Why Google's new AI search may be a bad deal for users
Google says its new generative AI feature will start a "new era of search" by "unlocking new types of questions" and "transforming the way information is organized." But a closer look at Google’s own promotional materials reveals a downside: you may have to face a barrage of ads every time you use it. But how many ads is too many? For Google, it seems, there is no limit.
Google offered a sneak peek at ad placements in its brand new Search Generative Experience (SGE) at an event for advertisers on May 23. There, Google revealed that ads would not only appear before and after the AI-powered snapshot, as originally announced, but would also infiltrate the AI-generated responses. And if the example Google gave is anything to go by, it's not a pretty sight.
Threat landscape is getting worse say CISOs
A new study of over 200 CISOs and senior security leaders at organizations with over 5,000 employees shows that 93 percent have suffered at least one cyberattack in the last year and all of them think the security landscape is worsening.
The research from Censys also shows that 53 percent identify the need to secure their organization's entire attack surface as their top priority.
Seagate launches speedy FireCuda 540 PCIe Gen5 SSD for gaming and content creation
Today, Seagate launches its newest solid-state drive. Called "FireCuda 540," this PCIe Gen5 SSD is designed for both professional gamers and content creators. The new M.2 2280 SSD offers sequential read speeds of up to a staggering 10,000 MB/s and sequential write speeds of up to the same blazing-fast 10,000 MB/s. As you can imagine, the the FireCuda 540 is Seagate's fastest and highest-performing SSD to date.
The FireCuda 540 is equipped with the latest 3D TLC NAND technology and features a Seagate-validated E26 controller. This combination ensures unrivaled speed and durability, allowing users to push their limits when it comes to gaming and content creation. Whether you're engaged in intense gaming sessions or working on resource-intensive projects, the FireCuda 540 should not disappoint.
End of life data risks sustainability targets
Environmental sustainability has a high to moderate influence on their approach to processing end of life (EOL) data for 88 percent of respondents according to a new survey.
But more than a third (39 percent) of enterprises are yet to implement a plan to reduce their data footprint, leaving them at risk of compliance failures in light of upcoming sustainability regulations.
Supercharge your online visibility: 10 strategies at the intersection of social media and SEO
Visibility is everything in business. That used to include spending money on a billboard and a flashing sign, but today it's all about your web presence. Google reports that 97 percent of consumers look for local businesses online. If you're a single entrepreneur or freelancer, you must have a good presence in web to stand unique from everyone.
However, what exactly is an online presence? How do you stand out from the crowd when there are so many small enterprises vying for customers' attention? This manual will explain the advantages of building an online brand for you and show you how to do it successfully.
A better way to conduct enterprise penetration testing
Penetration testing for enterprise security operationalizes the function of security testing for an organization's offensive security program.
Centralizing penetration testing into a core function of the enterprise can provide significant ROI; however, it also requires a new level of considerations, that when applied correctly, can significantly improve overall security outcomes.
About f@cking time! Microsoft Team caters for non-prudish users by making the profanity filter optional
Users of Microsoft Teams have a series of updates to explore. Microsoft has launched a selection of new features to enhance the online meeting experience.
The new options and settings relate to Live Caption and Live Transcription, with users being given far greater control over the look and positioning of captions. But what Microsoft talks about first are the new controls for the profanity filter which censors what the company has deemed to be bad language. Enabled by default, there have been complaints that the filter is far too sensitive -- so Microsoft has come up with a solution.
TP-Link launches a trio of Matter-certified Tapo smart switches
Tapo, a TP-Link brand, launches three new Matter-certified devices today. The Tapo Mini Smart Wi-Fi Plug, Tapo Smart Wi-Fi Light Switch, and Tapo Smart Wi-Fi Dimmer Light Switch offer compatibility with all-certified smart home platforms, convenient LAN control, and multi-admin capability.
Matter brings a new level of convenience with smooth LAN control, enabling seamless communication between Matter-certified devices within a local area network, even if the home internet is offline. This direct device-to-device communication eliminates the reliance on specific forwarding devices or cloud services, ensuring a robust and reliable smart home ecosystem.
Wary of a recession? Increase your investment in cybersecurity technologies
Leading organizations in all industries have accelerated their digital transformation and change management over the past three years, and for a good reason. According to Deloitte, meaningful digital transformation initiatives can unlock up to $1.25 trillion in market capital across Fortune 500 companies, with similarly positive results demonstrated for mid-range and small enterprises.
The key word here is "meaningful." But what constitutes beneficial change management processes versus directionless spending?
Three-quarters of consumers are ready to ditch a company after a ransomware attack
A new study shows that 75 percent of consumers would switch their business to another company following a ransomware attack.
The survey, from backup appliance company Object First, also reveals that consumers are requesting increased protection from vendors that hold their data, with 55 percent favoring companies with comprehensive data protection measures such as reliable backup and recovery, password protection, and identity and access management strategies.
Stolen identities remain top cybersecurity threat
Stolen identities continue to cause massive breaches, exposing 1.5 billion user records and costing businesses an average of $9.4 million per breach in 2022, according to a new report.
The ForgeRock 2023 Identity Breach Report shows that attackers continue to target credentials and use them as a stepping stone to infiltrate an organization across industries and geographies. What’s more and AI is making it more difficult for the average human to identify threats.
Physical meets digital -- the changing world of augmented reality [Q&A]
The physical and digital worlds continue to intertwine in new and exciting ways, and more precise mapping of the real world opens up unique opportunities for brands to drive more traffic and engagement to physical locations.
We spoke to Rypplzz CEO Josh Pendrick about why he believes augmented reality is a sector that's ripe for disruption.
Many users are locked out of LastPass after authenticator app reset
The support forums of password management tool LastPass are filling up with complaints from confused and disgruntled users who found themselves locked out of their accounts. The problems stem from a forced authenticator app reset implanted by the company following a series of security incidents last year.
Starting last month, LastPass forcibly logged out users and required them to reset their multifactor authentication (MFA) apps such as Google Authenticator and Microsoft Authenticator. But having followed the instructions given by the company, large numbers of users report that they are unable to access their LastPass vaults after being locked out their accounts.
Sabrent launches SB-TB4K Thunderbolt 4 KVM Switch for Windows and macOS
In today's work-from-home world, we can constantly find ourselves juggling multiple devices, trying to maximize our efficiency. Thankfully, Sabrent understands our WFH needs and has come up with an incredible solution -- the Thunderbolt 4 KVM Switch (SB-TB4K). This sleek and powerful switchable hub is designed to seamlessly switch between two computers with the push of a button, making it an essential tool for both professionals and tech enthusiasts alike.
The Sabrent Thunderbolt 4 KVM Switch is able to output at a resolution of up to 8K/60Hz.. With DisplayPort Alternate Mode (DP Alt Mode) compatibility, this switch enables you to connect and share a wide range of devices, including keyboards, mice, printers, external storage, memory card readers, smartphones, and much more. The switch boasts three Thunderbolt 4 ports and four USB Type-A ports, ensuring that you have more than enough connectivity options at your disposal.
Driving digital transformation at scale: Key factors for success
Digital transformation has become a crucial endeavor for organizations seeking to remain competitive in today's rapidly evolving business landscape. However, achieving successful digital transformation at scale requires careful planning, commitment, and a strategic approach.
Let’s explore the six game-changing factors that contribute to the success of digital transformation initiatives. From company-wide involvement to defining clear goals, selecting the right technologies, managing change, and setting benchmarks for success, these factors play a vital role in ensuring a smooth and impactful transformation journey.
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