Joe Wilcox

Thanks for the DMCA takedown order, Microsoft!

I have some advice for Microsoft: Back down and apologize while you still can. Because I won't cow before you, and neither will other editors whose sites you seek to censor. To Google: Shame on you for delisting from search results one of our stories because Microsoft demanded it. What? You're Microsoft's bitch now?

Late this afternoon, colleague Tim Conneally wrote about Microsoft issuing a DMCA (Digital Millennium Copyright Act) take-down notice regarding a ConeXware Power Archiver forum post. Well, hell, Microsoft filed notice(s) for at least one BetaNews story, too, and nothing exactly recent. I cocked my head in wonder: "Don't wait for Windows 8! Download it now!", from September 2011, when Microsoft released the Developer Preview. What about the post could be so offensive or somehow violate Microsoft copyrights?

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Could it be the new Kindle Fire?

Amazon just dropped an invite in my inbox for an unnamed "press conference". Timing sure is interesting with persistent rumors about a new Kindle Fire and possibly even a 10-inch tablet. All this around when about Apple is rumored to hold an event that could unveil the next iPhone. I don't take much stock in rumors, just what we know.

Which is this: Amazon will hold a press conference in two weeks at Barker Hanger in Santa Monica, Calif. Please use comments to make your guess what on earth it will be.

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Microsoft's new logo is branding fail

Would someone please call the branding police and have them arrest Microsoft's entire executive team. The charge: Indecent logo.

Today the software giant introduced its first major corporate logo change in about a quarter century. I'm all for a brave new look, except there's little brave or memorable about this one. Apple should call a holiday and give out champagne to celebrate. This is one big branding frak up.

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Microsoft Slashes Xbox 360 Kinect price

If you live in the right region, the game controller now costs $109.99 US, Microsoft revealed today. Say, didn't Kinect sell for $149.99 yesterday? That's a helluva discount out of season.

Microsoft's Larry Hyrb describes this as a "permanently reduced price". Well, it is for some -- North America, Latin America and Asia Pacific now and Australia and New Zealand on October 4. Europe, Middle East, Asia and Japan won't see permanent price cuts.

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MVPs, Microsoft wants your video tips

Microsoft loves its MVPs -- most valued professionals -- and for good reasons. The company sells few products direct, relying instead on the skills of third-parties to promote and service solutions. MVPs receive special status and act, among other things, as crucial evangelists.

In case you missed it (I did being on vacation August 2), Microsoft is holding a contest for its MVPs through October 3. They submit "video tips" for which they can receive ongoing drawings for Microsoft points or grand prize, which varies by country. For example: Samsung Series 5 laptop in Canada and Dell Vostro in the United States.

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Windows 8 sports a spunky new UI, while Chrome OS gets an apps list

For the other three people using Chromebook, Google hasn't forgotten us. Whoo-hoo! The company continues to iterate Chrome OS, and with each rev takes it further from the cloud and closer to earth. I like my Chromebook, but even I shake my head and laugh at the amazing innovations. Well, they were in 1995.

Last year when first introduced to Chromebook, I worked solely in a browser. Now Chrome OS is this molten half-browser/cloud, half-desktop mutation -- like the two-headed creature from "The Thing". But the motifs are all ancient desktop OS, which is such a step back from the cloud-connected device era. Shouldn't Chrome OS move forward.

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Why not just wait for Windows 8?

Microsoft is starting to make good on its Windows 8 Pro upgrade offer -- $14.99 for new PCs running the current version purchased between June 2 and January 31. Today, registration opened, for redemption when Windows 8 ships on October 26. PCs running Windows 7 Home Basic, Home Premium, Professional or Ultimate qualify for the upgrade, for which registration must be completed by February 28.

While the program arguably is a benefit to Windows 7 PC buyers, Microsoft also double-dips licensing revenue. For back-to-schoolers who can't afford or don't want Macs (or Chromebook, not to be forgotten), Windows 7 is the only real choice. In another universe -- perhaps far removed from this one -- Microsoft shipped Windows 8 in time for these shoppers. But not here. (Perhaps in yet another far-flung reality Microsoft shipped, keeping with Mayan prophesies, Windows 2012 EOW -- End of World -- edition.)

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If Google+ is a ghost town, there sure are lots of spooks hanging around here

I am totally tanked about Google+ offering custom URLs, which product manager Saurabh Sharma announced a week ago. For anyone looking to establish any kind of brand via the social network, custom URLs that look like this (https://plus.google.com/+joewilcox/posts) are more desirable than ones like this (https://plus.google.com/u/0/114738075629051960079/posts). Some people with verified accounts (I have one) are custom URL already (not my account). The change intrinsically increases Google+'s value compared to, say, Facebook, which already offers vanity names.

Something else: Custom URLs may finally end the debate about Google+ popularity. There are ongoing blogs and news stories claiming the social network is a ghost town. That's not my experience. Critics claim there simply isn't enough public activity, while defenders say the amount of private Circling isn't easily measurable and makes activity seem much less than it actually is. I see the situation like this: If custom URLs are as valuable as I contend -- and they surely have proven to be elsewhere -- demand for them will show how little or how much Google+ matters across the social media landscape and whether it's a city building or ghost town making.

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'Your Amazon Cloud Drive and Cloud Player subscription has ended'

What the retailer gives, it also takes away. In what I can only call the mother of all customer-unfriendly emails, Amazon tells me, and presumably others, that music uploaded to Cloud Drive is gone. I got my email yesterday, without prior notice of major subscription change. I only knew because my job is covering tech news.

But the email still shocked: "If your Cloud Player library contained more than 250 imported songs when your subscription expired, you will be unable to access your previously-imported music". Oh yeah? What happened to that generous 20GB of storage Amazon gave a year ago? What about benefits attached to Prime membership?

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Is Apple Store overstaffed?

The Apple Store staffing scandal surprises me -- if it can be called that. Rumored layoffs, hours cutbacks and hiring freezes led to an immediate response from Apple, that seemingly puts new retail chief John Browett in a tight spot. As a former Apple customer and someone who still frequents the stores for reporting purposes, I can see why Browett would want to make changes. The ratio of employees to customers is embarrassing. There's kill and way overkill. What's that saying about having too much of a good thing?

The company had reportedly started laying off employees in the United Kingdom, which didn't strike me as odd with the Olympics ending and the reasonable scenario of releasing temporary employees added for the event. Stories showed up in my RSS feeds earlier in the week. I ignored them, as I do most Apple rumors. But on Wednesday, I saw Gary Allen's analysis of Apple Store profit goals behind the rumored staffing changes, which made much more sense of them. Allen has an excellent track record reporting about Apple Store. Perhaps Apple thought so, too. Official response came yesterday.

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Early adopters rush to Windows 8

A month ago today I asked: "Will you buy Windows 8?" About 1,500 of you answered the poll and offered more in comments -- to the story and others that followed. Now that Windows 8 is released to manufacturing and available to developers and to enterprises, it's good time to review your answers.

About 45 percent of respondents plan to buy Windows 8 as soon as it's available -- more consumers (25.06 percent) than business users (19.55 percent). All total, 55.71 percent of you plan on buying Windows 8 within six months of availability (from August for businesses and October for consumers). Given our select audience, I don't expect adoption to be that high that fast for the broader market. However, considering that analyst data -- from Net Applications, among others -- puts XP usage higher than any other Windows version, there is potentially huge pent-up demand for Win8. Then there is something different -- the new user interface formally known as Metro. (Say, what's its name this week?)

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Where do you discover new music?

At 17, I hitchhiked with a friend from Maine to Boston, where was the regional Federal Communications Commission office. The agency heavily regulated radio, and I couldn't be a deejay without obtaining a Third Class license, which required a test and some math skills (yeah, just to spin vinyl). I flunked and thumbed rides a second time, passing the exam and getting a five-year license. My radio career started at college station WMEB.

Much has changed about music since the late 1970s, when punkers rebelled against their disco-loving Baby Boomer siblings. But surprisingly much is the same, too -- or so Nielsen's "Music 360" report reveals. Radio doesn't dominate music discovery like it once did (I partly blame canned broadcasts for taking the personality out of the airwaves), yet remains top source: 48 percent of people find out about new music from radio. Friend recommendations is distant second (10 percent) followed by YouTube (7 percent).

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How much would you pay for Microsoft Surface?

End of summer typically means slower news cycle and with it more ridiculous rumors and positively pathetic punditry than ever. For example, the Apple Fanclub of bloggers and journalists squirms and squeals like a pack of hogs rolling in fresh mud -- they can't get enough of the Samsung trial under way in Northern California. Then there is Microsoft and the mini-revolt over the Surface tablet. Acer whines, Toshiba gives up Windows RT plans and everybody who is no one guesses just how low Microsoft will sell its tablet.

The problem is one of conflicting objectives. Apple's iPad sells faster than bacon cheeseburgers (let's keep to the pig metaphor shall we) during the County Fair. Total shipments topped 85 million in July -- in about 27 months. Today, IHS iSuppli put Apple's second quarter tablet market share at 69.6 percent globally -- that's up 44.1 percent, or 11.5 points, sequentially. Yeah, from 58.1 percent in Q1. (Pop those eyes back your head now.) Meanwhile, Windows starts essentially from zero. Microsoft can't close distance on iPad fast enough, and sure-fire, proven way is offering a compelling alternative for much less.

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Gartner says more iPhones sold in Q2 than Apple reports shipped

Well, hell's bells. Apple sold about as many iPhones as Wall Street expected during second quarter after all. That's the big, glaring takeaway I see from phone sales data Gartner released today. The numbers also show something else: The analyst firm either has really lousy methodology (which I doubt), or Apple apologists have been wrong all along (as I've asserted for years). Gartner reports 28.94 million iPhones sold, to Apple's 26.03 million.

Gartner is the only major analyst firm tracking actual handset sales to end users, while others record shipments into the channel. Apple does the same, although every time Samsung reports smartphone numbers, Apple apologists rush to claim the figures are shipped while calling iPhone's numbers sales. Not so. Apple reports shipments, too, and corresponding revenue, which comes from sales to cellular carriers, other third parties and direct sales. As such, Gartner's numbers rarely reconcile with Apple's, but they're usually lower. For second quarter, they're considerably higher. The difference is significant, and in Apple's favor.

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What does Apple REALLY want from Samsung?

Answer: One-hundred percent of all profits gained from Sammy's smartphones and injunction barring sales of future models. Is that clear enough for you? Because it might not be from the stilted news stories about the Apple-Samsung trial under way here in California. Apple feels entitled to everything. That's how highly the company's top-brass thinks about their intellectual property and how little they do about Samsung's.

Instead of reading about how much Apple demands, blogs and news reports focus on the puny 2.4 percent per phone Samsung asks Apple for so-called essential patents or the extent of copying as told by the fruit-logo company. The story you read everyday about the Apple-Samsung trial is a good yarn, but there's enough urban legend to warrant a Snopes.com entry.

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