905,000.
Christian Bale has been confirmed to play Apple co-founder Steve Jobs in an upcoming feature film based on Walter Isaacson's biography of the late technology icon.
Oscar winning screenwriter Aaron Sorkin revealed the news during a Bloomberg television interview with Emily Chang yesterday.
Walter Isaacson's Steve Jobs is a superb biography of the late, great co-founder, chairman, and CEO of Apple, but at 592 pages it’s a bit of a hefty tome.
If you’re interested in Jobs’ life, but don’t have the time, or inclination, to read the full book, there’s always the forthcoming film adapted by Aaron Sorkin to look forward to, or -- if you just want a super quick guide -- there’s this excellent infographic.
We all have friends (people we know) and friends (people we not only know but hang out with). Maybe the better contrast might be between friends and buddies. Well Avram Miller is one of my buddies. He lives down the road from me and my kids prefer his pool to ours because his is solar heated. The retired Intel VP of business development is quite a character, knows a lot of people who know people, and understands the business of technology at a level few people do. So when he wrote a post this morning predicting that Apple will clean Google’s clock in search, I sat up in my chair.
Avram’s thesis is that Steve Jobs felt betrayed by Google’s development of Android and decided years ago to go after the soft underbelly of the Googleplex by building a superior search product called Found that Apple would have no need to monetize -- the Switzerland of search. Please read Avram’s post and you’ll see he claims that Steve Jobs even pre-recorded his participation in the Found launch event scheduled for sometime next year. Which of course makes me wonder what else Steve may have prerecorded?
Time capsules are a cool idea, and they're something many of us put together at school. A box, tin, jar or other container to house keepsakes, momentos, favorites things and other objects that capture the zeitgeist. After 1983's International Design Conference in Aspen, Colorado, the organizer decided to create a time capsule on a larger scale -- a 13 foot pipe that looked a little like a torpedo. Into it were a range of goodies from attendees and presenters. Steve Jobs threw his Apple Lisa mouse and the capsule was dubbed the Steve Jobs Time Capsule.
The plan was to unearth it in the year 2000 -- that iconic year that was seen to hold such promise and power before it arrived -- but it was lost thanks to a combination of landscaping, poor memory and a lack of mapping. The TV show Diggers brought the capsule above ground for the first time in 30 years back in September, but video footage of the excavation has only just been released.
While Mary Alyce and the boys were in Theater 7 this weekend watching Percy Jackson: Sea of Monsters ("Needs more monsters," says Fallon, age 7) I was in Theater 2 watching Jobs, the Ashton Kutcher film about Steve Jobs ("Has enough monsters," says Bob, age 60).
I know the Jobs story fairly well having, well, lived some of it, but people have been asking me about the film so I thought I should check it out. Critics have not been kind and Steve Wozniak said he wouldn't recommend it. I can see why.
I was with a friend recently who has a pretty exciting Internet startup company. He has raised some money and might raise more, his product is in beta and it’s good. It solves a difficult technical problem many companies are struggling with. We argued a little over the name of the product. Of course I thought my suggested name was better or certainly cleverer, but then he said, “It doesn’t matter because we’ll probably sell the company before the product ever ships. It may never appear at all.”
His company will exit almost before it enters. This is happening a lot lately and we generally think it is a good thing but it’s not.
A rather fanciful and irresponsible commentary at Forbes today asserts Apple is looking for a new chief executive. "Some Wall Street sources close to some Apple executives say such a move is afoot", contributor Gene Marcial writes, without offering any more meaningful identification in that. What? Were the boys talking between toilet stalls again?
At the very best, his sources are second-hand. Hearsay. Regardless, replacing Tim Cook is the wrong solution because his management isn't the problem, nor should he be ousted simply because the stock is in freefall. The fruit-logo company is a money machine, enormous in his hands compared to predecessor Steve Jobs. What Cook lacks is what Jobs had: a chief operating officer. Apple needs to find one -- now -- and public COO search might even boost investor confidence, which lacking perplexes me, given how much money this company mints.
If I was casting a film about Steve Jobs’s life, a comic actor probably wouldn’t be my first choice for the title role. But clearly I know nothing about such things. Because first we had Two and a Half Men’s Ashton Kutcher playing the Machiavellian Apple co-founder in Jobs, and now we have the boyish Justin Long as the titular iSteve in Funny or Die’s forthcoming full length feature film.
The teaser trailer for iSteve, which was released just now, doesn’t give much away, as it mostly consists of lines from the movie, but we do get a very brief look at Justin Long in the role at the very end.
Sixteenth in a series. Robert X. Cringely's tome Accidental Empires takes on a startling prescient tone in this next installment. Remember as you read that the book published in 1991. Much he writes here about Apple cofounder Steve Jobs is remarkably insightful from the context of looking back. Some portions foreshadow the future -- or one possible outcome -- when looking at Apple following Jobs' ouster in 1985 and the company now following his death.
The most dangerous man in Silicon Valley sits alone on many weekday mornings, drinking coffee at II Fornaio, an Italian restaurant on Cowper Street in Palo Alto. He’s not the richest guy around or the smartest, but under a haircut that looks as if someone put a bowl on his head and trimmed around the edges, Steve Jobs holds an idea that keeps some grown men and women of the Valley awake at night. Unlike these insomniacs, Jobs isn’t in this business for the money, and that’s what makes him dangerous.
Apple executives like to talk about the post-PC era as an opportunity. But they have a post-Steve Jobs crisis that needs resolution first -- and fast. This week's calendar fourth quarter earnings report is time to assess where the company is and where it might be a year from now, and whether investors should lift falling shares from the nosedive.
Post-Steve Jobs -- and I'm talking as much about the time before his death -- Apple has lost the quality that made great products. The company’s approach to computer/device design is consistent and pervasive: Humanization. Apple design seeks to humanize complex technological products. There has been much written about Apple design in context of products that look good. But there is something more fundamental: Designing tech that is easy to use by making it more an extension of the human being -- more part of you. It's this quality missing from recent new product iterations, which aren't any more human-like than their predecessors. Meanwhile, competitors like Samsung do better.
Second in a series. My last column looked at Apple’s immediate challenges in the iPhone business, while this one looks at the company’s mid-to-long term prospects and how best to face them. The underlying question is whether Apple has peaked as a company, but I think the more proper way to put it is how must Apple change in order to continue to grow?
Even as some analysts are downgrading Apple based on reported cancellation of component orders, saner heads have been crunching the numbers and realized that Apple still has a heck of an iPhone business. So if you are a trader I think you can be sure Apple shares will shortly recover, making this a buying opportunity for the stock.
Apple ended 2012, Tim Cook's first full year as CEO, with a whimper. Analyst, blogger, reporter and social commentator puppy-love adoration gave way to persistent angst-questions about what's next and why the stock, which soared in September, soured through most of fourth quarter. Shares closed at $549.03, 22 percent down from the 52-week high. I can only describe 2012 as Apple's year of iteration and wonder where will be innovation this year. After all, the bitten-fruit logo company has a reputation to live up to.
By the financials, the Cupertino, Calif.-based company is the golden child. Starting in 2010, money poured in faster than the US Mint could print greenbacks. Apple takes in more cash than any other tech company ($156.51 billion during fiscal 2012), commands the largest market cap ($516.47 billion) and sits on a cash horde of at least $120 billion. But these capital gains come from past strategic investments, lucky timing (transition to the so-called post-PC era) and brilliant brand revival marketing and product execution. For the long haul, I predict that 2012 will be remembered as the year Apple stumbled -- as companies often do at the height of success -- and in this case following the tragic loss of its visionary cofounder.
The Apple co-founder passed away a little over a year ago, but such is the continuing interest in Steve Jobs’ life, there’s not one, but two Hollywood biopics in development. Aaron Sorkin’s adaptation of Walter Isaacson’s biography (which will apparently be set behind the scenes of three of Jobs’ biggest product launches -- the Mac, NeXT and the iPod), is due to start shooting next year, while jOBS, Joshua Michael Stern's more typically-structured take on events, is already in post-production and has been booked to close next year's Sundance Film Festival.
jOBS has attracted a lot of interest, partly for its choice of leading man. Ashton Kutcher’s movie career hasn’t exactly set Hollywood alight, and it’s fair to say the news that he was to play Jobs didn’t exactly go down well with the Apple faithful. Still, the actor seems to be taking the role seriously, and certainly looks the part in the promo photo released today.